How to Grow Rich the easy Way
One view of capitalism is that it is the art of persuading you to open up your wallet. Obviously you care about the things you need, such as food, gas, and medicine, but you do not live by bread alone. Most of us give to causes we care about, and the more deeply we care the more we open up our wallets. If someone can figure out a way to make you care enough, you will give them money. You will listen to their radio programs. You will by their books. You will vote for their candidates. You will watch their TV shows. You will attend their public lectures. I have to find new strategies to make you care enough to keep your wallet open. My kids need braces. My yacht needs to go into dry dock.
That clever someone can grow very rich from all that demagoguery. They can get elected to office. They can publish best sellers, built broadcasting empires, create non profit organizations, tour the lecture circuit. You just have to find your target demographic and push their buttons and they will open their wallets. If one of the side effects of this is that your particular demographic occasionally becomes disturbed to the point where they can no longer restrain their violent tendencies--well, that's a question of personal accountability, after all. If I am in the business of selling alcohol and you are an alcoholic, well, that is your problem--here is your fifth of vodka.
My point is that to a very large extent, the industry of right wing demagoguery has become BIG CAPITALISM. It isn't simply about issues of policy, anymore. There is too much commercial organization and what marketing mavens call 'synergy'. Right wing demagoguery and pushing your buttons is a product, like milk. And the cows need to be milked, and the milk needs to be delivered. Why would anybody tune into Rush, or buy an Ann Coulter book, unless they had become a junkie seeking their fix? Yes, there is a similar pattern on the left. But it is a question of scale and degree. Who are the easily identifiable left wing demagogues living in high castles and driving around with their private security forces in their armored humvees? Not too many people on the left have grown rich exploiting the public's concern for old growth redwoods, coral reefs, and whales. There it is.
No, the fever swamp has been strategically filled to reach a specific target demographic. There is big money to be made off the fever swamp. It's low hanging fruit. Just take a serious look at the whole market ecology for 'issue related products' and observe the money flows, and you will see what I mean. That is why the demagoguery, like military adventurism will not go away. There is simply too much money to be made.
My point is a little abstract, I admit. But connect it to Rush, the Heritage Foundation, Right to Life orgs, Ann Coulter, Michelle Malkin, Michael Savage, G Gordon Liddy, Dobson, and so on, and the pattern repeats itself, over and over and over again. These people are not merely advancing an ideological agenda--they are accumulating capital. It's an industry.
















Low hanging fruit indeed. Their ideas are secondary to the marketing directed at their target demographic. Rec'd.
June 1, 2009 3:31 PM | Reply | Permalink
Well said indeed!
It's no different than fundamentalist religious entrepeneurs, uh, I mean evangalists/preachers. It's no secret that if you can get up there and pound on the Bible day in and day out and hammer away at that ol time religioun, there's an almost unlimited audience and unlimited funds waiting for you to tap into. The great thing about it in America is that you also get to avoid taxation so you can shelter your family fortune in a "church" and pass it onto your kids without any tax implications whatsoever. Is this a great country or what? Oy!
Whether it's right wing religion or just political hackery, it's nothing but a racket.
June 1, 2009 4:58 PM | Reply | Permalink
This has got to be one of the most ridiculous articles that I have read, in a long time. So, Diogenes Jr, what’s your point? That Conservatives are only conservatives: for the money? That writers like Ann Coulter; Larry Elder; Thomas Sowell; and Mark R Levin, have found a niche, not because they believe in the articles, and books that they write, and not because most of what they write, is backed up by research, and empirical proof, but that there is money to be made, from the writing? And, we; as conservatives, are equally as coupable, because we chose to read such books? I thought liberals were in favor of “choice?”
I guess, since liberals – for the most part - are not in the habit of reading books (unless there is some ulterior motive, involved) I’m assuming that you’ve never read any of Peter Schweizer’s books, huh?
Yes, there is a similar pattern on the left. And, you are correct: it is a question of scale and degree. However, has it ever occurred to you, that the reason why you might think that there are more conservative books, that are bestsellers, than liberal books, is due to the old aphorism: “It’s not that liberals don’t know anything; it’s that everything they know, is not true.” Why would anyone pay $25. for a book, filled with the parsing of ideology, and ad-hominem rhetoric, when you can pick up any book, by say; Ann Coulter, and read cold hard math. In other words: facts!
