The demise of all things BSG (Battlestar Galactica) continued last night, and KFC (I'll assume everyone knows that one) came in close behind.  Regarding BSG, what was once a great show has just been circling the bowl for many episodes and now is completely down the toilet.  Not only is the story line insanely nonsensical, the dialogue is now agonizing.

But the real nightmare from last night was the new KFC promotion of BSG with the new "Frak Pack" of chicken whatevers.  Now, for those of you who know nothing about BSG, "frak" is the somewhat clever sci-fi equivalent of F- ck.  So, one would hear on the show lot's of "Frak you" and the occasional, "I need a good frak."  Now, this dialogue was not bothersome to me, and I thought it was a rather clever way to curse a blue streak on the sci-fi channel without getting bleeped out.

However, I was genuinely astonished when I saw a KFC commercial promoting BSG and offering a "Frak Pack" of chicken and offering prizes with various permutations of "Frak" printed on them.  Clearly, the folks at KFC would never promote products with F- ck either in their name or printed on something, nor would they say it over and over again on a commercial.  But, they clearly have no problem using its equivalent for all of these things.

I'm really not trying to be prudish here.  What bothers me is that both BSG and KFC clearly think that words are entirely irrelevant to the reality they convey.  KFC trades on the kindergarten rhyme of "Frak Pack," not caring what the words actually mean, and BSG feels free to write insane plots and inane dialogue.

It was an unhappy night for those who think that words still matter.