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David Brooks, master projectionist

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David Brooks' columns in the New York Times are a useful barometer of the Republican machine's worries. Brooks, author of several books on cultural criticism, is a master at projecting his and his allies' fears, whether consciously or not, and building attacks (not to say smears) on shadowy mirrors of what he would do, and what he is thus most afraid of.

His column today on Barack Obama is provides a fine example of Republican fears and perceptions, projected onto Obama. ( http://www.nytimes.com/2008/06/20/opinion/20brooks.html?hp) )

Up to now, Brooks has been fairly careful to use measured, even positive language in describing Obama -- perhaps because he and the machine feared Senator Clinton, the enemy they recognized, more than the freshman senator from Illinois. But now that Obama is the Democratic party's candidate, Brook's restraint is gone. Instead, he lashes out at "Fast Eddy" Obama, characterizing him as a sanctimonious shell hiding a deceptive, oddly Republican-like politician.

Remember, Brooks is afraid of what he knows, so he projects the qualities he knows Republican candidates possess onto Obama. The column is thus unintentionally hilarious, since it utterly misses why Democratic voters ultimately settled on Obama.

It's worth noting that the evidence for a 'Fast Eddy' Obama is pretty thin gruel. Brooks naturally tries to build on existing memes, so 'present votes,' pastors, and now of course public finance are his leading points. As a state legislator, Senator Obama sometimes voted 'present' rather than aye or nay. Wow! Those hardball Chicago types! Today voting 'present', tomorrow the cement overshoes?

And, according to Brooks, Obama showed his duplicity by first expressing respect for, then rejecting his former pastor, J. Wright. Ignoring Wright's own behavior in the interval between Obama's steps, Brooks somehow sees Obama's trajectory as deep proof of duplicity. Wow....a former associate not only lashed out with fairly radical statements, he did it while pushing himself into the limelight and openly attacking Obama -- and Obama changed his mind. Go to the mattresses, boys!

In short, Brooks projects the Republican view of voters onto Obama's situation, as manipulable ideological robots whose buttons politicians are supposed to push. Brooks writes: "This guy is the whole Chicago package: an idealistic, lakefront liberal
fronting a sharp-elbowed machine operator. He’s the only politician of
our lifetime who is underestimated because he’s too intelligent. He
speaks so calmly and polysyllabically that people fail to appreciate
the Machiavellian ambition inside."

People inclined to vote Democratic, Brooks assumes, want bumbling idealists like the ones he mentions, Adlai Stevenson and Jimmy Carter.

The humor peaks at this moment. Without speaking for all voters, I'd say that those I know appreciate Obama not because he is some 'shining star for all to see', but exactly because he is ambitious, smart, tough....AND arguing for the kind of politics and government we favor. Already with Bill Clinton, Democrats learned that warm and fuzzy ideas only go anywhere when carried by smart ambitious politicians -- but Republicans like Brooks, it seems, either haven't noticed, or are pining for the days of 1970s liberals.  Thus, in attempting to smear Obama -- and his column is visibly intended to start the meme of duplicity -- Brooks in fact identifies several of Obama's greatest strengths from a Democratic perspective -- among them, the ability to inspire voters and to choose smart political tactics. We want a politician who recognizes the rules of politics that Machiavelli first recognized -- just as Machiavelli did, who dreamed of a united and renewed Italy led by a politician who knew how to obtain and to sustain political influence.

Like most Democratic voters today, I don't want a saint for president, I want a politician who can win -- but not at all costs, and who knows that the goal of politics is not just winning and rewarding one's patrons, but actually leading. 

Poor Brooks, being a Republican, simply assumes that being a winning politican means you must be deceptive and manipulative -- given the Republican party's recent history, he can't imagine any alternative. Thus, Obama appears to him what he fears most, now that Clinton is out of the way -- and he projects his own tawdry understanding of voters and politics onto Obama, complemented by his hope that Democratic voters are the naive sheep that he expects Republicans to be.

By the way, is there anything revealing about the fact that McCain, like Obama, tries to attack Obama by evoking politicians from the 1950s to 1970s. Adlai Stevenson is hardly a name to conjure with, and Jimmy Carter has been out of office for 28 years. Hardly figures to scare anyone under 50 with...but then, that's the McCain campaign!




Comments (15)

I'll get shit for this, and not only because i'm generating content... You are too hard on brooks. He represents the independents and Obama is not talking straight. Brooks is demonstrating that Obama isn't consistent nor does he have the iron hard integrity that everyone loves. That's not why I'm voting for Obama, I know he isn't perfect. There are a host of issues I believe he's completely off on. However I believe he's demonstrated an ability to reach out to people that know more than himself and come to terms with policies that he formally didn't agree with. The gas tax holiday is a great example. Brooks is right, but it also makes me want to vote or Obama more. We need a leader, someone that is intelligent, pragmatic, and has integrity.

One is only "too hard" on Brooks, if one beats him about the head and shoulders repeatedly with an aluminum baseball bat.

Brooks' column today is best used for lining your trash bin or birdcage.

Choosing to fund his own campaign and rely on his base of donors is a smart move. Nothing "split-personality" about it. That's a winner's strategy.

I posted on this topic as well. Brooks has been flip flopping on Obama. He can't get a handle on him, which I think speaks volumes for the political skills of Obama that even Brooks admits he likes aspects of him.

