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Plenty Of Bias & Inevitably Some Bull: Network Slogans Are A Bunch Of Bull

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I don't watch much TV in the summer.  Tonight I played golf in a league made up mostly of hacks on a public course that charged us twenty dollars for nine holes so as to putt over a bunch of bumps and ballmarks and, depending upon the green, more than a few goose turds.  (The geese begrudgingly walked off and became a sneering gallery in the rough when they saw that we really intended to try to salvage our poorly managed approach shots.)

Still, it was better than watching Campbell Brown on CNN and having to hear the newest slogan, "No bias, no bull."

It's understood that political campaigns adopt catch-phrases to sort of bludgeon the public consciousness with, but when commentators take up the tools of propaganda, the whole enterprise of delivering a genuine program of news and thoughtful analysis begins to sound like more jingo and jive cooked up by the marketing people and the numbers runners in the corporate office, where ratings and advertising are priorities. 

The Fox people rammed that "fair and balanced" business down everyone's throat for so long and apparently had enough success with it that the other bosses, program managers, numbers runners, migratory birds, commentators, pollsters, hacks and hucksters decided to gather together in a big, long committee room in the sky to conjure something suggestive. 

But no bias, no bull? Hard for anyone living in the real world and paying attention to believe, that's all.  The gang at CNN have obviously decided that you, the viewer, are too damn dumb to discern when a slogan's being hurled at you repeatedly so as to manipulate your impression of the program. 

Today at work, about mid-afternoon, I took a walk over to the snack bar.  The person who runs the little area launched into a rather biased assessment of the political scene and expressed some views that were bull.  I then contributed my own bias to the discussion and no doubt held forth with a little bit of bull in my own right.  We parted amicably until the next time.   

In a famous speech in 1963, JFK mentioned that we all breath the same air.  I would add that we all have biases. 

If you have a case, make it, but don't tell me that you don't have biases.  Campbell Brown should chuck the slogan and do her show.  She should do her best to make it interesting.  Even then, though, bias and bull will be part of it because human beings are the participants. 


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