And, since you have admitted, in your article that the left does this, as well, one might pause to ask: Where is there censure, for the left, doing the same?
And what about the “politics of meaning?” I find it personally offensive (do you hear how stupid that sounds, "personally offensive?") that you would basically, compare any person, that appreciates books, written by the likes of Ann Couter, to a “junkie”. I’ve seen junkies, first hand, and I can tell you, not one of them, to whom I am personal related, would read such a book. You must be hanging out with different “junkies.”
As for “not too many people on the left have grown rich exploiting the public’s concern for old growth redwoods, coral reefs, and whales.” I wouldn’t know, but I do know that Al Gore has make, so far, $15 Million, on all his “green” so-called, want of initiatives. And, least we forget about what is going on, between the White House, General Electric and their environmental concerns.
However, I would not say that your point is a little abstract. It’s more like: esoteric.
June 1, 2009 5:17 PM | Reply | Permalink
"Why would anyone pay $25. for a book, filled with the parsing of ideology, and ad-hominem rhetoric, when you can pick up any book, by say; Ann Coulter, and read cold hard math. In other words: facts!""
I was sorta with you until that. I have read Scandal and Treason, and the facts are in low supply... and those that do exist are stove-piped and elasticized to make whatever SHOCKING POINT she makes in order to stay in fashion.
Anyone who tries to resuscitate the reputation of Senator McCarthy is tilting at windmills made of money. Bottom line.
"I guess, since liberals – for the most part - are not in the habit of reading books (unless there is some ulterior motive, involved) I’m assuming that you’ve never read any of Peter Schweizer’s books, huh? "
I read a book a week. I will look up Schweizer. I admit that I haven't heard of him. In exchange, I want you to read "Fisaco" by Stanilslaw Lem. Is it a deal?
June 1, 2009 6:11 PM | Reply | Permalink
If you did read "Treason", I'm sure that you have researched "The Venona Papers."
It now appears that Senator McCarthy was correct in his assertions. This has been spelt out in detail in Ann Coulter's recent book, Treason: Liberal Treachery from the Cold War to the War on Terrorism. (1) In describing attacks by liberals as "a bellicose campaign of lies to blacken McCarthy's name", Coulter comments, (2)
"But after a half century of liberal mythmaking, it would be Judgement Day for liberals on July 11, 1995. On that day, the U.S. government released a cache of Soviet cables that had been decoded during the Cold War in a top-secret undertaking known as the Venona Project. The cables proved the overwhelming truth of McCarthy's charges. It was a mind-boggling discovery. Professors would be compelled to retract their theses about the extent of Soviet espionage. Alger Hiss, Julius Rosenberg, even American journalist I.F.Stone, were exposed as agents of Moscow. And yet, most people reading this book are hearing about the Venona Project for the very first time. The release of decrypted Soviet cables was barely mentioned by the New York Times. It might have detracted from stories of proud and unbowed victims of 'McCarthyism'. They were not so innocent after all, it turns out."
In fact, as Coulson notes, (9)
"McCarthy's contribution to 'McCarthyism' consisted exclusively of his investigation of loyalty risks working for the federal government. He was not even particularly interested in the Communists themselves. His targets were government officials charged with removing loyalty risks from sensitive public jobs. His campaign lasted only a few years, from 1950 to 1953, until liberals immobilised him in 1954 with their Army-McCarthy hearings and censure investigation. He conducted his investigations from the Senate Permanent Sub-committee on Investigations, the express mandate of which was--surprisingly enough--to investigate the federal government."
An example of improper attacks on McCarthy is found in the Annie Moss case. Annie Moss was a cleaner who worked in the Code Room at the Pentagon. Democrats defended her vigorously, although it later was learned that she was a member of the Communist Party. Democrat Senator Stuart Symington shielded her, mocking the case against her, but she was ultimately moved by her employer, the Army, away from the Code Room. Liberals thereafter attempted to use the Moss case to discredit McCarthy. In fact, the case was one of many in which government departments had acted rashly, employing in sensitive positions people who, in retrospect, can be clearly seen to have been Soviet agents.
