James Carville, anoying as he is, did one thing right. He focused Bill Clinton's first campaign on one simple theme "It's  the Economy Stupid." Obama's team also needs to be less reactive and focus on a theme. Their theme should be

It's the USA Stupid

Or more officially "What's good for America". We know what's good for America. Health Care, an economy that doesn't fall deeper and deeper in debt to China, energy independence. And competence and realism generally.

Because if this election is about what is good for America, Obama wins. If the election is about Georgia or Russia or who is the biggest celebrity, or the hottest date, I don't know. But everybody knows Bush has been bad for America, and McCain doesn't give a single thought to what happens within these borders. It just doesn't interest him.

Obama should say, "John McCain wants to make this election about celebrity or name calling and distortions. That's because if this election is about what's good for America, I win. I win because I am focused on fixing the American economy, expanding American jobs and giving Americans health care. John McCain's experience makes a fine member of the Senate Armed forces committee, but to lead America, your focus needs to be on America."

Indeed even all of the foreign policy issues suddenly turn in Obama's favor if they are framed in terms of "What is good for America?" Iraq? Spending billions at home, instead of there is good for America. Having friends instead of enemies abroad? Good for America.

So there you have it. If the Obama campaign starts to drift, they should start thinking

It's the USA Stupid.