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Can Our Voices Be Heard? How Do We Counter the MSM and the Republican Smear Machine?

Can we make our voices heard over the din of the MSM and the Republican noise/smear machine?

This is a fundamental question I am asking myself - and now, you.

In 2004, we witnessed thousands of people yelling "flip-flop" like five-year-olds, holding signs and berating a thoughtful candidate for president because he seemed able to assess an issue and change position from time to time. Today, we see McCain changing positions faster than a speeding bullet (super flip-flopper?), but those who once yelled "flip-flopper" at John Kerry are silent on the matter - unless Obama seems to shift position, even by a micro-milimeter. Then they are all over it, trying to tear him down because they fear him even more than Kerry.

We watched Kerry get blasted for windsurfing, but apparently it was ok for Cheney to shoot someone in the face.

"Don't you think John Kerry looks a little French?"

Then there were the magnificent Swift Boaters, who defamed a genuine war hero, fueled by Republican money and apparently some long-held vendetta that found the presidential campaign the perfect place to unleash their ire and mean spirits. They were so successful at trashing a war hero that they added a phrase to the English language.

And now McCain has joined forces with some of those same people to trash another war hero - Wesley Clark - while he sits back and rests on his laurels as a... oh yeah, a war hero.

And, as the 527s tag-team with the Republican Party to demean, accuse and smear anyone who gets in their way, the mainstream media forms up in lockstep, just like the Republican Congress did around BushCo, and echoes every sick, dishonest, mangled assertion uttered by these unscrupulous, sorry excuses for human beings. Every juvenile slur, every partially quoted and misinterpreted sound bite, every excuse to undermine the legitimacy of the "elite, liberal, tax 'n' spend, flip-flopping, 'he's black! muslim! unpatriotic!'... ad nauseum" candidate who represents the one real chance we have to bail ourselves out of the tragedy these idiots, extremists and sheeple have gotten us into.

So where's our voice?

We can blog all day long. We can comment among ourselves, preach to the choir, send money (good), argue over our differences (good, only if we don't forget the Big Picture), and be right almost all the time. But can we be heard?

Can we somehow drown out the din of the talking head/sock puppets of the MSM? Can we deliver a message that reaches people still susceptible to the lies, distortions and name-calling? Can we get people to think deeper and move past the labels and the divisions, which seem only to serve those in power - divided we fall - and start on the path of re-United States-ing  this country in common vision and recognition of our mutual equality?

I don't blame the vast majority of people who buy into this crap. They are being manipulated, and as easy as it would be for me to take a morally superior position, I'd be wrong. For decades there has been a concerted propaganda effort dedicated to the dumbing down and oversimplication of our political process so that those who care only for power can manipulate those who care about other issues. Name an issue, and it probably has been politicised by operatives who care nothing for the issue, but only for the overthrow of our government to fit their ideology - an ideology that began at least as far  back as Nixon.

How do we take our country back? I don't believe it's by being as juvenile and sick as our opponents, but how, then? We of the netroots have great voices, great wisdom and understanding, and we can fuel a revolution in our world, but we have not yet found a way to reach past our own insularity and into the mainstream of opinion where people don't check the internet every day, become blog junkies or get any news but the distortions they get from the MSM. There are a lot of those people. I think - hope - that there are a lot of us, too.

How do we invade the MSM? Or can we make it irrelevant?


How can we invalidate the message of fear and division?

I hope someone has the answer.


Comments (45)

Yes, your voice can be heard - more effectively than through media influence, though that should not be ignored.

The best way to win votes for Obama is to talk to people face to face. Even strangers as this study shows. http://tinyurl.com/56lqzm

Google for Alan S. Gerber and Donald P. Green and find a host of articles about effective voter persuasion and GOTV.

Sure, complain about biased media coverage and meet with the editorial board with evidence of bias, etc., but seriously, if the media were nearly so powerful as they think they are Bill Clinton would not have served out his term and people would still love the war in Iraq.

