Public Forums Instead Of Public Financing
One argument against public financing is it gets used for the same cheap-shot sound-bite ads we complain about regularly. Why not instead have the government claim or buy large blocks of time on major media, and full-page spaces in newspapers, for candidates use? Might be hard to win the argument against George Will, who thinks the wealthy elite should be able to use any amount of money to buy an election without facing any competition. We should require that the provided time or space be used as a whole, not broken up. Since the media expect to make beaucoup bucks in a campaign, it would be a hard sell to overcome their resistance to simply claiming time in return for broadcast rights. And it would be fair to point out that cable companies dont have to lease bandwidth from the government. But in opposition to that is the C-SPAN model. When we want to limit one kind of behavior, but know it is an uphill fight, we can invite an alternative by making it easier, cheaper, or more effective. In general, if the desired alternative is made attractive enough, it will crowd out the undesirable version. So for election campaigns, we should balance things so the greater exposure of prime-time/major-channel large-block time overwhelms the attack ads. There might be a few attack-dog political enthusiasts that salivate at thinking up new smears, but I would bet most candidates hate looking for money, hate owing access and favors to various interests, and hate having to say, over and over, "I approved this message."




