If, as James credibly suggests, Google will likely soon have the power to crush used book stores and exact extortionate prices from libraries who become dependent upon ongoing access to Google's e-book collection, we may ask, Is the company likely to press its advantage to the utmost, here and elsewhere?  Or will it hold itself back, adhering to Don't Be Evil?

The story of how "Don't Be Evil" ended up on Google's official list of "10 Things We Know" is told in Planet Google---it began as a guerrilla action on the part of engineers who were concerned about the influx of MBAs into the company. Once it became a publicly visible part of the company culture, it became a permanent fixture that will be hard to remove, should the company's executive leadership ever wish to do so----unless, that is, they want o announce, "Hi, don't mind us---we're just taking care of some preliminary business before we go on to do evil!"