Business as Usual, PART 2: How to Improve your Sex Life, Make Money, and Lose Weight©
A continuation of my thoughts expounded yesterday on America and its relationship with Big Business.
When Adam Smith was forming seminal thoughts on markets, the business of business was producing better mousetraps more efficiently than competitors. Since then we have grown into the most affluent society the world has known. There is so much money sloshing around our economy that one can become rich exploiting human psychology by convincing people they need to own your product, even when they really don't. Pet rocks are but a minor example of this. The "science" of exploiting our psychology in order to generate sales is called marketing and it was birthed along with the advent of mass communication. Marketing began with the rise of newspapers, but it really took wings in the 1940s and 1950s with the rise of the radio and television industries.
I've often thought that if you want to increase sales, you need to appeal to three basic human desires: sex, wealth, and the wish to be physically attractive. One need only peruse the articles and magazines in any supermarket check out line to grasp the veracity of this. If I ever write a booklet to be sold in supermarket checkout lines, the title will be "How to Improve Your Sex Life, Make Money, and Lose Weight" ©. It has a certain cachet, and I suspect it will be a moneymaker if I can only come up with enough blather to fill its' pages. Perhaps even you, erudite TPM reader, are perusing this blog as the title aroused your own curiosity, and in the end who wouldn't want to be richer, thinner, and have better sex?
Marketing stuff we don't really need has resulted in basements and
garages across our country that store hundreds of thousands of 'home exercise systems' which have
been used on average about 5 times before they were moved to the garage and listed for sale on
Craigslist or Ebay.
Marketing has produced the pocket fisherman for those who might
want to cast a line during a stroll through Central Park, but don't want to advertise their intent to the cops by carrying a full rod and reel. Billy Mays and numerous over the hill
athletes have made second careers from selling Americans products that they ultimately had little use for. It's a big factor in
why almost 70% of our economy consists of "domestic" spending. It may also account for the large percentage of credit cards that are cut up by bankruptcy courts each year.











