Can the Obama Campaign Shape the Agenda?
Although Obama seems to be "up" in current national polls, McCain is actually doing a much better job of shaping the agenda to his advantage. He has used strong symbols (it does not matter if they are "gimmicks") to portray himself as activist on gas prices and the environment and put apparent distance between himself and Bush. And he has managed to paint Obama as an ordinary schemer on campaign finance. Abetted by the media's proclivity for dramatic gestures and horse race analysis, the McCain camp has done what it needs to portray their man as a fighting underdog focused on real-world issues. Meanwhile, Obama's "economic tour" has gone little noticed -- and his campaign seems not to understand how very difficult it will be to get the media to convey the economic stakes in this election to ordinary voters.
Baldly put, the last two weeks leave me wondering if Obama's campaign is prepared for the general election battle. Here are my questions:




