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New media narrative, same as the old media narrative
During the 2004 campaign, I distinctly remember a colleague of mine tossing aside a New York Times Magazine with John Kerry on the cover and sighing, "It always amazes me that people don't want to think for themselves." He was referring to an article by Matt Bai, which contained this anecdote, among others:
(Quick digression: I think Bai's article on Obama, 4 years and 5 days after the above, was actually quite good.)
I find unthinking adherence to a rather bland pre-set narrative much more cloying and damaging than factless partisan screeds. Not only is it maddeningly difficult to get out of a media narrative rut, but it makes it all but impossible for anyone on either side of the notebook/microphone/camera to talk about anything else.
Case in point. Throughout the campaign, the grownup thing to say about Barack Obama was: All this rhetoric is great for campaigning, but if he becomes President, he'll actually have to govern. And [wistful smile and headshake from Clinton/McCain/David Gergen] he's going to find out that's a little more difficult than he makes it sound.
So, now that Obama is in office, there is only one choice for the media as far as a narrative: Now that he's President, he's finding out that governing is a lot more difficult than his rhetoric made it sound. Here's Sheryl Gay Stolberg's take from this Saturday's New York Times (again, an author I sometimes quite like):
Perhaps I was the only one...but I did a double- or triple-take when I read this. This analysis is so at odds with the week I think most Americans experienced. In fact, I think we nearly had whiplash from the amount of change suddenly taking place in the White house, and from how many campaign promises Obama managed to follow through on in the space of 3.5 days: Guantanamo, torture, secrecy and transparency, global gag rule, emissaries to the Middle East and Afghanistan/Pakistan. And since then, he's moved to re-regulate the financial system and implement stricter emissions standards, and given his first sit down interview to Al-Arabiya (an amazing interview, I'm watching it now).
But the media narrative does not move at that speed. Everyone expected Obama to run smack into the cold hard face of reality...and so, in media analyses, that's what he did.
The photo of this moment is captioned (not Stolberg's doing, presumably), "President Obama got a grilling, not the hoped-for small talk, on a surprise visit to the press room." I've seen the video, and it was not a grilling. One unpleasant question that he "brushed off" does not a grilling make. But even if it did, I'm not sure what this is supposed to demonstrate. Now that he's President, he'll get tough questions?
If, while listening to Barack Obama during the campaign, you thought he was promising that everyone from both parties would instantly flock to him once he became President, you weren't paying attention. And comparing Obama's thoughtful approach to examining what to do with Gitmo detainees to Bush's stalling tactics because he didn't really want to close it at all feels like a stretch, doesn't it? You can palpably feel these examples straining under the pressure of being fit into a pre-set narrative, can't you?
Finally we get this wrap-up:
Hey! Sound familiar? How many times over the past year or more have you heard a pundit of some stripe say, "If Obama wants to ____, he's going to have to do more than just ____"?
It's going to take a long time for the media to catch up with how mature the relationship between Obama and the American people actually is. Obama has spoken to us like adults, and recent polls have shown that most of us support his attempts to revive the country after eight years of Bush, and that we're willing to be patient. But much mainstream continues to show that, at some level, they think Obama tricked us. He got us all hopeful with his pie-in-the-sky optimism, made us believe he was magic, and now we're all going to see that he's fallible and governing is really hard. Unlike ordinary Americans, of course, Washington reporters know how hard governing is, because they see it every day.
I'm not saying that there aren't plenty of Obama supporters who do fit that description, nor am I accusing all Washington reporters of being condescending. But I think many if not most of us voted for a serious person to take on the country's problems, were willing to give him a good amount of slack to tackle those problems, and have frankly been amazed at the speed with which he has worked so far to implement changes. We remain vigilant (if Obama decides after consideration to hold some Guantanamo detainees without trial, just elsewhere, we'll be horrified), but to see the story of Obama's first week as the story of an idealist brought to ground by reality...well, you'd have to really be looking for that story to see it there.
A row of Evian water bottles had been thoughtfully placed on a nearby table. Kerry frowned.''Can we get any of my water?'' he asked Stephanie Cutter, his communications director, who dutifully scurried from the room. I asked Kerry, out of sheer curiosity, what he didn't like about Evian.This was the media/GOP narrative at the time: Kerry was a waffler, with no firm principles, shifting with what he thought voters wanted to hear, constantly battling his own ingrained elitism. What my colleague meant about people not thinking for themselves was that, if Bai had not absorbed this media narrative and decided to see Kerry through that frame, he would not have interpreted this water bottle moment - or any other number of moments - that way.
