The Marlboro Man was one of the most successful advertising campaigns in history. But, as more people became aware of the health risks the image began to suffer. Two of the men who appeared in ads died of lung cancer. One of them (McClaren) had even fought for anti-smoking legislation.

For many the Republican brand is as difficult to let go of as it is for a smoker to let go of their Marlboros.

They increasingly recognize the risks to the health of our economy, climate, and national security.

We have seen the death of a Republican majority in Congress.

There are many Obamacans, but none are more important than Senator Hagel. Phillip Morris successfully suppressed a documentary entitled, "Death In the West", looking at the myth of the Marlboro Man. It eventually aired, but how many more were hurt? The neocons could not silence Hagel and for this I could not be more thankful.

We will see more and more distraction and Rovian tactics from the "Maverick" rather than focusing on the issues. Why? Because McCain is on the wrong side of them with the great majority of the American people. The only reason he has a chance in this election is because a significant number of our citizens fall into one of three categories:

1. uninformed/apathetic
2. misinformed/manipulated
3. addiction/compulsion

The more we can debate the issues the more we can impact the first two groups.

For the third, think about what is most effective at kicking the habit. Try to get them into DeFOXication. Understand that they have built up a tolerance to intolerance. Talk to them about the effects of second-hand smoke on those around them, especially their children.

On a related note, I hope Obama has been able to give up his smoking habit. Either way I'm confident he will leave the Maverick Man behind come November.