Upscale McDonald's?
Sounds oxymoronic, but, in Europe, that's what's happening. And, as the pictures show, the design is actually modern and funky. For anyone who's been, you know it's hard to stumble through Europe without seeing the Golden Arches. Business is good:
In the first half of this year, combined sales at Europes 6,400 restaurants rose 15 percent, to $4.1 billion, compared with a 6 percent increase in the United States, where McDonalds has 13,800 restaurants and sales totaled $3.9 billion...The chain now serves over 10 million customers a day in Europe, which contributes 36 percent to the companys operating income, making it the most profitable region, after the United States.
Still, it is McDonald's, and it's disappointing, at least for this American, to go to the Spanish Steps, or the Pantheon, and see the all-too-familiar Mickey-D's logo out of the corner of my eye.
I will never understand Americans abroad, eating at American chains. Familiarity, I guess. Isn't the point of travel, though, to become acquainted with the unfamiliar?
Then again, there are plenty of people who come to New York City and eat at Sbarro's. So what do I know...
(PS, you want pizza, you go to Joe's.)