Indeed, McCarthy set out strictly not to reveal publicly the names of those whom he was investigating. He stated that although he had enough evidence to convince himself that they were either members of the Communist Party or had given great aid to the Communists, he would not publish their names, since it was possible that some of them would eventually receive "a clean bill of health". (10) However it was the Democrat grouping in the Senate that compelled him to reveal the names. Democrat Senate Majority Leader Scott Lucas said, "I want to remain here until he [Senator McCarthy] names them." And so McCarthy was compelled against his wishes to name the persons in question. Then the Democrats and their liberal supporters used the fact of naming as the most odious aspect of what they chose to call McCarthyism. The naming and consequent loss of reputation (in fact, a loss that was almost invariably justified by the evidence) of a Soviet agent or communist was a consequence of the insistence of McCarthy's liberal detractors. (These detractors included, incidentally, Arthur Schlesinger. Schlesinger bitterly denounced those who stated that Richard Duggan was a spy, until finally in addition to other overwhelming evidence to this effect, the Venona decrypts provided further corroboration that not even he could ignore.)
Accordingly the essential question about Senator McCarthy is, was he substantially correct in his statements?
The Venona Project and the subsequent release of information from Russia indicate that in fact Senator McCarthy's statements were substantially correct, and that his liberal critics were substantially wrong. It appears also that there was an organised campaign against him, in which many senior Democrats who ought to have known better unfortunately joined.
There is hence reason to be more optimistic on this subject than Coulter allows. In regard to Senator McCarthy we have only recently seen the public release of facts that support his statements. In view of the accumulated prejudice of fifty years, it could hardly be expected that liberals would at once cede their position. But as that position receives critical examination, and is seen to be defective, there will doubtless be a gradual change. Those in the centre will be the first to acknowledge errors of assessment, and intransigence will increase as one moves further to the left. But facts are facts.
Senator McCarthy was evidently moved by patriotic considerations. He saw himself as defending America. Of course good motives would not excuse a misguided approach. But the Venona Project and Soviet archives indicate that Senator McCarthy was, as a matter of fact, substantially correct. He should be now defended by persons with honest intentions, although this will, in the short term, attract criticism from liberals and from the uninformed.
As for your supplication, It's a deal!
June 1, 2009 6:40 PM | Reply | Permalink
McCarthy was moved by the press and free drinks wherever he could find them
WHO THE HELL ARE YOU KIDDING?
June 1, 2009 7:07 PM | Reply | Permalink
"The largest single group supporting the Communist apparatus in the United States is composed of Protestant Clergymen." _ Sen. McCarthy
Yes, I have done some research on the Venona Papers. It indicates that there was an attempt at Soviet infiltration into state department affairs, specifically those that involved the Soviet sphere of influence. Many of those named were dupes that had no clue they were providing information. A few, indeed, were moles. Does that justify McCarthy's bold assertions about Protestant Clergy, the huge numbers overrunning the State Department, and calling to the carpet the entire American Army over the alleged sympathies of one dentist?
This is an example of Coulter's MO: using a small piece of the puzzle to either lionize or brutalize individuals and ideas. Senator McCarthy was "substantially" correct on the idea that there was Soviet infilitration in the US government. He was substantially incorrect on the scope and location and destroyed the reputations of many, including WWII veterans. Further, his work along with the HUAC cast a pall over leftist thought for no other purpose than to compare it to an ideology that almost no one understood, least of all the accusers.
Anyhow... here's a decoder ring when dealing with coulter. When she apologizes for her own ideology, she uses words like: merely, insignificant, barely. When she describes her enemies it is: enemy, ridiculous, vapid, traitors. She abuses the English language without a scintilla of genuine scholarship.
But it is a deal. I will write a blog post about Schweizer with my thoughts. Good day.
June 1, 2009 7:09 PM | Reply | Permalink
I believe that statement, regarding communist and the church was written by J B Matthews, in an article entitled: Reds and Out Churches”, in American Mercury (July, 1953) He was chief investigator for the Martin Dies, Jr. House Committee on Un-American Activities. McCarthy was not a member of HUAC.
