Voters Decide in 1/10th of a Second?
A Princeton study appearing in the October 24 edition of the Proceedings of the National Academy of Sciences found that students being shown the faces of actual candidates (who were unknown to the student) for only a fraction of a second collectively predicted the winner almost 3 out of 4 times. (This release on Science Daily gives a great synopsis)
The study creates far more questions than it resolves:
For the sake of full disclosure, I should mention that I am a relative of Charles Ballew, the kid who designed and performed the research as his senior thesis (but doesn't get mentioned in any of the news articles. grrr....), but that has little to do with why I find the evidence presented so disturbing.
At this very moment the ramifications of these observations are surely being contemplated by campaign operatives across America and the world.
What do you think *they* are gleaning from it?





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