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   <title>biryanifan&apos;s Blog</title>
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   <id>tag:www.talkingpointsmemo.com,2008:/talk/blogs/biryanifan//3550</id>
   <updated>2008-08-26T23:31:27Z</updated>
   
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<entry>
   <title>&quot;Celeb&quot; Ad Working -- But Not How You (Or Focus Groups) Think
</title>
   <link rel="alternate" type="text/html" href="http://www.talkingpointsmemo.com/talk/2008/08/celeb-ad-working-but-not-how-y.php" />
   <id>tag:tpmcafe.talkingpointsmemo.com,2008:/talk//17.210585</id>
   
   <published>2008-08-26T23:31:27Z</published>
   <updated>2008-08-26T23:31:27Z</updated>
   
   <summary>It&apos;s not about us. Or about swing state viewers. It&apos;s not even about viewers, period. That&apos;s a decoy, and an extremely effective one.The entire &quot;celebrity&quot; campaign is, frankly, a guilt-trip aimed at media talking heads—to give them second thoughts every...</summary>
   <author>
      <name>biryanifan</name>
      
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      <![CDATA[It's not about us. Or about swing state viewers. It's not even about viewers, period. That's a decoy, and an extremely effective one.<br /><br />The entire "celebrity" campaign is, frankly, a guilt-trip aimed at media talking heads—to give them second thoughts every time they sound even remotely pro-Obama. Any attitude other than critical/"concerned" is proof that one is no longer Professional, that one has joined the Cult and begun worshiping the Celebrity. <br /><br />And we all know Very Serious Reporters would never want to look so easily swayed.<br /><br />The "celebrity" campaign is the "liberal media" meme sharpened to become single-issue. It's a trap for talking heads' personal insecurity, nothing less, nothing more; the only element intended for the voters is the coverage that results.<br /><br />Witness how the MSM coverage has gotten worse for us over the last ten days, even by disgraceful past standards.<br /><br />It's working. And by treating it as something aimed principally at voters, we're missing the point and being played, too.<br />]]>
      
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