An interviewer asks: "Senator Obama, why did you not leave Reverend Wright's church when you heard about these statements. What does it say about your judgment that you affiliated yourself with Reverend Wright even though you knew he had controversial views?"

Reframing the issue: "Well, I would say that it is less an issue of judgment and more an issue of loyalty. If you are doing God's work here on Earth, feeding the hungry, clothing the poor, healing the sick, as I have felt Reverand Wright has been for so many years, then you will have my loyalty and I will do whatever I can to defend your honor regardless of what controversial views you hold in private. But if you go off the reservation and try to publicly promote the ridiculous view that Louis Farrakhan is a great man or the government created AIDs, and then try to turn me into a proxy for your absurd views, then you are no longer serving a higher calling and I will no longer give you my loyalty or defend you. And I hope everyone who works in my campaign takes a lesson from that example."

Why is this a great response? First, it turns an issue(judgment) into a virtue(loyalty). Second, it sets a clear rationale for why Senator Obama acted as he did. Third, it broadens the discussion by making a broader point about how loyalty belongs to those who serve the broader cause(God, or in the latter case, the campaign).

This is how Senator Obama should discuss Reverend Wright every time he comes up.