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Do Yard Signs Mean Anything?

I wonder if anyone has any real information on what the number of yard signs for a candidate means in an election?

I live in one of the most racially divided communities in America, and I'm seeing more and more Obama-Biden signs in yards on the "white" side of town.

Does anyone really know what that means?


Comments (51)

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I've been wondering about this myself. There are almost no signs for the presidential race in this large central Florida city. I only noticed it a few weeks ago when a neighbor put up an Obama sign and I realized it was the first one I've seen. Since them I've seen only one other Obama sign and one bumper sticker. I haven't seen a single McCain sign yet.

At the same time I've seen a couple of dozen signs for local races.

Does it mean anything and if so what? I really have no idea but I lived at this same address 4 years ago and I'm sure there were many more presidential signs and bumper stickers for both Kerry and Bush.

I don't know what it means, but I know that campaign workers hate yard signs. Some snark:

http://www.fivethirtyeight.com/2008/09/breaking-obama-campaign-organizers.html


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I read that the day after I had stopped in to ask my local campaign office for a yard sign. I ended up getting talked in to two days of canvassing.

My feet hurt.

Good for you Ace. I'm gonna reprint Sean Quinn's yard sign post from Five Thirty Eight in full. This guy is a tremendous writer.

BREAKING: Obama Campaign Organizers Trying To Win Election Instead of Get You Yard Signs

In a controversial move sure to upset millions of people, Barack Obama’s campaign has decided to forgo the traditional time-wasting distribution of chum (yard signs, bumper stickers, etc.) to try and win the election.

Settling on what they call a “get voters to register by approaching them on the phone and at the door with an army of volunteers” strategy, Obama’s senior staff has directed state, regional, and local field organizers to use their finite time to make tangible progress toward winning.

It’s an approach that has ruffled some Democratic feathers.

That got me concerned, and I headed out to the Leesburg, Virginia, Obama office to see about getting myself one, thinking that some visibility for the Democratic ticket on my street was more critical than ever. My neighbors sometimes need "permission" to display their Democratic preferences, even though our Republican friends don't seem to wait for anyone's invitation.

Despite Obama’s 100% name recognition, opponents of the “maybe worry about visibility after registration deadlines close” strategy pronounced the situation “dire” on the front page of Daily Kos yesterday.

So dire was the situation that volunteers in the office were taking up collections to have their own signs printed.

Asked about this dire situation in Virginia, Obama campaign manager David Plouffe responded*, “You have got to be $@!#ing kidding me. Is this a joke? I’m busy, I have to go.”

The Obama campaign goal has been to register and track over 300,000 new voters in Virginia, including the direly-situated Leesburg. Though they are on pace to achieve this goal, some Democrats are concerned that people will see more McCain signs and feel dispirited.

Top Obama strategist David Axelrod, when reached for comment Sunday, noted*, “these yard sign questions are making my brain bleed. Please stop.”

Still, concerned Democrats are up in arms.

I need to know what's up with this. I know a lot of people don't think yard signs mean anything at all, but where I live, they're a critical part of the ground game -- like I said, giving less political or less outspoken neighbors the permission they need to open up about their support. (emphasis added)

Obama campaign strategists believe that, with their massive months-long, grinding-it-out-every-day registration plan, that 80 percent of those new registrations would vote for Obama, and that 75% of the newly registered voters will turn out. If 75% of an 80-20 split on 300,000 new registrants turns out, that’s Barack Obama adding 135,000 bonus votes to his total in Virginia alone. Organizers in Obama’s Virginia campaign offices have been sternly instructed to focus on those numbers by spending long, exhausting days recruiting volunteers instead of spending their limited time worrying about whether there are enough yard signs to go around.

Still, some concerned Democrats need to know what the heck these guys are thinking, because “feeling good” is really important.

Concernedly, they stress that seeing a yard sign is one way for neighbors to have conversations with one another about politics. Since most people tend to vote or not vote based on visibility peer pressure**, Dems may be in danger of losing the tender flower swing vote to McCain.

In South Carolina’s crushing Obama primary win, there were a measly 1,000 Obama yard signs in the entire state. But asked whether an “up mood” via yard sign is a “critical part of the ground game in Virginia,” National Field Director Temo Figeroa began laughing until the end of time*.

*Note: Made-up quotes. But not inaccurate, wanna wager?
**Note: Absolutely false

*-*

Listen.

Organizers – the people out there killing themselves to win this election – hate yard signs with the white-hot intensity of a thousand suns.

Barack Obama’s organizers hate them. John McCain’s organizers hate them. It’s because yard signs don’t vote – but they do generate a ridiculous amount of complaining that must be patiently listened to. Until yard signs sprout little legs and go to the polls on Election Day, in a presidential election with universal name recognition they are just a nice little decoration.