''I hate that stuff,'' Kerry explained to me. ''They pack it full of minerals.''
''What kind of water do you drink?'' I asked, trying to make conversation.
''Plain old American water,'' he said.
''You mean tap water?''
''No,'' Kerry replied deliberately. He seemed now to sense some kind of trap. I was left to imagine what was going through his head. If I admit that I drink bottled water, then he might say I'm out of touch with ordinary voters. But doesn't demanding my own brand of water seem even more aristocratic? Then again, Evian is French -- important to stay away from anything even remotely French.
(Quick digression: I think Bai's article on Obama, 4 years and 5 days after the above, was actually quite good.)
I find unthinking adherence to a rather bland pre-set narrative much more cloying and damaging than factless partisan screeds. Not only is it maddeningly difficult to get out of a media narrative rut, but it makes it all but impossible for anyone on either side of the notebook/microphone/camera to talk about anything else.
Case in point. Throughout the campaign, the grownup thing to say about Barack Obama was: All this rhetoric is great for campaigning, but if he becomes President, he'll actually have to govern. And [wistful smile and headshake from Clinton/McCain/David Gergen] he's going to find out that's a little more difficult than he makes it sound.
So, now that Obama is in office, there is only one choice for the media as far as a narrative: Now that he's President, he's finding out that governing is a lot more difficult than his rhetoric made it sound. Here's Sheryl Gay Stolberg's take from this Saturday's New York Times (again, an author I sometimes quite like):
Great Limits Come With Great Power, Ex-Candidate Finds
WASHINGTON -- President Obama showed up for his first full day at work on Wednesday determined, as he later told the nation, to make "a clean break from business as usual." But it did not take long for the new president to discover that there were limits to his power to turn his campaign rhetoric into reality.
Perhaps I was the only one...but I did a double- or triple-take when I read this. This analysis is so at odds with the week I think most Americans experienced. In fact, I think we nearly had whiplash from the amount of change suddenly taking place in the White house, and from how many campaign promises Obama managed to follow through on in the space of 3.5 days: Guantanamo, torture, secrecy and transparency, global gag rule, emissaries to the Middle East and Afghanistan/Pakistan. And since then, he's moved to re-regulate the financial system and implement stricter emissions standards, and given his first sit down interview to Al-Arabiya (an amazing interview, I'm watching it now).
But the media narrative does not move at that speed. Everyone expected Obama to run smack into the cold hard face of reality...and so, in media analyses, that's what he did.
When Mr. Obama wandered into the White House briefing room Thursday afternoon hoping to make small talk with reporters, he was instantly confronted by an unwelcome question: Why was he waiving his tough restrictions on lobbying for a Pentagon nominee? The president brushed it off, saying he would not return "if I'm going to get grilled every time I come."
The photo of this moment is captioned (not Stolberg's doing, presumably), "President Obama got a grilling, not the hoped-for small talk, on a surprise visit to the press room." I've seen the video, and it was not a grilling. One unpleasant question that he "brushed off" does not a grilling make. But even if it did, I'm not sure what this is supposed to demonstrate. Now that he's President, he'll get tough questions?
His plan to build bipartisan consensus around an economic package ran smack into discontented House Republicans. When he ordered the prison at Guantánamo Bay, Cuba, to be shut down, Mr. Obama put off the tough decision of what to do with the terrorism suspects there, a delay that his senior adviser, David Axelrod, attributed to the complexity of the issue -- the same argument Mr. Bush used to keep the prison open.
If, while listening to Barack Obama during the campaign, you thought he was promising that everyone from both parties would instantly flock to him once he became President, you weren't paying attention. And comparing Obama's thoughtful approach to examining what to do with Gitmo detainees to Bush's stalling tactics because he didn't really want to close it at all feels like a stretch, doesn't it? You can palpably feel these examples straining under the pressure of being fit into a pre-set narrative, can't you?
Finally we get this wrap-up:
But in the coming weeks, Mr. Obama will have to do more than create an image; he will in fact have to make something happen...
Hey! Sound familiar? How many times over the past year or more have you heard a pundit of some stripe say, "If Obama wants to ____, he's going to have to do more than just ____"?
