The End of Affluence
Cross Posted From: The End of the American Century
Increasingly, even economists and bankers are coming to understand that we are in the midst of a global economic shift. The core of this change is the inevitable decline in American consumption, which for a generation has been fueled by borrowing and debt. The bill now has to be paid, so the trend of steadily growing U.S. affluence can not continue. Because consumer spending constitutes almost three-quarters of the U.S. economy, a decline in consumption will cause a general and long-term economic decline in this country. A slowdown in the world's biggest economy will, of course, affect the whole globe.
The centrality and toxic nature of U.S. consumerism is highlighted in an op-ed piece in this week's New York Times by Stanley Roach entitled "Dying of Consumption." "It's game over for the American consumer," writes Roach, who is the chairman of Morgan Stanley Asia. His argument and many of the statistics he uses are similar to those I marshal in my book The End of the American Century. Roach points out that for over a decade, "vigorous growth in American consumption has consistently outstripped subpar gains in household incomes." The consequence has been a long-term decline in household savings and a huge increase in household debt. From 1950 to 1985, American consumers saved roughly 9% of their disposable income. Beginning in the 1990s, that rate steadily declined, dipping below zero in 2005--for the first time since the Depression. At the same time, consumer and mortgage debts rose from 77% of disposable income in 1990 to a record 127% in 2008.
According to Roach, this "decade of excess consumption pushed consumer spending in the United States up to 72 percent of gross domestic product in 2007, a record for any large economy in the modern history of the world. With such a huge portion of the economy now shrinking, a deep and protracted recession can hardly be ruled out."
The problem is that the whole American economy is built on consumption. The U.S. doesn't actually produce much any more. Manufacturing has steadily declined as the linchpin of the American economy, and now constitutes less than a fifth of GDP. The imminent bankruptcy of the U.S. auto companies is simply another (albeit big) element of this downward trend. Meanwhile financial services--primarily banks and mortgage companies--have steadily grown, mostly by providing loans to consumers to finance purchases their incomes will not allow. So when both consumption and financial services decline, on top of the previous decline in manufacturing production, there is not much left. It will take a long time to rebuild the U.S. economy. There will be much belt-tightening for the middle class, growing unemployment, and more suffering by the poor.
Roach is opposed to "tax cuts aimed at increasing already excessive consumption." Such cuts would also decrease federal revenues, which are desperately needed to allay the new and mushrooming costs of unemployment insurance and mortgage foreclosures, not to mention the preexisting problems of health care, education, infrastructure, the environment, Social Security, and Medicare, all of which have been under funded for a generation.
Meanwhile, both the Bush administration and the incoming Obama team seem to feel that the best way to alleviate the economic crisis is to promote even more deficit spending, by both government and consumers. The federal deficit, already at record high levels, will balloon even higher with a trillion dollars or more of bailout money. Much of this money is being thrown at banks, mortgage companies and financial institutions to enable them to lend even more money to consumers who are already deeply in debt. This might help stimulate the economy in the short run, but in the long run, we all have to stop spending and buying so much, and learn to save and invest. Roach sees a bit of a silver lining in all this:
This shift, from consumption to savings, will be wrenching and painful for America, and for much of the rest of the world. As Britain's Economist magazine notes (in "The End of the Affair"), America's "return to thrift" presages a recession that will be both "long and deep." It marks a fundamental shift in global economics, and in America's role in the world.





I see what you're saying but people won't stand for it. I work too hard for you to ask me to consume less and I'm not alone. If you want people to consume less you have to do something about the fact that Americans work longer hours and more days than anyone else in the world.
December 2, 2008 5:16 PM | Reply | Permalink
What if you lose your job?
December 2, 2008 6:09 PM | Reply | Permalink
Yeah, that'd suck.
December 2, 2008 8:54 PM | Reply | Permalink
Destor,
I think David Mason's analysis of the problem is spot on (rising consumption and stagnant incomes have resulted in unsupportable debt and anemic savings). But the solution isn't (as so many claim) merely for households to transfer dollars from consumption to savings (though households would be wise to do this). Our economic problem is not really a lack of saving and investment (there's been plenty of capital available until recently), nor will a reduction in consumption help the economy (it will do the exact opposite, in fact).