Thanks. I'm in Oregon, too. I always enjoy seeing your handle.

You make very good points, and certainly there is truth to what you say. However, I still believe that the MSM is destroying our values and insulting our intelligence on a daily basis, and too many people - those who watch uncritically - are being affected.

Is there some more mass media means to combat the MSM?

We can do what Ron Popiel, Kevin Trudeau, Byron Allen, and Tony Little have done for years. Buy air time air informercials and sell tapes with the truth.

Media Activism 101

1: Know your key message and be able to include it in every response and every opportunity. Sure, you might get lampooned by Jon Steward, but even in the lampoon your message is repeated 20 times.

2: Speak in terms of values and beliefs, not with facts and figures. If people are not moved by your values argument, they will not believe your facts and figures anyway.

3: Project a unified worldview. Believe it or not, the Right has condense every issue to 3 main ideas: a)the rugged individual, bootstraps, go it alone American; b) government interferes with people, not a solution, gets in the way, limited role; c) the market is the solution for all problems. Doesn't matter whether it's education, health care or the environment, they can trot those 3 ideas out and they do, constantly reinforcing a unified worldview. We don't do that! We could project a unified worldview that a) we are all in this together, that we are a community with a shared responsibility to help each other thrive; b) government is best suited to address social problems when people have the power to hold it accountable; and....the problem is that we have not defined a good counter-worldview that we all agree on.

4: Write letters, call in complaints. One time years ago I called the editor of the Oregonian and after he said "Why should I care what your think?" and I countered because you don't want to look unethical, he looked into my complaint and even wrote an perfect editorial addressing my complaint. Track objective info about your local media and then meet with them to discuss your concerns - with stats on #'s of stories, etc.

5: Read Talking the Walk by Makani Themba-Nixon

6. Go to Grassroots Policy Project and download and read everything. Toss Don't Think of an Elephant in the trash.


Excellent. Thanks for that response.

For # 3 I'd like to add that our country consists of the people in it and the land we occupy. Dem's are most concerned with the care of both. This is more patriotic than the GOP view of care for your own, make as much money and who cares if it is at the expense of our most precious resources. Progressive is patriotic.

Good advice on a slow day, but the method is too slow to reach millions quickly and doesn't spank the media as it should.

Is the goal spanking the media or winning? Talking to your friends, neighbors and everyone you can will do more to help Obama win than putting Chris Matthews over your knee.

If I had the money, I'd buy out Rupert Murdock and the other right-wing owners of what currently is called the "news" media in our country, but of course that is never going to be the case. So how can we fix this broken system?

Getting Obama elected is probably the best thing we can do, but I hope it's not the only thing. I would like to see that our voices be heard loud and clear, and that we refute the inanity and disinformation campaigns that now are being foisted upon us (always wanted to use the word "foisted").

The fourth estate is one of the most important elements of our democratic system and the safeguard of our freedom. It's broken, and so we are that much less safe. We need to challenge it, and to challenge the smear tactics that have taken over our political debate.

We need to teach the media what's right and wrong about their coverage. Otherwise the bad behavior continues unabated and perhaps accelerated. Not including them in your friends and family loop means we're going to have to individually reach every voter many, many, MANY times.

Oregon Activist actually took the words right off my keyboard. Join the persuasion army. If you want to change America it's gonna take some knocking on some doors and some kissing of some babies. "The Revolution will not be Televised!"

Heres a quote from An American President

"We have serious problems to solve, and we need serious people to solve them. And whatever your particular problem is, I promise you Bob Rumson is not the least bit interested in solving it. He is interested in two things, and two things only: making you afraid of it, and telling you who's to blame for it. That, ladies and gentlemen, is how you win elections. You gather a group of middle age, middle class, middle income voters who remember with longing an easier time, and you talk to them about family, and American values and character, and you wave an old photo of [Obama in Muslim Garb]"

http://www.youtube.com/watch?v=44R5BapEdYY

Agreed. And yet, people are debt slaves. Some are lazy. Many should, but won't do the job of being an activist.

