Who's running McCain's campaign?Karl Rove, the man who put George Bush in office.
Who's handling McCain's communications?Steve Schmidt, Karl Rove's protege.
Who's McCain's campaign manager?Terry Nelson, former director of the Bush-Cheney 2004 campaign. .

Who wrote Sarah Palin's speech?
The man who wrote George Bush's speeches.  
John McCain.  
Some maverick, huh? 

A lot of people have been talking about the lack of aggression in Obama's attacks against McCain. There are those who think that Obama has to define himself better. I disagree. I think Obama has defined himself already. But he hasn't succeeded in defining McCain. I think the advertising is a problem but it can be fixed. The "Yes we Can" message resonates so much better than the "More of the same" message. You can say '"McCain is more of the same" until you're blue in the face. You can scream it and chant it but it just isn't making the impact it should. The "More of the Same" commercials are all fact-based and respectable individually but they don't build to anything grander as a whole. They fail to elevate the brand message of "More of the Same". Certainly not compared to the pervasive "Yes we can" message. So why is that? "Yes we can" is emotional and genuine and undeniably moving. But the "More of the Same" commercials are faux-emotional--they don't connect with people (some have that problem with Obama himself.) And there's so much emotion to tap into with "More of the Same".
There's a tremendous amount of unrealized potential in this message.
It's like bread. It has to be leavened. But it has to be done intelligently. The attacks coming from the McCain campaign are like blunt instruments. They hit you over the head. You want to win an election? Aim at the heart. The gut. Be genuine. You want people to see a commercial and say "Wow. The Republicans raped this country. Enough".

Imagine if every journalist interviewing a politician said to themselves, "what do you take me for, a complete idiot?" Campbell Brown recently did during her interview with McCain spokesperson Tucker Bounds. Here's the link.
Have a look because it's the future of news.
The rest of the MSM is entirely unnecessary.

She spoke for nearly an hour.  
So what issues did Governor Sarah Palin, Republican nominee for VP, talk about championing in her first speech to families struggling to survive all across America last night?

Health Care?  No. 
Education?  No. Poverty?   No. 
Senior citizens?  No.Civil rights?  No. Science?  No.Immigration? No.  Global warming?  No. Women's Rights?   No.Gay and Lesbians? No.Minorities?  Zero. 
Intolerance?  Zero. Unemployment?  Zero. Economy?  Zero. Job creation?  Zero. 
War?  Yes.Oil?  Yes.

So I guess Sarah Palin really needed no introduction.  Because she sounded like every other Republican.