They’re little feel good things, making you feel like you’re on the team. There is nothing wrong with that – that’s not the objection. The objection is that there is limited time for organizers to accomplish a wide array of prioritized tasks, and in this election they’ve chosen to prioritize identifying, registering, persuading and getting their voters to the polls. Yard signs cut into the organizer’s sleep time – literally.

A lot of people aren’t going to like hearing this truth, but organizers recognize that the majority of people who walk into offices for yard signs are, for volunteering purposes – and this is a technical term – useless. In the majority, these people are not going to knock, they’re not going to make phone calls. Instead, they are going to throw the organizer’s incredibly precious, sleep-deprived time down a bottomless abyss of irretrievability.

People who plant yard signs are maybe going to make their neighbors aware that they support a particular candidate, and in theory, if they live near voters who cede their opinions to peer pressure, they could theoretically be shading the influence of a vote here or there.

Here’s a little secret: there will always be exceptions, but people who spend a lot of time volunteering in campaign offices tend to get yard signs. Organizers know and love these people dearly, and they take care of them.

Every single person pouring real effort into this campaign knows what I’m writing is true. In every office we stop into, we ask both sides about yard signs. It’s unanimous. In good old purple Colorado, in Montezuma County, the Republican women volunteering at the local office pointed out how their signs read, “Paid for by the Montezuma County Republican Party.” They, too, had to generate their own local signs, and have to deal with unhappy people who stop in to get their prize but go away empty handed.

Yes, of course it would be nice to have more yard signs. If organizers had an infinite amount of time, they would be happy to pester their bosses up the ladder to see when they’re coming in. Then they’d love to chat with you about how someone stole or defaced them, and run a bunch of replacements right out.

But in the very purple, exurban Northern Virginia neighborhoods there is a problem. There’s a walk list sitting in a campaign office not being walked and knocked, and a newly-registered voter who projects as .45 of a vote for Obama is not being registered.

That one was for you, Every Organizer in America. Love ya, you magnificent bastards.

-- Sean Quinn at 3:10 PM

The orders at Obama HQ in my town are, "If someone asks for a yard sign, tell them they are on their way, and get them to volunteer."

I loved reading this!!! Yes, you are so correct!

But nonetheless I think yard signs tell others that a certain candidate has a lot of support. And some people may respond to that - and become supporters too.

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A very good posting, but I wonder why people who wish to express their support with yard signs don't just make up some of their own? It seems to me that a creative, personalized yard sign would impress neighbors much more than one handed out gratis by a campaign staff that has much more important gound work to do registering voters and getting them to the polls on election day. Something about that whole "support the troops" yellow ribbon automobile magnet syndrome fails to impress after almost six-years of "supporting" ... what? Just saying ...

As much as the Geriatric Old Poops like to sneer at "community organizers," I never met too many of the type who minded at all when I spent ten years as a volunteer youth soccer coach baby-sitting their boys two nights a week and most of all day Saturday. "Do it yourself" volunteer community organizing work makes American communities better for everyone who lives in them. The same goes for "do it yourself" volunteer politics. Everyone who wants a political yard sign needs to make one for themselves and at least three others for their neighbors.

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Thank you. Excellent link to info on this subject. Also yard signs are now made of plastic and galvanized steel. A green issue with the issue of waste of and/or recycling resources.

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Take it from someone that has worked local, state and national campaigns for 25 years, Yard Signs DON'T Vote.

As a matter of fact the best way to use yard signs is to deface YOUR OWN SIGNS 2 or 3 days before election day. Just don't deface them so much that people can't tell whose signs they were.

This isn't related to the topic, but for shock value I'd like a T-shirt that reads:

I'm voting for the skinny smart Negro.

You know, just to jar people into thinking.

You're voting for Chris Rock?

Ha!

I'd vote for Chris Rock. ;-)

Hahahaha. Good one!

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I'm on my third Obama sign. The first two were stolen.

I'm seeing way more Obama signs than MCCreepy (MCCain, whatever). Since he chose Caribu Barbie, I've seen 7 bumper sickers and 4 yard signs. There are a lot more Obama signs/stickers. I'm in the middle of the mid west.

Hard to track the political signs when they are obfuscated by the "for sale" signs.

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Nice.

I've counted bumper stickers and yard signs myself; I'm currently just outside St. Louis...one of the nicer suburbs but still pretty liberal. I've seen only 1 McCain yard sign and 3 bumper stickers. I tried counting the Obama ones I found and lost count after a few days, ha.

This was about the same for me this summer too. I worked in Kansas City but lived on the Kansas side (so yeah, really conservative area). I saw very few McCain signs/stickers and many more Obama ones.

The election will still be close, but this is a tell-tale sign that Obama supporters want this thing really badly. McCain supporters just find some excuse to not vote for Obama.

