Don't know why it took me so long, but it's pretty obvious just where the McCain campaign turned for inspiration in creating their first general election commercial.

Obviously McCain's team ...


...is learning from the master:


Hey, boss!  I got an idea!  Sure, we've succeeded in making the Senator look sickly and pale, but not enough people think of him as scary and possibly mentally damaged!  Let's try something with the lighting here...

[oh for the ability to embed...]