It's not about us. Or about swing state viewers. It's not even about viewers, period. That's a decoy, and an extremely effective one.

The entire "celebrity" campaign is, frankly, a guilt-trip aimed at media talking heads—to give them second thoughts every time they sound even remotely pro-Obama. Any attitude other than critical/"concerned" is proof that one is no longer Professional, that one has joined the Cult and begun worshiping the Celebrity.

And we all know Very Serious Reporters would never want to look so easily swayed.

The "celebrity" campaign is the "liberal media" meme sharpened to become single-issue. It's a trap for talking heads' personal insecurity, nothing less, nothing more; the only element intended for the voters is the coverage that results.

Witness how the MSM coverage has gotten worse for us over the last ten days, even by disgraceful past standards.

It's working. And by treating it as something aimed principally at voters, we're missing the point and being played, too.