« Republicans Can't Win Without a Bush or Nixon on the Ticket | John Nail's Blog | Obama's "Field Goal Unit" »

Axelrod "War Gamed" McCain's Campaign


David Axelrod and his team were so prepared for McCain's campaign they actually war gamed scenarios. Is this a big surprise? What did McCain do??? Probably nothing..

Four months ago--when the presidential race was still in its polite phase--Axelrod conducted war games. Campaign consultants drafted a "vulnerability study," and produced a series of mock attack ads against Obama, to get a sense of what might be coming. They tested the mock commercials in focus groups. Later they developed a series of real ads to defend Obama and take on John McCain, including several that paint the Arizona senator as being "out of touch" on the economy. When the McCain campaign started blasting Obama on his relationship with Bill Ayers, a 1960s radical with the Weather Underground who later became a college professor, Axelrod's team had its own attack ad ready to go: a 13-minute Web video (complete with sinister whispers and menacing shadows) about McCain's relationship with Charles Keating, the disgraced 1980s financier.

Full Newsweek Article Here...


share this...

Leave a comment

John Nail

user-pic

Following:
Followers: 9

Posts
Comments & Recommends


Favorites

  • Favorite Blogs www.fivethirtyeight.com www.politicalbase.com www.jedereport.com
  • Favorite Books Undaunted Courage
  • Favorite Quotes "The fierce urgency of now"

All Reader Posts
How to use myTPM

Advertise Liberally
Share
Close Social Web Email

"To" Email Address

Your Name

Your Email Address