The core problem is the lack of wage growth, and ultimately the solution is to increase wages so that higher levels of both consumption and saving are possible. This means adopting policies that:
Help create good-paying jobs
Keep those jobs in the US
Ensure the wealth produced by companies is distributed to all workers, not just top management and investors
I'm not sure what policies will accomplish these goals (I'm wary of protectionism). But if we want a healthy economy, we must figure out a way to get incomes for average people growing again. Healthy consumption is essential to a strong economy as is healthy investment. Without strong wages, though, neither is possible.
December 3, 2008 7:21 AM | Reply | Permalink
Nail, meet Hammer.
December 3, 2008 7:33 AM | Reply | Permalink
Who should create jobs? Shouldn't jobs be created largely by demand for labor, not social engineering serving a partisan ideology?
How to stimulate demand for labor in the USA, other than by sending home illegal immigrants en masse? (unlikely to happen, but hey...)
December 4, 2008 3:53 PM | Reply | Permalink
Destor, I agree with you when you say: "Americans work longer hours and more days than..."
I have just completed a 10-week school term in which I worked, not 400 hours (or 40 hours per week), or even 450 hours (45 hours a week).... but, rather, 722 hours I can document (or 72.2 hours per week) -- which did not count over 170 additional hours I did, in fact, work but did not bother to document.
Here's where I differ from you, with all due respect -- I did not work these extra hours to consume more; rather, I worked these hours -- which were a bait and switch exercise above and beyond my contract, to: a) protect the hours that had meaning to me in the classroom; and, b) to prove, however neurotically, that I was a team player.
Nonetheless, whether it is a matter of principle to protect our right to consumerism, or a matter of false pride to protect our image of ourselves as meaningful contributors, the fact is that we are killing ourselves at the altar of false gods.
So when Mr. Mason says: "This shift, from consumption to savings, will be wrenching and painful for America, and for much of the rest of the world..." I have to agree, even though I think it begs the question of motivation, or even result.
December 2, 2008 6:24 PM | Reply | Permalink
Very smart reply and I agree. People have various motivations. But what Professor Mason is implying here is that we're headed for a decline in the standard of living and if that's the case, there has to be some givebacks. We can't be expected to work so hard and to have living standards decline in spite of it.
December 2, 2008 8:57 PM | Reply | Permalink
I agree too. The twin pressures behind Wendy's work overload are operating throughout the marketplace and our measured worker productivity is not reliable as so much of it is unreported/off the clock.
December 2, 2008 11:50 PM | Reply | Permalink
I agree that we are in the midst of a global economic shift, but I also believe that all this talk about excess consumption and too little savings is not the cause, but a symptom. The real disease began when the first maquilladoras were set up across the border. As long as there are laborers in the world who will work for pennies a day, the laborers in this country will lose ground and our quality of life will erode until way down the road some kind of global stasis is reached.
December 2, 2008 6:28 PM | Reply | Permalink
Excellent post on a topic that is important if not all but ignored. Definitely rec'd!
Ultimately, we are too much like the sweet-craving diabetic who, rather than try to treat his disease, does instead scramble to figure out how he can eat more doughnuts without suffering the consequence.
Two points:
1.) Assumption of more and more consumer debt has disguised a great deal of the upwards transfer of actual wealth. So long as the consumer was able to put a BMW in the garage and gain a mortgage for a McMansion, he could be deluded into thinking this economy was working for him every bit as well as it served the monied class.
2.) It's all about sustainability. The really complicating issue in trying to find a remedy to this economy is fixing its fundamental sustainability.
You are right that we cannot sustain a domestic economy founded on consumer debt. It becomes ever so much more impossible when we try expanding this economy on a global scale. We've already seen calls for American workers to take drastic reductions in wages/benefits to remain "competitive" within the global market. As average wages go down, only an increase in consumer debt will maintain or grow markets. The problems we now face are simply exacerbated.
My head spins as I try to determine all the ways in which our present economic system simply doesn't work; the many ways in which it is simply unsustainable. I am not intelligent enough to know what the solutions might be, but I do know that the present course of injecting more money/insulin into the system only postpones the overall crisis in health that must be confronted - regardless of how many "doughnuts" we must forego in the meantime.
December 2, 2008 7:19 PM | Reply | Permalink
SJ, my head spins too on this....
This worries me, this uncertainty. I might believe that world household incomes will move toward convergence, but that world household wealth will probably continue strongly in the other direction. An incredible paradox. We may wind up continuing over-consumption even on shrinking incomes.