I live in a suburb of St. Louis. If you arn't volunteering you should. Theres a whole lot of work were doing out here!

In many places, Obama signs are incredibly hard to come by because of high demand and production backlogs. So when you see one, it means, "look at me, I was able to get an Obama sign."

Far more Obama signs/stickers here in my corner of MN.

"Look at me. I was able to get an Obama banner!"

http://pinrestore.com/coppermine/displayimage.php?pid=208&fullsize=1

And it's hanging from the second story so you can't get at it without a ladder. Or meeting my dog.

My neighbors have already lost 3 signs.

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Um, thanks for the dead link?

Sorry. I could see it just fine. Prolly cuz I'm the admin...

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Much better! ;-)

Someone pushed my Obama sign down, but I put it back up. Last year I had to show my neighborhood committee the actual law that was passed that stated you have the freedom to display a political sign in my neighborhood. I have a "Wall of Shame" in my kitchen -- I probably should have it immortalized -- about Bush's illegal behavior. I have been adding to it for 8 years, so it is probably a collector's item.

I am getting ready to sell my house; downsizing, and my RE agent says I have to can the political stuff. I am post-poning putting the house on the market because I can't bring myself to take down my wall until Barack wins. If McCain wins, I don't really know what I'll do. I hope Barack will have the balls to object to the theft, but my kitchen wall is not coming down until I know what I am going to do.

By the way, I have one more car than Barack Obama, and it is an MG Midget! (11 fewer than McCain, though -- bummer!)

I would think that in Cville, your political signs would be an added value. I think your real estate agent might be giving advice that's good for most cities, but I'm not sure if it applies here. Of course, I know nothing about real estate, so take that for what it's worth.

I was surprised that we had to pay for our signs. (Alaska)

Do the lower 48 have to pay also? Just curious.

In our small town in Alaska, Obama signs are three times Mccain/Palin. (My friend paid $50 and when people come by for them she just gives them out free. Says she's just doing her part for him. She also got stickers and on every piece of mail, we put them on all the envelopes for whoever, wherever to notice!)

And Billy, I saw a study on the yard sign issue and will try to find it again and give you link. As I remember, yes, it does bode well for the person with the most signs; especially in a highly contested election!

Thanks for post. Interesting topic.

I loved reading this!!! Yes, you are so correct!

But nonetheless I think yard signs tell others that a certain candidate has a lot of support. And some people may respond to that - and become supporters too.

Aunt Sam. my first comment was meant for somewhere else!

But yes. We too have to pay.

But maybe in poor neighborhoods they don"t

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I've seen one McCain yard sign and one Ron Paul sticker plastered on a stop sign in New Jersey.

I worked the polls on Super Tuesday, and this precinct voted for Hillary.

I'm in a racially mixed neighborhood of Oakland, CA, so I'm probably not too representative :-P Basically, my neighborhood is working class blacks and white yuppies, so we're pretty much gonna go around 19-1 for Obama. There was a smattering of Hillary support during the primaries, but even then was overwhelmingly pro-Barack.

In any case, I've been seeing Obama signs (mostly in windows) for over a year.

Signs and bumper stickers are proliferating. Seems like one in 10 cars on the freeway has one. The day after he clinched (and did the "terrorist fist jab" speech) I was making a left into the supermarket, and there were two cars in front of me -- one had a "women for Obama" sticker and the other a "students for Obama." I've just got the regular ol' "Obama" one ;)

I have seen ONE McCain bumper sticker, and zero signs, this whole season.

I've been wondering this also - good topic! I'm in N. Idaho. We've got Ron Paul signs and banners all over (they're slowly getting stolen). I've seen 1 Obama sign and not a single McCain, which really surprises me because a GOP state rep lives next door.

I was going to post and ask if the "sign season" had actually started (the Paul ones have been up for quite some time ... but they know no season).

We DID have a lot of trouble with signs getting stolen around here last election(from both parties).

I thought about putting a sign up but no one in my neighbor hood has ANY signs up. I think it can be a social thing about signs not being put up. I am getting a bumper sticker for my truck. Thinking about my situation, I am not sure that signage will indicate voter turnout. I know my neighbors all vote but I couldn't tell you who they vote for - no signs are out.

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Yard signs are made of plastic and galvanized steel these days. Campaigns want a donation for these costly items of just flat charge for them. Green issue with waste (all that plastic).the steel has to be recycled.

Why put up a sign when you can just tattoo "Obama/Biden" on yourself?

I was just wondering the same thing... as I rode my bike around the greater neighborhood.

There aren't many because Obama doesn't believe in yard signs.

Well screw that, I WANT CHUM/SWAG!!!! GIMME YARD SIGNS!!!

