In a recent WaPo article on the race for RNC Chairman: 

...Cathie Adams, an RNC member from Texas, said Duncan

is a "nice man," but should be replaced because "we lost, and

we lost pretty baldly."

 

Of course, the oddly chosen modifier "baldly" could be a typo and simply should have been "badly."

OR:

Perhaps she really did say "baldly." Maybe this is a sly reference to Mr. McCain who, in the presence of several shocked reporters, reportedly dropped the C-bomb on his wife after she commented on his thinning coiffure.

OR:

Perhaps she did say "badly" but Perry Bacon Jr, the author of this routine screed, inserted the offending letter "L" as a wry reference to the ever-emerging fact that the GOP is declining like so many of the pasty white, balding men who have been running it into the ground for years (like Rove).

OR:

Maybe it's just a reference to these unfortunate campaign stickers.