Sustainability is like a many-body problem in physics. With a constantly changing trading dynamic and the development of regional economic hegemonies that will themselves mutate; what is sustainable today may not be so tomorrow. We need to be flexible, completely pragmatic, and quick on our feet to rapidly exploit changing conditions. Probably best for us at this time is to begin to exploit our continental market and begin to rein in free trade, to shift more capital to the manufacturing sector and exploit our university system's capabilities to the maximum in terms of innovation.
December 2, 2008 11:41 PM | Reply | Permalink
No need for heads to spin, maybe a few should roll but you know. The solution, like it or not, is wealth redistribution in the form of heavy taxes on the wealthiest citizens. Bring back a harsh inheritance tax on estates over 1 million dollars. Punish those moving off shore to other countries 5 times as hard. make tax breaks on everything from housing to children a thing of the past. Tax loop holes create an atmosphere of avoidance. Everyone should be willing to pay taxes, as everyone should gain benefit from it distribution. The wealthy have take more than their fair share, some have taken in ways that can only be described as thievery. To bring the society back to balance, they must relent.
December 3, 2008 12:40 AM | Reply | Permalink
Please, excuse the typos. Sorry.
December 3, 2008 12:42 AM | Reply | Permalink
Please, excuse the typos. Sorry.
December 3, 2008 12:48 AM | Reply | Permalink
Near as I can tell, that just doubled your indebtedness.
Looks to me like Lux can now foreclose on your 2nd home as well.
Tough times, bro.
December 3, 2008 12:24 PM | Reply | Permalink
The end result, the decline in affluence, is the same but the cause isn't all consumerism. People have also been going into debt because of the decline of real wages and the increase in costs that aren't reflected in the inflation rate.
December 2, 2008 8:06 PM | Reply | Permalink
Medical bills. Education debt. Things that cost way less or are free in other countries.
December 2, 2008 8:36 PM | Reply | Permalink
bluebell and TheraP have it right. We blame the American consumer when the real fault lies with the American employer and with a stingy government that really doesn't provide the basic services that a citizen should be, yes, entitled to.
December 2, 2008 8:59 PM | Reply | Permalink
Why do Americans spend outside of their means, whether on education, medical bills, or other aspects of wasteful affluence? (I'm not saying that all education or medicine is wasteful!)
Is the American education so much better than elsewhere? If so, then maybe it's worth it. Are Americans effectively trapped here, unable to travel at modest cost to get educational or medical services elsewhere? I know that some Americans combine vacation and health care abroad, apparently some kind of affluence. And of course a medical emergency seldom lends itself to travel for health care.
December 3, 2008 1:18 AM | Reply | Permalink
Turns out many young people are seeing an entire education abroad, where it's much cheaper. In many European countries, there's a lot of competition to get into higher education, but once you get there, it's relatively inexpensive. And that includes professional training in law or medicine or pharmacy etc.
December 3, 2008 9:54 AM | Reply | Permalink
Is my mind going? Many people are "pursuing" an entire education abroad.
December 3, 2008 10:03 AM | Reply | Permalink
It's all a numbers game in one sense, but what of the productivity?
It would seem that if we're "more productive" we should see some results . . . but what are we producing????
I'm going to point an accusatory finger at the finance sector of the US economy. For the past 20 years we have become ever more proficient at producing wealth for a smaller and ever wealthier segment of the society.
I'm with Obama, let's start building some windmills and paying people a decent wage to do it.
December 3, 2008 2:32 AM | Reply | Permalink
"Leverage, leverage, leverage!" with apologies to the real estate agents.
Productive debt can be good, wasteful debt is bad. Wasteful affluence has been an artificial prop for a large imaginary component to the economy. Not all affluence need disappear.
What game is over? Deflation is GOOD for consumers, as prices fall. It's harder on debtors in the medium term, as credit is harder to pay off as residual pressure on producers puts pressure on jobs (incomes) and profits.
Just how much of GDP (or perhaps some better metric) is based on over-leveraged debt at this point?
December 3, 2008 1:07 AM | Reply | Permalink
Consumption isn't "excessive" except in this very narrow sense: the future of "the job" is more and more worry about being laid off and dropping into the abyss of superfluousness, as workers can always be found to replace you. Because the workers who have been replacing you are not being compensated nearly as well as you used to be, they cannot afford to buy the stuff you used to make, so you still have to be egged on to buy it in their stead. Hence "Super Bowl commercials" and such. You are still required to fill your role as "consumer" until the whole Ponzo jig is up. In this way you are asked to exceed your abilities to pay so that the wealthy can grow wealthier as the value of labor is further diminished to almost nothing.
