As a die hard, then come back from the dead till they blow your head
off, supporter of John Edwards it's taken me a couple of days to get my
ahead around the fact that his campaign is over. I've worked,
contributed, and thought about this campaign more than any other.
The campaign, of course, made mistakes. All campaigns do. I
mention them now, in part, because I resisted mentioning them during
the campaign, since harping on minor campaigning problems is usually
deflating and counter-productive. Unfortunately, given the celebrity
and talents of his two chief opponents, the Edwards campaign probably
couldn't afford to make any mistakes. This is especially true in the
national pre-primary momentum game.
As Marc Ambinder famously wrote the press wanted to write Edwards
out of the picture. National media exposure in the pre-game phase helps
expand the donor base, sign on activists, and endorsers like labor and
political groups. So the press pre-disposition to write out Edwards
and his the campaign's own trivial mistakes prevented the campaign
from building the infrastructure it should have going into the
primaries.
Chief among the mistakes, and most trivial, was 'the haircut.' I
never heard a regular voter mention the 'house' or his work at a hedge
fund, but they did mention the haircut. And why wouldn't they? That
simple billing error at the end of the first quarter dominated coverage
of the Edwards campaign for the next three months, robbing the campaign
of any momentum over the summer while Clinton rolled on and Obama took
off.
The other 'mistakes' are more miscalculations than anything.
Onecorps, Edwards's volunteer organization, never quite took off. John
started the organization off with an immediate charge to enlist in
charitable volunteer work. The problem for most of the chapters was
that there hadn't been enough, or really, any, community building at
the time. No one knew each other, and no natural leadership had yet
emerged. Asked to run, before they could stand, many of them stumbled.
If there had been a few months of community building with house
parties, visibility events, selling us all button and bumper stickers,
there may have been more success doing service events later and holding
onto those supporters throughout the campaign.
The public financing decision also probably hurt among activists,
especially those torn between Edwards and Obama. But, the campaign
needed money, and loaning oneself the money has it's own problems. The
quarterly finance reports were always a deflator, it felt like every
time we were about to reach parity with the Obama campaign in other
measures the finance figures would come up and for a week that's all
that would be written about.
But the entire, pre-primary momentum campaign could've been wiped
out if we'd been able to pull off one of the early states. And in
Iowa, everything went right accept for the damn kids. According to my
analysis, nearly a third of Obama's 38% in Iowa came from voters under
30, while only one in ten of Edwards 30% were in that age group. If
you play out the numbers then, with second choice votes Edwards picked
up in the caucus system, Edwards probably won Iowa among people over
thirty.
But, young people, of course, have every right to vote, and their
votes count as much anyone else's. So my point isn't that he 'should'
have won Iowa, or acheived some moral victory. Young people, however,
are among the most voracious consumers of mass media, most likely to be
swayed by image, most likely to want to join a movement and, maybe not
coincidently the achilles heal of the campaign.