(cross-posted at DailyKos and specially formatted for TPM's crappy blogging software. Apologizes in advanced if the formatting is still messed up)
I
have a suggestion for an attack ad that is based on my own The
Incredible Hulk view of human character (note: only valid in
elections against John McCain) .
In
The Incredible Hulk TV show, Bruce Banner's catch phrase was “Don't
make me angry. You wouldn't like me when I'm angry.”
The
thing is, it was incredibly easy to make him angry. Some bar patron
would poke him with a stick and he'd be like ARGGGH! HULK SMASH! And
then destroy the entire bar. Or he'd lend a friend a record and it
would come back with a scratch and he'd be like “ARGGH! HULK NO
LIKE SCRATCH ON ABBA RECORD! HULK SMASK! And then lay waste to his
friend's entire Doobie Brothers collection.
McCain
is like this about his honor. From his autobiography:
"As
a young man, I would respond aggressively and sometimes irresponsibly
to anyone who I perceived to have questioned my sense of honor and
self-respect. Those responses often got me in a fair amount of
trouble earlier in life."
McCain:
A Question of Temperament
But
that was as a young man. He has cooled down by now, right? Nope. It
was only two weeks ago that he got irritated when a Time reporter
asked him to define what honor meant. He didn't question McCain's
honor. He just asked for a definition of what honor means to McCain,
and McCain got pissed.
I
have a strong suspicion that if Obama went after McCain's honor,
McCain would lose control and have an Incredible Hulk moment. Which
makes for good TV, but it's not something people want to see in a
President.
How
do you attack McCain's honor? With the truth. As many of you know,
the McCain campaign has flat-out lied about Obama's record. Not mere
misrepresentations, or half-truths. Actual, deliberate lies. It has
been documented in the press and by fact-checking organizations. They
have lied many times, and they continue to do so.
Not
only does the Obama campaign need to call them out on this, but they
can attack McCain's honor at the same time with a tough but true
argument.
1.
Honorable people don't lie.
2.
McCain has lied repeatedly about Obama's record.
3.
McCain used to be an honorable man. Then he gave up his honor and
principles for a chance to win.
This
is the script I would use for the attack ad:
***
FEMALE
VO: “ Do honorable people lie? Mr. McCain's ads on taxes are
just plain false. Washington Post.” (Aug 31, 2008)
FEMALE
VO: “McCain ad wrongly claims Obama plans "painful
tax increases" for working families.
Factcheck.org.” (Sept 2, 2008)
FEMALE
VO: “McCain ad...crosses a new line into dishonesty.
ABC News, Jake Tapper.” (August 27, 2008)
FEMALE
VO: “John McCain used to be an honorable man. Then he sold his
principles for a chance to win. John, honorable people don't lie.
And you lost your sense of honor.”
***
It's
a tough attack, but it's completely true. Of course, Obama would have
to stop calling McCain an honorable man. Wouldn't you like to hear
Obama say something like this?
OBAMA:
“In the past, I've called John McCain an honorable man. And I meant
it then. But for the past few months, he has been deliberately lying
about my record. And honorable people don't lie. John McCain, until
you stop lying about my record, until you stop lying about my
positions, until you stop lying to the American people, I'm not
calling you honorable anymore. Because you're not. You've lost your
sense of honor, and it's one of the saddest things I've seen in
politics.”
McCain
hates Obama. He thinks Obama is a phony who never accomplished
anything in his life. If Obama were to lecture McCain on what it
means to be honorable, I can almost guarantee you it would drive
McCain insane. He would erupt in a rage and over-react. It would
create press, put McCain on the defensive, and change the public
perception of McCain's campaign.
Each
lie after that moment would be amplified because people would be
looking for them now. And I think Obama could get away with a tough
ad like this because he's not just attacking, he is defending
himself. And he has facts and most of the press to back him up.
Good idea or no? Let me know.