Meanwhile, those of us in the blogosphere continue to preach to each other. How can we get a coherent message out, in addition to door-to-door advocacy and one-on-one messaging? I'm not ignorant of the reality of, or power of what you're saying, of what Oregon Activist is saying, but I'm just asking - can we do something more than we are doing with our collective enthusiasm and ability to discuss and understand the fundamental issues that face our world today? I know we are having an effect on the political world - a big one. But we are still not equal to the MSM, which has become a propaganda machine for all that we are trying to change.

There IS a way to win against the MSM. Remember Dan Rather's story on the fake Bush documents? You don't have to get anyone fired to put a torch under an editor's ass. See my post, next after raider99's. And raider, thanks for bringing up a good point. I was working on my post when I saw yours.

Cool. I commented and recc'd. The more ideas we can generate to combat the lies, distortions and damaging spin, the better. I'm still really pissed - I mean incensed - at the way Wesley Clark was treated. People write him off so easily, yet he's a hundred times more credible than McCain. It's that sort of thing... Why haven't we, the netroots, gone crazy in defense of Clark? Why don't we have an anti-smear voice that's louder than theirs?

Quick answer: Because we're talking amongst ourselves instead of calling or writing or emailing the editors at the MSM.

In other words, Netroots is a passive medium. We need to remember older ways of communicating that speak directly to the people responsible.

For offenses committed by the Associated Press, Eric Kramer, a 10-year veteran of the AP, recommends contacting one of the AP board members he lists in his post at:

http://tpmcafe.talkingpointsmemo.com/talk/2008/07/horrified-by-ap-bias.php

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Thank you for this diary--you took the thoughts out of my brain. The MSM is presuming to speak for the netroots now that they've figured out we exist, and we're just another piece of the narrative, another potential weapon to use against our candidate. I'm tearing out my hair thinking...how do we STOP this?

I also take the same position you do; I don't blame the people who've been manipulated by the media. I used to be one of them. I don't hate Republicans. Most of them have been duped.

Seriously, this has been my own little issue of personal obsession...media narratives, and how to "game" them, how to predict them, get out in front of them, neutralize them, whatever it takes to get back to the issues, because when people vote on the issues, progressives win big time.

It's looking like we'll see a repeat of '04, or at least a trial run to see if it sticks: not only is Obama a flip-flopper, he's a party-liner! Number One Wishy Washy Liberal!

What to do, what to do...I was thinking about a mass petition that would force the networks to run a story like "Netroots reaffirms support for Obama" but that might just keep a dead story living and kind of smelling funny.

I hope Obama was serious about "bringing a gun to the fight", and I don't mean in terms of shooting the Republicans so much as calling out their tactics by name. It's been effective in the past, and it will get coverage. "This is what the opposition is going to do. Here is why it's stupid and wrong. Only, I'm Barack Obama and I will say this will elegance and charm."

I'm also hoping that no one is paying attention right now and the buzz moves on to Veepstakes (urg, "veepstakes", see how they eat your brain?)

MSM coverage is downright scandalous and legitimately make me sick to my stomach.

The net roots have to quit sulking about the FISA support and rally behind Obama because Obama is taking his lumps right now, and without a vigorous defense here and now it's going to stick, and once the GOP gets something to stick they'll run with it and there will be no turning back.

If you want to elect McCain to teach Obama a lesson, well then you deserve the Government you are going to get.

I have a feeling that phone calls and email campaigns fall on deaf ears because it's chalked up as "those crazy lefty bloggers" and ignored. I think it might be better to let silence be deafening - stop watching, stop buying the newspapers, stop complaining as your complaints fall on deaf ears. I fancy the MSM like Politico, as long as somebody is complaining it means they are reading/watching/listening.

I don't watch any of it, but it's good that some of us do, or we wouldn't know what the hell they are saying. What we need is some way to disrupt the misinformation machine, but we can't do that if nobody on our side of the issue is paying attention. Otherwise, I agree. We do need to support Obama, but rationally and effectively - see Oregon Activist's 101 primer above.

