Actually, they were sued for corporate complicity in oppression and genocide in Myanmar in the 1990's. Probably not the case at the moment.

Not 10, almost as close to 100 as to 10, actually, and am aware of the long history of advertising. I do take responsibility, however, for a poorly-constructed post which did not lay out a point, let alone an argument. Fighting off a cold--and perhaps should have had a few swigs of Pepsi or Coke before attempting to write. Then again, black coffee or tea is my caffeine of choice.

My objections to the Pepsi campaign--and about 90% of other advertising campaigns--is that they assume that I do, indeed, have the mindset of a 10 year old. And that you do, too. Corporations are counting on it, and Americans have never given them reason to think otherwise. Nearly every commercial out there plays to the inner child's pleasures or fears.

That's one thing I'd like to see Changed, as part and parcel of change in our government--a cultural change which demands accountability and transparency of corporations, and which also demands our people to be better informed, better educated, more skilled at critical thinking, and far less gullible.

This does not mean that I consider myself one of the non-gullible, only that I am at least aware that there is more than what meets the eye to so much capitalism, and it really bothers me. Far too much of what we eat and drink and wear and use has been determined by sheer palaver, and in turn we have funded a frightening level of corporate excess.