Productivity growth is such that not as much labor is needed to make and grow stuff. Thanks to productivity growth, we could probably work 20 hours per week at a full time job if the benefits had been distributed to all. Instead the benefits of increasing productivity mostly went to the wealthy, spreading a lively terror among the workers of the world.
December 3, 2008 3:36 AM | Reply | Permalink
Exactly. Consumerism isn't the problem, the distribution of economic gains is.
December 3, 2008 8:32 AM | Reply | Permalink
I disagree. Consumerism IS a large part of the problem. Consumption is not the same as consumerism. The latter is an ideology and attitude which separates out consumption from trade and production. It also tends to favor immediate gratification and consumption for its own sake.
Overspending on consumption IS a key slice of the Problem Pie.
December 4, 2008 3:58 PM | Reply | Permalink
This is a wonderful thread. It's kind of like a ball of string in a way. So many separate threads to pull and examine. And sadly, so many of them tattered and frayed. We need the threads to be woven into strong ropes for social safety nets. Ok, I know I've overused and mixed metaphors here, but you get the idea.
December 3, 2008 9:59 AM | Reply | Permalink
As a bankruptcy attorney, I have prepared countless budgets for American families. (Such budgets are part of the paperwork required in a bankruptcy filing. It probably is the most educational part of the process).
When we talk about consumption, everyone has visions of big screen televisions, diamond rings, yachts and fancy cars. But for most families, "consumption" consists of food, clothing and shelter. A major illness pushes most families over the brink as they cannot afford the medical expenses and lost income.
In other words, what the original poster is really saying is that we, as a people, should not eat as much, should live in smaller and less attractive homes and should wear rags. We certainly should not hope to send out kids to college. Or worse yet, get sick -- But if we should be inconsiderate enought to get sick, we should find a nice dark corner to die, so that other people do not have to witness our suffering. In short, he wants to see Americans reduced to a third world life style.
As far as saving, why would any rational person want to save? Interest rates are now approaching zero. During most of the Bush years, the return on savings has not exceeded the rate of inflation.
Where does one put one's savings? In a bank account earning less than one percent per annum? How about the stock market, which has now lost a lot of its value? Anyone want to buy any mortgage backed securities? -- Remember that a few short years ago, those were the really hot investments? How about real estate? Or maybe we should go out and by some GM stock?
If you had $100,000 to invest, where would you put it? Probably the safest place is a mattress.
Maybe it is a blessing that most Americans simply do not have the money to save it? Certainly most do not have that $100,000 sock away. Most live from paycheck to paycheck, hoping to make ends meet, and hoping that they don't get sick or get into an accident.
December 3, 2008 11:51 AM | Reply | Permalink
Sadly, this is the case, and meaningfully "cutting consumption" is not really a realistic option for many millions of Americans. Wages are stagnant, and solid jobs are being lost at an alarming rate. What's needed is redistribution on a massive scale along with massive government spending.
Viva la Revolucion!
December 3, 2008 12:55 PM | Reply | Permalink
The big-picture crux of the problem is only tangentially related to debt, consumerism, or stagnant real-wage growth.
The fundamental problems are the reality of a finite resource-base (i.e. planet earth) and inadequate technology to efficiently leverage those resources in support of a massive human population.
These in turn lead to a simple, undeniable reality: We currently cannot support a meaningful level of existence or lifestyle for all humans, which in turns leads us to the whole ball of wax...
You are only as "rich" as those around you are "poor". The reason that some of us can afford high-end sports cars and McMansions (e.g. unbridled consumerism) is the exact same reason why some of us cannot.
Galileo used to engage in a technique he called "thought experiments". When unable to carry out an actual experiment due to some seemingly insurmountable physical, financial or temporal constraint, he would simply ask himself "What would happen if I *could* do the experiment?" It is useful here for us to conduct a thought experiment of our own...
Say tomorrow we wake up to find every single dollar, every asset, every bit of commonly accepted "wealth" were somehow magically redistributed in a precisely even fashion amongst every human inhabitant on Earth. What would this mean? If everyone on earth had, at the same instant, exactly $100 - no more, no less - how much would a seller charge for a loaf of bread? What about a Mercedes S-class? Or a new refrigerator?