(I posted something like this on Ripper's Reuter's thread, but wanted to bring it up here, too. We were talking about the idea of organized, constant phone banking to hold the MSM responsible and disrupt their flow of lies, etc.)

If the individual approach to holding the MSM accountable works better than organized protest, perhaps we need one central clearing house of the stuff that happens on the MSM, with video and quotes plus names and numbers so that individuals can have the information they need and make the relevant calls. It's like setting up a phone banking effort, but the results will be from individuals, in their own words and from their own phone numbers.

If you can't beat them, replace them.

raider,

how about a separate post for this idea? Maybe a new web site for this. If you build it, they will come.

I will work on something along those lines. Thanks for the suggestion.

I recall back when Nightline was reading a list of those who had been killed in action when the war first started, I think that there were some local networks that were refusing to air it. There was a coordinated initiative against the network to pressure them to air the segment. In addition to contacting these local networks, we told them that we would be contacting their advertisers to let them know what we thought about their decision. This got their attention and I believe that it ended up reversing the decision about airing the segment.

My point here is that, while they may not care about what a few viewers think, they will care if their advertisers start getting hassled about what they are broadcasting.

And if you can't replace them buy them.

And if you can't replace them or buy them....

Use the powers of the Federal government's ownership of the "airwaves" and regulate them.

And if you can't replace, buy, or regulate them..

Consider litigation under the theory the viewers represent a class and that the product (news) has an implied warrant of truthfulness and impartiality.

Consider the "defamation by Photoshop" opening Fox News gave to the NYT. The latter did not pursue it, but could have.

It would be interesting to see how such a class action would resolve itself.

Not the least in being a news item itself and thus calling the public's attention to the problem.

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The dems are poor communicators. When the pols get on the MSM they need more discipline; consistency and a strong clear message.

I think Obama needs to dispatch a well-trained fleet of surrogates to take on the MSM.


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"Can we somehow drown out the din of the talking head/sock puppets of the MSM? Can we deliver a message that reaches people still susceptible to the lies, distortions and name-calling?"

I think the best way to drown them out would be to expose them for the sellouts that they are. The lines of debate are usually so artificially predetermined and limited there are rarely any worthwhile thoughts or discussions anymore.

I'd like to see an investigative journalist dig deep into media and talking head relationships and boil it all down in a comprehensive article. I'd also want to know about CEO-board relationships and corporate interests. I'd like to see analysis about which people usually have the last word on editorial decisions and why. How about identifying the leaders most of the talking heads parrot and where they get their cues? A journalist could also assess the relationship between any financial interests and news and discussion content. A concise summary of how all this fits together might catch on and produce a credibility blow that awakens too trusting Americans. I don't think people would stop watching, but at least nobody would take them as seriously.

For a little on media methods, and who influences the talking heads and others, see this informative interview with Murdoch:

http://www.grist.org/news/maindish/2007/05/16/murdoch/

The inteview is about Murdoch's commendable decision to make News Corp a carbon neutral company. Murdoch talks about his change of heart on global warming once his son convinced him it was real and he realized going green in his content and his corporation would be profitable. He essentially says that once HE decided global warming was real (and profitable), he decided to allow his network to clue the public in and give global warming more space and credibility in the news and other shows.

The interviewer asked brilliant questions, so through his answers, one can catch a little glimpse into the systematic way Murdoch coordinates content across many shows, and the news. One can see how easy it is for media to manipulate public perception of issues like global warming.