June 1, 2009 8:10 PM | Reply | Permalink
I know McCarthy wasn't in HUAC... Because HUAC was a house commission, not Senate. And the quote is McCarthy.
June 2, 2009 8:42 AM | Reply | Permalink
I went ahead and read an article that Schweizer did on Noam Chomsky back in 2006.
http://www.nationalpost.com/news/story.html?id=1385b76d-6c34-4c22-942a-18b71f2c4a44&p=3
It is a dumbass hitpiece designed to make Noam into a hypocrite because he doesn't practice what he preaches. In other words, it is character assassination. Not a word about what Chomsky writes about politically (his work is meticulously sourced) or academically as a linguist.
Now, if Chomsky was like Ayn Rand and had created a blastproof theory of human everything (tm) than his lifestyle and character could be open to question, because someone who says that HAPPINESS IS GUARANTEED, should be happy themselves, no?
But Chomsky has an accurate grasp of foreign and domestic affairs. I could care less about his trusts or investments. It in no way diminishes his body of work except to those who haven't read it.
June 1, 2009 7:27 PM | Reply | Permalink
Research and empirical proof...that made me laugh. and, btw, I notice that some people get up pretty early in the morning in the hopes of getting offended--I hope you got your fill. It never surprises me the dgree to which so called conservatives substitute myth making for serious thinking, and strawmen for reality.
June 1, 2009 8:31 PM | Reply | Permalink
HEY DIOGENES. Ha.
"My point is that to a very large extent, the industry of right wing demagoguery has become BIG CAPITALISM. It isn't simply about issues of policy, anymore. There is too much commercial organization and what marketing mavens call 'synergy'. Right wing demagoguery and pushing your buttons is a product, like milk. And the cows need to be milked, and the milk needs to be delivered"
This is goooooood stuff.
FOLLOW THE MONEY!!! EVERY FRICKIN TIME.
June 1, 2009 7:10 PM | Reply | Permalink
And remember, when the Soviet Union was one of the allies of the USA in WW2 that there was a period of popular enthusiasm for communism, learning Russian etc.
Now the game is less about ideas and more about wealth and the power derived from having it and knowing people who have it. Check the assets of any member of the Washington establishment, you will not find any in the lower reaches of class or wealth.
June 1, 2009 7:24 PM | Reply | Permalink
You know, if you practise your writing skills a bit more, you could one day become good enough to get rich off an explosive tell-all book exposing how republicans are doing it for the money.
June 1, 2009 8:03 PM | Reply | Permalink
Nah, I'm not interested in anything resembling work, and I have no interest in laying up treasures where moths and dust will corrupt, and anyway, as Aldous Huxley once remarked and the death of Dr Tillman confirms, the world sure is a disturbing place...so it's back to the shadows again...out where an Indian's your friend...
June 1, 2009 8:39 PM | Reply | Permalink
The problem, I think, isn't as much those who profit from selling demagoguery, as it is those who are looking to buy it. The dealers doesn't exist without the addicts. The marketers of hate seem to find many open ears which lead to empty heads.
June 1, 2009 11:52 PM | Reply | Permalink
True, you have hit on the essential truth of the matter. It seems to me, from close observation of family members and friends, that the authoritarian follower personality has a psychological need, and seeks out THE VOICE OF TRUTH broadcast from the high castle, as the easy answer to the quest for the meaning of existence. It's hard for me to comprehend how someone squeezes the meaning of life out of strawmen statements such as "liberals don't like to read books", or "the guvmint takes your money and gives it to cadillac driving welfare queens", but there it is. The realationship between the producers and the consumers of this simulacrum, or alternate reality, is not much different than that of gazelles and lions on the Serengeti plain. Every morning, the slowest lion much be faster than the slowest gazelle, or go hungry, and the slowest gazelle must be faster than the fastest lion, or be devoured. So keep in shape, and don't let em get their hooks into ya.
June 2, 2009 7:32 AM | Reply | Permalink
Very well stated.
I wonder though, are authoritarian personalities looking for the voice of truth, or the voice of simplicity (simplistic thinking) in a non-simple world?
June 2, 2009 11:26 AM | Reply | Permalink