The "End of Affluence" is far too imprecise. What we are seeing is not the end of affluence - but rather the continual transfer of affluence from ever more people to ever fewer. Under the constraints of limited resource utilization, the only way for the rich to get and stay rich is to live with poor who cannot afford what they can.
Hence, we are "...in the midst of a global economic shift...". But it is a shift that is very far from being 'new'. It spans the course of human history.
The only semi-permanent solution is ever-increasing technology. Technology that allows for more efficient resource utilization. With each new (and sadly infrequent) major technological breakthrough, so too comes a limited period of increased utilization efficiency, and relative "affluence" for all. Though even this is a red herring, as ultimately our capability to innovate will continually be outstripped by our carrying capacity.
There are only so many resources to go around, and those who can afford them can do so only because others cannot.
December 3, 2008 3:05 PM | Reply | Permalink
Technology is leverage, and the current "crisis" is almost entirely due to a contraction (or failure) of leverage.
The problem I see is that Americans in general have been spending far beyond their means, and consuming that instead of investing it wisely. Jobs have left because profits improve when cheap foreign labor is effective. Despite this consumption has not decreased. Wealth is flowing away from 70% or more of America depending on how you measure it. Some of that is flowing to the super-rich, but some of it is flowing to China, India, et al. America is spreading the wealth. And that means that America must become poorer (except for the super-rich etc.).
December 3, 2008 8:58 PM | Reply | Permalink
I am relatively new to blogging, and to TPM, but I am so impressed with the smart, thought-provoking and civil (!) comments here. I wish some of you would come post such gems on my own site!
As Thera points out, there are so many elements of this thread it is difficult to deal with them all. But let me try to respond to some of them.
First of all, I hasten to point out that I certainly do not favor the immiseration of the U.S. worker and consumer! My post was simply pointing out what is already happening, and bound to continue. I absolutely agree with Destor, Purble, Bluebell and others the the American worker has gotten the shaft over the last decade or so. Indeed, this is a central premise of my book. For most Americans, real wages have remained stagnant since the 1970s, and the only reason that HOUSEHOLD incomes have increased is because more of the family members (especially women) are now working. The only real INCREASES in incomes have been among the richest fifth of the population, and especially among the richest 5 percent. (If I could figure out how, I could post here a copy of Figure 2.1 from my book on "Average Household Incomes of Rich and Poor, 1967-2006". They are flat fro all groups except the very top ones).
This leads to another point made by SleepinJeezus, Zeno, Tiggers, Dorn and others that what this country needs is wealth redistribution. I also agree totally with that. Compared to the other rich countries in the world (i.e. the 30 or so OECD countries), the U.S. has about the most unequal distribution of wealth and incomes, and the highest rates of poverty. In my book, I point to the multiple dimensions of inequality in the U.S. as a principle factor in U.S. domestic and international decline. It damages our education system, our health care system, our political system, and our image abroad.
Eds and others point to the need for more investment in education, technology, infrastructure, etc. to help rebuild the U.S. I also agree with that. But we should not delude ourselves into thinking that the U.S. educational system is the best in the world, as you so often here politicians saying. We may have some of the best universities in the world. But on average, and by almost every comparative measure, the U.S. educational system is pretty dismal, and U.S. students at all levels fare poorly in comparisons with, and in competition with, those in other countries.
So I agree with just about all of you that consumption is not the CAUSE of all of our problems, and that there are many solutions besides simply cutting back on our spending. My argument is that this cutback is inevitable, given the hole we have dug ourselves into. And while we need wealth distribution and much more spending on health care, education, infrastructure, innovation, etc., this is going to be very tough in a situation where the government is bankrupt and the economy is in steep decline.
December 4, 2008 11:10 AM | Reply | Permalink
David, Thanks to you for posting the stimulus for this discussion. I think you mischaracterize my contributions to the thread, but no big deal.
I would comment on the wordplay in "wealth redistribution". It's one thing to take from the rich and give to the poor and middle class. It's another thing to note with sorta scientific objectivity that the distribution of economic power is whacked. The odd thing here is that standards of living in this country aren't terrible even if the super-rich as a class do have the mode of the distribution nailed down pretty well.
I think that attempts to tap that "super-rich" wealth will tend to create capital flight, wealth and even individuals leaving the USA. Is it true that Bush bought a ranch in South America?
December 4, 2008 4:09 PM | Reply | Permalink