Here is an exerpt from the intro:

"...Messages about climate change will be woven throughout News Corp.'s entertainment content, he said, from movies to books to TV sitcoms, and the issue will have an increasing presence in the company's news coverage, be it in the New York Post or on Hannity & Colmes. Yes, as Murdoch told Grist in an exclusive interview on his climate plan, even Fox News' right-wing firebrand Sean Hannity can be expected to come around on the issue..."
Murdoch interview responses that caught my attention:

Can you give some examples of how you'll infuse this issue into your programming?

answer Oh, the opportunities are endless. We own SPEED [a cable channel focused on cars and motor sports], for example -- that's got 60 or 70 million homes it goes into. We can get a lot of green programming in there. We're going to encourage this effort among the writers on all of our entertainment programming, whether it's sitcoms or movies or reality shows. Then there's the online arena, where we have MySpace, where we've already launched a channel dedicated to climate change. MySpace has got 175 million profiles on it, and that represents huge reach among the grassroots.

question Do you worry that it will seem awkward to wedge the climate issue into your programming?

answer No, we've got to make sure it doesn't happen that way. There's got to be a certain degree of gradualism -- it has to feel natural, it has to make sense. Can a hero drive a hybrid car? Sometimes yes, sometimes no. But what about a biodiesel SUV?

But do you see Fox News and your newspaper outlets covering the climate issue differently as a result of this program?

answer Well, certainly giving it more attention. There will be more articles, more references, but the same broad range of opinions.

Some of the commentators on Fox News have expressed skeptical views about climate science -- take Sean Hannity, for instance, or Bill O'Reilly. Have you heard any reaction from them to this program, or any backlash within News Corp.?

answer I haven't discussed it with them yet. And, no, I haven't heard any talk about it. Probably Sean's first reaction will be that this is some liberal cause or something, you know? But he's a very reasonable, very intelligent man. He'll see, he'll understand it. As will Bill -- he just likes to get debate going between people. And that has its benefits -- someone says "No there isn't," someone says "Yes there is," and they have it out for

Now if we could also do something about the propaganda at highly politicized churches! Or maybe just encourage people who want knowledge to turn to transparent, non-partisan, non-religious, non-profit organizations with expertise relevant to the issue at hand.

While a good investigative journalism effort that appeared in a credible magazine would be helpful, one-time events such as great journalistic work, movies that reveal the truth (such as Fahrenheit 911, Sicko, An Inconvenient Truth - even Wall-E) only affect us for moments. They may inform us, inspire us and impel us toward some action, but the effect is not general or sustained. They don't provide us (usually) with a structure from which to speak out and act.

The blogosphere is a remarkable development and has already had considerable effect on the discourse in this country, but it is not enough because it mostly speaks to its own faithful, and there are so many others we need to reach.

I think this post, and my goal, is to find a way for our progressive voices to be heard, not just once, but constantly. I hope to see us find ways to keep the pressure on the liars and those who distort truth, use ugly tactics and are destroying our country.

I deeply believe that the current power structure is intent on impoverishing most of the citizens of this country, destroying our education system, and turning us into serfs whose purpose is to serve the masters. By spreading ignorance and division and by using tactics that come right out of Machiavelli and Orwell, they keep a great many people in ignorance, intolerance and fear. And they squash, vilify, beat down, drown out or ridicule the voices of those who see through their lies and try to call them out. They destroy the candidates who represent progress and sanity and humanitarian values.

Our voices - the so-called progressives - need to become stronger than those of the true elitists - the ones who seek power and dominance over others and who, as far as I can tell, have no respect for democracy or equality or any of the values our country has struggled to represent. If you doubt what I'm saying, look at what they've accomplished in the past 7+ years. It wasn't bad luck or incompetence.

So, if we hope for a real future, we have to find our voices and be louder, clearer and more believable in telling the truth than they are in telling their lies.

Remember, in any totalitarian regime, intellectuals and artists are among the first to be "purged." Why? Because they can think for themselves and can lead others to think and to question authority, as well. I hate to be all "us and them" about it, but that's what I'm experiencing, and I'm damned sick and tired of it.

Sadly, I don't know what to do on a large scale, other than to appeal to the very smart and very committed people I see here and hopefully spread some intention, some vision, and some path to action.

Based on Ripper's suggestion, I will work out some ideas for a citizen's media action campaign - unless someone knows of something like it that is already active. That's a start.

