So, what's the right name for the boycott campaign against this insufferable chain that we now know is run by a tone deaf moron?  I came up with Hole Foods, but I'm not terribly invested in it.  Of course the real effort should be to place unbearable pressure on our peers to avoid setting foot in this place for the foreseeable future, if ever.  
I would love to see the first clip on CNN showing empty aisles in the local Hole Foods store this weekend.  I would also love to see this spawn a counter campaign by the wingnuts, deathers, and tea baggers to support this place.  Imagine the yuppie holdouts waiting in line with the mouth breathers.  A concerted campaign here might even distract the MSM from the nauseating coverage of the town halls.  Let's see the  press start writing and broadcasting stories about the left boycotting the store and the right standing up for merits of buying arugula from a genuine union buster.