It's going to take a long time for the media to catch up with how mature the relationship between Obama and the American people actually is. Obama has spoken to us like adults, and recent polls have shown that most of us support his attempts to revive the country after eight years of Bush, and that we're willing to be patient. But much mainstream continues to show that, at some level, they think Obama tricked us. He got us all hopeful with his pie-in-the-sky optimism, made us believe he was magic, and now we're all going to see that he's fallible and governing is really hard. Unlike ordinary Americans, of course, Washington reporters know how hard governing is, because they see it every day.
I'm not saying that there aren't plenty of Obama supporters who do fit that description, nor am I accusing all Washington reporters of being condescending. But I think many if not most of us voted for a serious person to take on the country's problems, were willing to give him a good amount of slack to tackle those problems, and have frankly been amazed at the speed with which he has worked so far to implement changes. We remain vigilant (if Obama decides after consideration to hold some Guantanamo detainees without trial, just elsewhere, we'll be horrified), but to see the story of Obama's first week as the story of an idealist brought to ground by reality...well, you'd have to really be looking for that story to see it there.
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Attorneys use forms. If you want to 'sue out' a case you start with a summons. They all look the same in state court, you just change the heading.
"Hey! Sound familiar? How many times over the past year or more have you heard a pundit of some stripe say, "If Obama wants to ____, he's going to have to do more than just ____"?
The reporter is in it for himself/herself. How can I get the scoop? Well I will look at previous scoops.
But that is the system. I think the web is amending that a little. More news sources, and a better take on things. I am not going to just read Huffpo or WSJ. But I am going to read them both along with five or six others, depending on how I fee. And so many links given in most of the articles.
Cable news will spend hundreds of hours on a story involving a mentally ill girl who kills her daughter.
Meanwhile, 33,000 people were killed by guns last year, a similar number in automobile accidents and thousands die because they lack health coverage.
Ah will, such is life.
January 27, 2009 5:09 PM | Reply | Permalink
Excellent post, November. And well argued.
Yeah, traditional journalism increasingly sucks.
Which is why God invented the internet.
Bloggers suck too, but if you're willing to spend half your day at the keyboard, you'll eventually find something that makes sense.
Like your post. Thanks.
January 27, 2009 5:13 PM | Reply | Permalink
Plus, I'd like to thank God for enabling us to have our own soundtrack running while using the internet, instead of those friggin' talking heads on tv.
Nice post, November 5.
January 27, 2009 5:26 PM | Reply | Permalink
The "media" told me that Al Gore invented the internet. Oh, well -- Al Gore, God -- same difference! LOL
January 28, 2009 9:47 AM | Reply | Permalink
I would like to thank god for my pc, but I wish my temporary files would not increase to the point where I am about to crash and have to continually clean my cookies........
Ah such is life.
January 27, 2009 5:35 PM | Reply | Permalink
Excellent analysis. But why.... do they all fall into line? That's what I want to know. How come they cannot think for themselves?
January 27, 2009 5:42 PM | Reply | Permalink
You nailed it Nov5. Acanuck is right about the new tool of the internet. The talking heads have tuned in to the fact that print journalism is in trouble, but I don't think they've keyed into the eventuality, that they're next.
January 27, 2009 6:05 PM | Reply | Permalink
It's my fervent hope that, once these clowns figure out that Obama's a real President who does what he says, they'll go back to just reporting the news. It'll never happen, though. Once the Editorial Pandora's Box is opened . . .
Maybe the next generation of journalism majors will get back in the groove and start sticking to fact finding (and verifying) a la Bernstein and Woodward back in the '70s.
January 27, 2009 6:11 PM | Reply | Permalink
Thanks all for the comments and compliments. erichayes, I'd agree with you but by pushing in the opposite direction. I'd actually like a little MORE opinion in the MSM. I think it's the unnatural suppression of opinion that has lead to the kind of detached, out of touch, and often indecipherable news stories and analysis in the NYT, WaPo, etc. "Objective" news writing is so hedged and noncommittal that it ends up saying nothing.
As many have said, I DO think blogs and the internet are a great force for good in journalism in that way (leaving aside for now some of the ways they, like anything good, have their downsides). Some MSM reporters, when allowed to loosen up a little more during the recent campaign in blog format on their papers' websites, turned out to be more insightful and readable than they've been in years.
January 27, 2009 8:41 PM | Reply | Permalink
Once they figure out that he is a real President and does what he says, they will NOT go back to reporting the news. They will search for the tiniest error, or silliest compromise.
Remember the flag pin drama? I never heard it mentioned that John McCain did not wear one, or Bush either, for that matter, but it was so meaningful that Obama didn't. He gave in on that one because why not? He defanged that stupid argument with an investment of 2 bucks for a flag pin.
