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Is Saving the Mom & Pop Worth It?


Yes.

Matt Yglesias thinks that liberals should beware being too sympathetic to small businesses. While it may make good rhetoric, he thinks that the benefits of the mom & pop store have been oversold. I think that Yglesias's position is near-sighted as policy and foolhardy as politics.

The argument levied by Yglesias, Krugman, and others against "small business liberalism" is that small businesses tend to produce minimum wage jobs with low benefits and also provide worse products at higher prices to consumers. They believe that while there may be a romantic attachment to the independent propreitor, like the small farmer, they think they really aren't worth saving.

There are ready replies to all of these points.

1. Small businesses may produce lower-quality jobs, but they also tend to produce all of the new jobs. It makes sense to use government policy to subsidize benefits for those workers, rather than just pretend they don't exist. Also, big businesses are moving towards a low pay, no benefit model, so the apparent differences may evaporate.

2. Small businesses tend to distribute economic power more broadly once one takes into account the proprietors themselves. Compare 50 small stores to 1 megastore, and you'll see 50 people making $100,000 a year compared to 1 making $1,000,000 a year.

3. Small businesses could have greater economies of scale if they were able to form cooperatives by industry to negotiate lower prices. This would give most of the advantages of big corporations with fewer of the disadvantages.

4. Yglesias's focus on the convenience store misses the thousands of other independent stores that do provide good products.

5. To the extent that the mom & pops do have lower-quality products, I would think it is because of exclusive contracts between big corporations and the producers of products. Why shouldn't the neighborhood concern be able to sell Martha Stewart?

6. The lower costs of the retail chains is largely due to unjust market exploitation, bad labor practices, and public subsidies. Make them absorb the real costs of their business, and I expect that the price differential would disappear.

7. Abandoning a small business also neglects non-economic benefits derived from them. Areas with lots of small businesses tend to be a lot more vibrant and socially coherent. There are also enormous psychological benefits to economic independence. And whatever the petty problems of working directly for your employer, compare this with working in a giant corporation. Come on Matt, have you even seen Office Space?

This last point brings me to the politics of the situation. Owning a small business is a basic American aspiration. To the extent that Democrats can bring them into our coalition, we can co-opt a politically powerful group, while at the same time exposing Republicans as tools of big business. It would revive our political prospects in rural areas and small towns, give great power & coherence to our political narrative as the party of opportunity, and deprive the Republicans of a key constituency all at the same time.

To throw away this group, to jettison an important part of the American Dream, because Yglesias went to a crappy corner store - well that's just silly.


7 Comments

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Well said.

I point out repeatedly that small busineess is poised to create a pile of new jobs with home and business energy installations. I just heard an excerpt of Howard Dean at a DNC meeeting in Chicago saying exactly that.

Most construction is small business and pays pretty well, at least better than large retailers. Most real estate management is small business. Most creative business like building design, advertising, and arts, is small business. There are all those electricians and plumbers, too. (Pays pretty well.)

Google started as a small business, ditto EBay. I regularly buy printer ink from a small company that supplies low-cost materials for inkjet printers. They do a lot of business with a few employees. How about web hosting? Many small providers compete effectively with larger companies.

Large companies typically come in and take over when large-scale production or distribution has the advantage. True innovation usually occurs elsewhere.

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My take on this is very personal.

About the time I started middle school, our family's income was dramatically enhanced by my mom's new clothing store in our small town. Suddenly we had money to go out and eat. Suddenly we could take vacations, like everyone else did.

Then WalMart moved into town and drove my mother and virtually the whole town out of business.

THEN they just pulled up stakes and left. My hometown was ruined, and never, ever regained its lost ground.

Tell me that's unimportant. Matt can take his opinion and shove it. One of the things I live for is to see WalMart go down... hard.

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Thanks for the comments. I've seen up close what big chain retailers - not just the big boxes - can do both small and large towns. It's unbelievable to me that people of good will can honestly think that this is a good way to run a society.

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I'd like to invite all of you to the Walmart specific blog TheWritingOnTheWal.net where we have discussions like this all the time. Your comments would be of value to others visiting the site.

Some of the points listed above as conjecture are treated by actual data that has been accumulated by various groups and then cited by us. Just two I'd like to mention as being treated as truisms, without any evidence given, are that mom and pop stores have lower quality merchandise and that they tend to pay minimum wage.

Most items in this world are available at a variety of prices depending on quality and other factors. Stores buy the quality level that serves their target demographic. So you can buy a watch at Cartier for $10,000 or step outside and buy one from a street vendor for $10. They both keep time, different customer base.

In fact Walmart is the biggest purveyor of cheap junk. Their philosophy is to meet a price objective not a quality level. A recent example that was uncovered was a CD player. The Walmart version had plastic gears the "identical" model sold elsewhere had metal gears. Walmart probably sold it for less. There have been several examples of makers refusing to compromise their quality and thus refusing to sell to Walmart. Two that have gone public are Snapper lawn mowers and Roomba robot vacuum cleaners.

Wages paid by businesses whether small or large are dependent on many factors, most importantly the nature of the local labor market. If there are lots of available workers wages will be lower whether the employer is big or small. Some of the lowest wages in the country are paid by meat packing plants which are also some of the largest employers.

--- Policies not Politics
Daily Landscape

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Is the question here truly one of small vs. large business, or small retail vs. large retail? It's one thing to think of Mom & Pop, but what about Steve [Jobs] & Steve [Wozniak] or Bill [Gates] & Paul [Allen], or Martha Stewart as a small publisher? Publishing, itself, is an interesting question: which has greater impact, USA Today or The President's Daily Brief?

--

Howard

*equal opportunity offense to both extremes*

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It's a huge lie that Republicans are friends of small business. They are friends of the rich, no matter how many people they hired to get that way.

It would certainly be worthwhile to peel the real mom & pops away from the Republican coalition.

Universal healthcare would be the greatest facilitator of small business in the history of the United States. Democrats should start with that.

-- 

-- All successful revolutions are the kicking in of a rotten door. (John Kenneth Galbraith) --

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May I point out that TPM is a small business?

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