Not long ago, no mainstream media personality would ever allow himself to be associated with anyone who suggests that diplomacy, not war, is the way to solve the Israeli-Palestinian conflict.
Being thought of as not 100% down with the government of Israel was a career killer. And, if it wasn't, media and show business figures believed it was and that was the same thing.
That era ended with the rise of Jon Stewart, the most trusted television personality in America (and the only one the kids pay attention to). Unlike the Jewish organizational figures who are always screaming that the sky is falling on our Jewish heads, Stewart is anything but scared of his own, or anyone else's, shadow.
Because Jon Stewart is so utterly at home as an American and as a Jew, he can say what he thinks about the Middle East. And that seems to be be that diplomacy is better than killing people and that no lobby should inhibit debate on an issue that affects all Americans.
Jon Stewart, all by himself, has created a sea change in the mass media's approach to the Middle East. Once others in the business see that Stewart says what he thinks -- and not only survives but thrives -- others will do it too.
And who will be the beneficiaries: Americans, Palestinians and, most of all, Israelis. Israel will not survive if it stays on its current course. Stewart understands that and feels compelled to help save Israel from its suicidal policies. And Stewart matters.
My friends and I have been involved in the struggle to help secure Israel for decades. Jon Stewart is the most effective ally we've ever had. In the names of the American people, the Jewish people and the State of Israel, I thank you!!!
Check out yesterday's Daily Show interview. Stewart received a slew of threats when the word went out that he was going to air this segment. He went ahead anyway. J Street and J Stewart all in one week. Bad times for the lobby!
Part 1
Part 2
MJ Rosenberg is Senior Fellow on foreign policy at Media Matters Action Network