What else can we do?

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Here's what I do. It's not much, but it's something.

1. I don't read (click on) articles that are obvious right wing smear, even if they have a provocative title. Every page request is logged and it brings publicity and money the author and the publisher, so I make sure that I give them those things only for neutral and progressive articles (and I click somewhat more on progressive articles, even if I don't have the time to actually read them).

2. If I do read a smear article, or if a neutral article has a lot of smear comments below, I take some time and write a comment explaining why what they wrote doesn't hold water. Most conservative talking points are really easy to rebute in a nice and easily understandable way, but it needs to be done again and again and again. It feels a lot like banging your head against the wall, but all that stupidity keeps me motivated :)

3. I'd like to stop wasting my time on progressive echo chambers like TPM and rather post on sites where some difference can be made ;)

"3. I'd like to stop wasting my time on progressive echo chambers like TPM and rather post on sites where some difference can be made"

Can you suggest some?

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I'm not sure where difference *can* be made, but I'm always shocked at realclearpolitics.com, a site which I'd say is somewhat conservative, but not too much - they link also to progressive articles; the articles of their own authors are somewhere between neutral and conservative; but the commenters are hugely hard-core conservatives, most of them. So I'm guessing this would be a good place to start. But you have to be quick to comment on an article, so that your comment appears on top and not burried below a ton of anti-Obama smear.

I think you miss one important aspect of what we are doing here. Facts are that a couple thousand bloggers doesn't drive enough revenue for TPM to keep the doors open.

Which means they are getting perhaps hundreds of thousands of people in addition to us who are coming to this site. A huge legion of lurkers that read the stories and see our comments and add that to the mix of their decision making process.

I think we have already seen the power of the counter narrative on-line to drive the propaganda narrative on TV. The fact that Barack was nominated seems to indicate that a lot of people are looking for different sources of information than the corporate media.

So, we may not see them or hear them but I am pretty certain they are watching. They are probably both liberal and conservative. Some are probably republicans trying to make sense of the destruction they enabled and trying to see if we here on the left are willing to not blame the victims for being victimized.

I am gratified to see that most of us on TPM understand the difference between republican voters and neocon politicians and pundits. We also try to add context to the conversation once the Raging Left gets going like the last few weeks.

I think we are already seeing the transition whose absence you are lamenting. It's just not the sort of thing that happens overnight.

PS: I agree with the rest of the comments, though, about talking to other people. I also think Obama needs to send Joe Sestak and Wes Clark out on the talk show circuit rather than Senator Jack Reed. Lieberman wiped the floor with that guy.

Jason, there is no doubt that the ratio of lurkers to participants on the web is a factor to consider, and could be easily as large as what you state. However, comparing those numbers with the viewer statistics (which I do not have) of the various MSM perpetrators and factoring in the specific demographics that are being reached in the one versus the other, we certainly can't rest on our laurels as truthtellers and prophets.

When the Usurper is gaining approval in the low 20s and the vast majority of the U.S. thinks we're on the wrong track, we still have McCain being competitive. I'm sure there are a lot of reasons for that, but outright distortion, lies and smears coming from the MSM are part of it, and to my mind, this election should not be competitive at all.

Now, of course we all know that it's in the MSM's interests to keep this competitive to drive up ratings, but there are other factors at work, such as the fact that they have a very cozy relationship with the current regime, but under a Democratic president and Congress, they may suspect (and rightly I hope) that not only will the cozy relationship be over, but there could be some readjustments to our policies regarding the media.

So, while I totally agree that the progressives have used the internet extremely well to counterbalance some of what is coming out of the MSM and right wing attack units, I'm still going to consider that an active approach by a large number of people over a sustained period with a focused plan would possibly call these people out on their lies, especially if we can reach the advertisers, as has been suggested, and the management.

I base my numbers on the fact that they are able to make a living doing this, not on any hard data. Seems like a common sense assumption based on web-based advertising revenue models that a vast audience of lurkers may be using the internet for alternative news and views.

