Healthcare Reform Video on YouTube
I've created two healthcare reform videos, and just posted the first one on YouTube. It's short (58 seconds), simple (even simple-minded), but tries to get the message across about the need for reform, including a public option, without lecturing - almost like a TV spot ad.
I hope some of you will check it out, and if you like it, tell your friends to spread the word. If you or they have YouTube accounts, you can rate it (5 stars, I hope) and rave about it in the comments section. My name doesn't appear, so I don't have personal fame and fortune riding on it, but I'm just hoping to add a little bit of additional weight to our side of the communications battle. The more viewers any pro-reform videos draw (even simple-minded ones), the greater the effect, because viewership on YouTube tends to be self-enhancing.
The URL is http://www.youtube.com/watch?v=Gopzproty7w
Next week, I hope to put up a longer and more serious personal statement based on my familiarity with some aspects of the healthcare system.
Thanks to all.
Fred
















Really well done Fred! Rec'd, rated, raved!
August 29, 2009 12:16 PM | Reply | Permalink
That's a good start, Fred. And that is a good question. How 'bout a sequel to answer it.
August 29, 2009 5:35 PM | Reply | Permalink
Ya know, short and sweet works!
August 29, 2009 7:55 PM | Reply | Permalink
Nice work, Fred.
Your billboards are very effective. Since a majority of people are visual learners, charts and illustrations are important to the learning process. This is especially important when repeated exposures to a message are unlikely. The simplicity of your billboards really grab the viewer's attention.
Fewer people are auditory learners. They tend to tune out dialog that isn't downright terse or in your face, especially when they don't have a compelling "need to know." Getting information into long-term memory can be tricky. Your "simple" strategy is spot on.
Glad you're able to put these together.
August 29, 2009 11:03 PM | Reply | Permalink
Good effort, but I offer a few constructive criticisms:
Props to "Lois" for acting while "Harvey" is speaking, although I think she reacts a little too big at first (part of that may be to conceal her reading). Harvey speaks expressively, but when he stops speaking he stops acting (meaning that his head pulls back and his face goes blank) and he merely watches her performance. Upon hearing something new, a real listener would nod or frown or cock their head or lean in with a quizzical look. Harvey should not clench his hands between gestures, because it makes him look tense.
Harvey is sitting up facing between Lois and the camera. Even when he looks at her, we can see both his eyes. Lois is leaning forward, putting her downstage of Harvey. Even though her shoulders face the camera, she constantly turns her head to face Harvey. There is too much time seeing only her profile. In stage-speak, by looking back at him, she is, "upstaging herself."
Lois should focus more on the camera, turning only partly to Harvey, so we can always see both her eyes. The audience will accept that she is talking to Harvey if her eyes turn towards him occasionally.
August 30, 2009 11:37 AM | Reply | Permalink