That said, Brooks sums up his column by admitting that which has been clear to me from the beginning: Obama is the most dynamic, brilliant politician to arrive on the scene in a long time. In a way, I think he's the democratic version of Ronald Reagan--except with a high IQ. Ronald Reagan ran for political office while claiming that government was evil. Or in Obama's parlance, our politics is broken. Obama has admitted his admiration for Reagan, and he's building a movement and a coalition that mirror's his from a democratic perspective. It's absolutely beautiful, and it's that fact that scare's Brooks the most.

Classic political attack. Take your opponents strengths - repackage them to look like weaknesses. Will the public fall for it? Those who already are firmly in the "don't like" Obama camp will eat it up, because they're looking for justification for those feelings. Those who are ambivalent - well, Obama's people will have to counter this message. I think they're up to that challenge. This is Politics 101 and Brooks is a hack.

That was Rove. Brooks doesn't do that. Not doing your job in the Senate is not a strength to be repackaged. Caving to political pressure is not a strength. If we can't tell a Rovian from a straight up hit job, we'll end up chasing our tails.

http://www.dailykos.com/storyonly/2008/6/4/8239/45507

Sorry for the luddite absence of a direct link for this, but it's certainly on point.

Oh, wait, it did link. Great.

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"Up to now, Brooks has been fairly careful to use measured, even positive language in describing Obama -- perhaps because he and the machine feared Senator Clinton, the enemy they recognized, more than the freshman senator from Illinois."

It's also possible that Brooks "and the machine" feared Obama more than Clinton, but did not want to expose or draw attention to that fear. Drawing attention to that fear would have brought more attention and credibility to Obama. He and his machine may have expected (hoped) Obama would go away.

It's a masterful hit job that will provide dozens of talking points for the conservatives. The fascinating thing is so many here in the echo chamber are spreading it around.

Hitjobs are most masterful because they have an element of truth and expose hypocrisy. Obama knew he was opening himself up to this criticism when he made the decision to reverse his stance on pursuing publicly financed election. I'm sure the tons of money rolling in will help cushion the blow and pay for lots of ads in swing states to shout out the republican criticism.

On a side note, I've never been happier to be a New Yorker. I pity the poor voters in swing states that are going to get pummelled like never before. An estimated 500 million spent for one candidate in a general election campaign from September to October. It's freaking obscene.

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Dijamo, I suspect you're right on all counts. Everyone knew that Obama would probably go this way, so it's likely his campaign chose their time -- there may not be a perfect time for a decision like this, but better to get it over with. (Note the Washington Post's editorial whining about it).

Still, the expression "crying all the way to the bank" probably fits: Obama and his campaign decided that they would optimize the political situation by declining public funding, and they acted. If that's Machiavellian, I'm all for it. There's no legal, moral, or political obligation for any particular candidate to accept the public funding, after all, even if public funding has desirable consequences systematically, which that candidate might support in general.

And heavens, the McCain people are on rather thin ice if they push this, after McCain first accepted, then backed out of public primary funding. Don't thin the Obama campaign isn't prepared to rip McCain on this, if necessary (complexities be damned...), say in one of the debates.

Thanks to all who commented. I would argue against Diet's perception that Brooks represents independents, though no doubt he writes to resonate with various independent concerns. (I don't mean this as a conspiracy theory, just that that's his role). And I'm happy to agree that Obama is not perfect...and need not be perfect...to win, and to be a successful president. He's a politician, and what's changed is that among Democrats, we finall recognize that that's a GOOD thing!...as long as he doesn't take it too far, of course.

As one living in the great swing state of New Mexico, I am looking forward to ALL of the political ads, visits from the candidates and their surrogates. I hope it's retail politics on steroids.

If it takes $500 million to put someone with a functioning brain, a cogent agenda and the willingness to do something and not sit idle for eight years, I will endure whatever must come my way.

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Thanks very much for a good post. I can't bear to read Brooks, so it's nice for someone else to bite the bullet and let the rest of us know what happened.

I simply didn't get the "Fast Eddie" name. I don't think it's ever been applied to someone whose name wasn't Edward or Ed before. I Wiki'd it and thats all that showed up. Fast Eddie??

"I'm sure the tons of money rolling in will help cushion the blow and pay for lots of ads in swing states to shout out the republican criticism."

Dijamo - I thought for sure that when you stopped getting a paycheck from the Hillary campaign you'd be outta' here! Guess you can still squeeze enough out of that unemployment check to pay the cable bill - but not for long! Then again, you'll be pretty flush with all that money that old Hill's and Johnny Mack are going to save you from paying to the evil the oil companies!

Can we all just take a minute to remind ourselves that while Obama is exercising his legal right to decline public financing, pursuant to campaign funding Mr. McCain (as per Josh's timely reminder of a few days past) CONTINUES TO BREAK THE FREAKING LAW! So, who's expressing contempt for the process? Jesus, I'd rather NOT have Obama handcuffed like the unfortunate Mr. McCain who can't seem to raise enough money to afford not to use his wife's plane for free. I don't know about you, but I'm ready to crush those sons-a-bitches at any cost. After all, it's still politics and I'm tired of being on the losing end for so much of my adult life! NOT THIS TIME!

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