I totally agree that we are but a drop in the bucket compared to the decades of brainwashing in the corporate media. I think what we are seeing is the beginning of that transformation on-line and will continue to see that momentum as the years go on.

It took massive malfeasance on the part of the corporate media to drive most of us on-line for ours information, I anticipate that trend to continue. Once they start losing viewers then the bottom-line will dictate they change their methods.

Until we raise the bar as a society, the media certainly won't raise it for us.

I think we're very much in agreement and looking at the same issue from different, but compatible points of view.

As is often the case around here. :O)

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I think I have an option to consider. I live in a community that has voted Democrat for as long as I can remember. Yet we now only have one newspaper that is right wing leaning. Our only talk radio is Rush Limbaugh. There is maybe 2 million living in this metropolis but our voices are not being heard.

This is my idea: The scumbags who started the Obama smears that he is unpatrotic, a muslim, and more reached a great many in our society.

I suggest a number of prominent bloggers from various sites have a meeting and create a one page attack on the MSM on how they are on a concerted effort to dumb down Americans and that the 4th estate has been taken over by one ideological group. That contrary to what they are saying the media is not left leaning.

This one page document with an ALERT, WARNING AMERICANS ARE BEING BRAINWASHED, that gets created is then shared with all the readers at their sites. Each of the readers can then copy this into an email and start sending it out to everyone in their address book and asking each to pass it along.

This would really shake up the media as the email goes viral. This would be a full on frontal attack against the media. It would be important to identify what there response would be and address it in the email upfront so they would not be able to discredit it as left wing nonsense.

It should also tell those reading this email to share this information with anyone they know who does not yet have a computer with internet connections to reach those who only watch the MSM to get news and information.

The email could be printed and passed out at coffe shops and on street corners to spread it even farther.

An interesting idea, Jester, and I would like to see it, but it is much like the journalism suggestion above. It still doesn't create an ongoing presence of people holding them accountable and showing our voices.

I'm for it, but I'm still intrigued by the idea of a clearinghouse for MSM grievances, coupled with the resources to make response to management and advertisers immediate and widespread - something that is able to respond with our voices as quickly as we do on our many blogs.

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I was thinking about an immediate way of discounting the media to give the opportunity for Obama to get elected. I do not feel media management nor their advertisers care much about what "the people" think about their so called news. Media Matters is trying to call the media out for their madness and lies but they have made very little impact.

I wish the resources were available to buy and operate a cable channel to present real investigative journalism, exposing lies and distortions on other channels, and having it be about reengaging citizens in civics using a historical perspective.

Alas, there seems to be no multi-billionaire willing to start up such a channel or it would already have happened.

I am severly concerned about the media in this country, the answer will not come soon enough to affect this election, so that is why I suggested the viral email as a stopgap measure in the mean time.

UPDATE: I have been talking about something involving our continued presence in debunking and countering the lies and smears. I had forgotten about Media Matters, and was reminded of that organization. Now, they don't do everything exactly the way I would do it. In fact, I just spoke with one of their people about some ideas I had for making it easier to take action based on the most recent issues - a sort of instant-action today page - and they listened, at least politely.

But the point is, I'm not going to reinvent the wheel. But if we support Media Matters, and perhaps find ways to improve their impact, perhaps we can find a way to expand our voices to a larger audience, first by dealing with the MSM, and later, one hopes, by reaching more people outside the internet community.

Another way is for us to go to work for companies in the MSM and infiltrate them. Okay. Maybe not so easy, but the neocons essentially did that. It took time, but it was, unfortunately, effective. We can start now. Progressive operatives inside the MSM halls of corruption.

I've been thinking about Media Matters, too. Also Free Press (http://www.freepress.net/) which hosts the National Conference on Media Reform each year. I was wondering if they might be have someone post a blog for us suggesting effective ways that the netroots can respond (individually and collectively) when we see bias in the MSM.

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