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I live in VA- just a mile or two from Richmond and we have seen ONE McCain sign and several large Obama Change ones. I gave up and ordered my own signs and bumper stickers which I should be getting next week. In 04 there were literally hundreds of Bush signs everywhere you looked. We don't even see McCain bumper stickers on car. I have my Impeach Bush and Impeach Cheney hats in the back car window so all can see.

I can count on two hands the number of McCain bumper stickers I've seen here in Philadelphia/South Jersey. One hand for the number of McCain lawn signs. And yes, I've driven through Northeast Philly a few times in the last few months.

Scientific, if you want stickers for the Philly area (stickers and buttons, not a yard sign, I'm keeping my f-ing yard sign), mail this account with a snail mail address: aj5389@gmail.com.

Thanks, brother - I'm all set. Two on my car already, and no lawn for a sign (ah, apartment living). Waiting for my Obama/Biden car magnet to finally arrive, too. Thanks for the offer.

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Given that the official signs are so hard to come by, I'm surprised I'm not seeing more homemade signs. All you need is a piece of poster board folded in half, a stake of some sort, and a marker or crayon. Or just print one off the internet and glue it on. Put your kids to work, folks!

I just ordered 2 plastic signs to fit onto the back wheel of my bike - to hang from the luggage rack over the back fender. But went to a sign store for them! (nice obama logo and OBAMA)

Plus we have a tarp on the chimney that I have painted with OBAMA. Surprisingly, no neighbor seems to object! some cheered as I spray-painted the tarp.

I think it's a "do it yourself" year!

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In the eastern suburbs of Pittsburgh, I've seen three houses with a total of six McCain signs. (One of the McCain houses - with two yard signs - is literally surrounded by Obama houses.) I've also seen one McCain bumper sticker. Obama paraphernalia (yard signs, bumper stickers, T-shirts, buttons) is just about everywhere.

During lunch today, I did a bumper-sticker tally in my company's parking lot. Final tally was 9-0 Obama.

For fun, I called the Monroeville, PA Obama office (about five minutes from my house) and asked if I could get a yard sign. The response: "They're on back order. Come on in and sign up."

It's worth noting that I live near the Churchill/Forest Hills suburban area, which is definitely upper-middle class to upper-class in most neighborhoods. Same with the Point Breeze/Squirrel Hill neighborhoods of eastern Pittsburgh - loads of $400K homes, not a single McCain sign anywhere.

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To answer the original question in the post:

My unscientific, gut-level take on campaign swag display is that it's indicative of enthusiasm level more than vote totals. Anyone who goes through the trouble of getting campaign stuff is almost certainly a voter. But many voters - especially older and more conservative ones - don't bother doing that. They just show up, pull the red lever, and go home.

That said, Kerry/Edwards stuff did seem to outnumber Bush/Cheney stuff in '04 here, but it wasn't by very much. Kerry won PA by a few points, so maybe it's predictive...here's hoping, anyway. :-)

I just saw my first McCain bumper sticker this last weekend. Also, drove through rural Wisconsin for the first time since the summer. Obama signs everywhere, not one McCain sign.

In 2004, it was Bush/Cheney everywhere. I believe this shows that there is more support for Obama and Democrats this year in these areas. A fair amount of them being former Bush-Cheney people. Second, clearly this shows that anyone who is going to vote for McCain isn't excited about it, and perhaps, even embarrassed. McCain flair is nowhere to be found.

That is the perspective of this Minneapolis voters voyage to his hometown in rural northwest Wisconsin this last weekend.

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I have a yard sign and I also canvas for Obama. I like yard signs so that if I go to an address with McCain signs in their yard I don't have to waste my time and have them be nasty about their being for McCain. It means that you can do more.

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I am too angry about the bail out proposal to do much else right now, but yard signs where I live (the north shore of Chicago along Lake Michigan) are heavily for Obama and our local Dem candidate for the House, Dan Seals. A few Kirk (our current rep - a fool) signs, but many more Obama and Seals. On my drive down Sheridan Road from Highland Park to Evanston I go by multi-million $ houses (I'm in a rental in HP on the 'wrong side of the tracks') and have seen only one mccain sign in the entire trip - about 10 miles. A fundraiser I am involved with on Friday night for the debate, has had 75 sign up, the maximum we can take. We should take in quite a bit for Obama at this event $$$$$$$

I've been traveling the country. If yard signs mean anything, it's going to be President Ron Paul.

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Republicans say they hate government and consider it the source of all evil in this world. Now, because of their malevolent malfeasance and deliberate ruination of our government over the (especially last eight) years, I say we should help them out and see to it that few if any of them ever get anywhere near our government again. Absence can only make the heart grow fonder, after all, and familiarity with Republicans has indeed bred contempt for them among the general population. Translated into a homemade yard sign that means:

OBAMA/BIDEN 2008
No Republicans. No How. No Way. Not Ever Again.

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