But there will be more. When there are nits to pick, our mainstream media is all over them. When there are war crimes and our Constitution is shredded by an administration....not so much.
January 28, 2009 9:54 AM | Reply | Permalink
Nice post.
I have daydreamed about term limits for journalists who cover national politics. Six years of covering D.C., and then you have to return to some other beat.
They socialize together, they appear on the same cable programs, write for the same news magazines or newspapers, and turn into this exclusive club where everyone holds similar opinions about how things work in Washington.
In addition, they develop relationships with those individual that they're covering. This is impossible not to, but I think longterm relationships can have a serious impact on objectivity.
So you can stay in Washington for awhile, but then you have to leave to cover some other beat. And a new person, with fresh eyes and possibly a different perspective, arrives.
Sorta like residents arriving in hospitals on July 1.
January 27, 2009 7:09 PM | Reply | Permalink
CT Voter - I like your idea, an interesting one to consider. Of course, one of the great failings of political journalism is that it lacks any sense of history or political memory most of the time. If there were some way for political journalists to have the equivalent of medical school - i.e., they'd bring knowledge and experience along with a fresh perspective - maybe we'd be on to something...
January 27, 2009 8:43 PM | Reply | Permalink
Now, back in MY day, you didn't have all these newfangled hoity-toity journalism schools. Aspiring newsmen (women had not yet been invented)got their degrees in stuff like history and political science, and got hired on the basis of understanding something of how the world works.
One good thing about the current collapse of the media "industry" is that it will eventually kill off all the damned J-schools, and a new generation of polymaths will emerge to occupy the now-abandoned field.
In the meantime, unfortunately, everything you read or see on TV will be crap. But you already knew that.
January 28, 2009 4:42 PM | Reply | Permalink
The MSM worked hard to dumb us down and deluded themselves they succeeded. They seem a bit stumble footed now in that the general public is demanding more from them than juicy bits of pop culture. Sucks to have to actually work for a living, eh?
January 27, 2009 7:31 PM | Reply | Permalink
Oops. Forgot to add: Nicely expressed post, 11/5!
January 27, 2009 7:34 PM | Reply | Permalink
I'm not cutting Obama any slack, and neither should you. In 2000, the bar for Bush was "don't fall off the stage during the debates," and it never got much higher. I expect Obama to do everything right and if he doesn't I'm going to say so.
That said, the mainstream political media in this country are lazy and incompetent and they suck. They're all about "optics" and "tone" and all that crap that's easy to report on because anything you make up will be just as good as what someone else invents. I give Obama C- at best on the stimulus bill, and maybe a D+ on his cabinet. Interestingly, what he has done in his first week aside from these two (incredibly important) things has been rather good. But he can't govern entirely by executive order.
January 27, 2009 11:04 PM | Reply | Permalink
I wish I didn't agree with you, but I do -- pretty much. I'll give a C- for the cabinet though, and a B- for his appointments in general. That is grading on a curve, leaving the Treasury Sec'y out of it. I still can't believe he continued to back him. I think he is dishonest and that is enough for me, no matter how smart he is. OK, Hillary is dishonest too (dodging bullets a mistake?)
But I agree that, except for his unnecessary massaging of repubs on the stimulus plan, his first week was pretty much stellar.
January 28, 2009 10:02 AM | Reply | Permalink
Good post. The corporate media has been waaay out of touch with the American people for at least 15 years. Just look at all that Lewinski BS for God's sake! Clinton's approval ratings never dipped much throughout because despite all the efforts of the corporat media and the insider network of Washington, the people never bought into their lies and fantasies. The same cast of characters continue to live lives compeltely disconnected to the reality of the average person in America. People like Chris Matthews love to talk about the average guy but they speak only from memory. They don't hang around people like that. They are all millionaires with summer homes in expensive resort communities,etc... they don't worry about not being able to send their kids to college or paying for braces or retirement. They are hopelessly and permanently out of touch and will remain so because they draw their talent from a pool of people who are priveleged to begin with for the most part and who go straight from college to their hotshot jobs in New York and Washington. They make vast sums of money compared to the average people of the nation and simply have nothing in common with them.
January 28, 2009 2:39 AM | Reply | Permalink
Great post. The press is short circuiting. If they want to talk about what this administration's doing, it will call for real analysis, and they don't know how to do that.
January 28, 2009 11:06 AM | Reply | Permalink