Home | September 28, 2008 - October 4, 2008 »

Week of September 14, 2008 - September 20, 2008

Sarah Palin: the Slow Rollout Strategy


The McCain campaign's strategy for Sarah Palin is becoming clear: the Slow Rollout. Introduce her as gradually as possible, to hold everyone's attention as they wait for more.

Consider that the mere fact of her scheduling another interview has itself become a news item.  Let that sink in: the fact that the Vice Presidential candidate has agreed to an interview on a certain date is, in itself, considered newsworthy.  That's kind of amazing.  Then the interview happens, and of course that's news too.

They'll keep this up for as long as they can, I suspect.  They'll dole her out drop by drop, so that each new interview or piece of information keeps Sarah Palin at the top of the news cycle, deflecting attention from both McCain himself and from the Obama campaign.

It's a level of marketing skill worthy of Apple, Inc.

What can the Democrats do to break it?  Any ideas?  So far, they seem to be waiting for it to blow over.  Maybe that's the best response, I don't know...
Home | September 28, 2008 - October 4, 2008 »

kfogel

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