Well, it's the weekend now, and here comes another edition of... Frank Rich's weekly op-ed column about how unpopular Bush is.

How much more of this do we need?

The spicy ingredient for Rich's column this week will probably be the revelation that Alberto Gonzalez and Andrew Card tried to coerce Ashcroft into authorizing the warantless wiretapping program (with the naming of a war czar running a close second). And no doubt Rich will have something clever to say about it.

To be sure, Rich was an invaluable voice back in the dark ages, when standing up to Bush did take a little bit of courage. But we don't need it anymore - this battle has been won. Bush's presidency will forevermore be acknowledged a failure.

Wouldn't you prefer if Rich adjusted his fire now, took aim at the media machine which continues to enable?

For example:

Seymour Hersh, from an April 2007 published Q&A with Rolling Stone's Matt Taibbi:

A: ...Some of the columnists in this town who were beating the drums for that war really owe an apology. It's a sad time for the American press.

Q: What can be done to fix the situation?

A: [Long pause] You'd have to fire or execute ninety percent of the editors and executives. You'd actually have to start promoting people from the newsrooms to be editors who you didn't think you could control. And they're not going to do that.

When Rich started naming names a coule weeks ago ("All the President's Press", April 29), I thought it might be the start of something. Maybe it was. We'll see.