Today, while getting gas I walked into the "mini store" and saw the display stand for candy and breath mints and GUM! I stood there just staring at the whole "enchilada" when looking deeper into the display, it hit me...What's in a name?

There's vanilla-mist..what is that? sounds more like a air freshener! What about Orbit! Just the name alone wonders what would happen to my mouth once I started to chew and chew! Does my mouth feel like it just went out to space and is now refreshed?

Just the names alone boggle my mind, and some come in fancy holders that flip open as if there the NEW cigarettes! Some whiten, kill terrible bad breath, and even do all three in one little stick of gum!

So, whats in a name...and who are these people who think that we are sucked into the gum-killing bad breath-whitening my teeth-fresh as if you justed went around the world anyways? The marketing tools they use are the same tools they use on selling toys, candy to kids; but, they just moved up to the big kids market.

So, next time your at the store, market or mini mart; look at the fancy gum and wonder what are they really trying to sell me!