Everyone reading this already knows that the John McCain ad attacking Obama for supporting comprehensive sex education is complete and utter bullshit. But as we all know, the fact that it is utter bullshit has unfortunately little relevance to whether it will be successful. Moreover, we all know that Obama's defensive response to this will accomplish almost nothing, since in this election, it's always the attack that gets attention, while the defense gets ignored. Obama can't just play defense on this. He has to counter-attack. And the counter-attack has to be as sensational and attention-grabbing as the initial assault.

Here's the statement:

"John McCain has recently tried to make my support of sex education for kindergardeners an election issue. This is not an important or relevant issue in this election in any way, but since McCain brought it up, let me explain to you exactly what sex education for kindergardeners means. It means teaching children how to avoid sexual predators, and what to do if an adult starts touching them in an inappropriate way. And yes, I believe it is absolutely critical for children to learn this, even before they learn to read. Frankly, it seems to me that the only people who could possibly oppose this form of sex education are either idiots or pedophiles. John McCain is not an idiot. To my knowledge, he is not a pedophile. So I believe John McCain owes the American people an explanation for why he opposes this program. And I think John McCain especially owes the families who have been torn apart because a child lacked the information necessary to contact authorities after being raped or abused an explanation for why he believes children should not have access to this information."

Say it like this and people pay attention and McCain looks like an imbecile.