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What codewords will the Republicans Use Against Our Candidate
Advertisers try to position their product. Find that well connected spot in the brain where a fast read on what the product is all about is readily accessible (Google Ries and Trout for more on this)
In a political campaign you actually have negative campaigning or what academics call de-marketing. So how will the Republicans try to pigeonhole our candidate? And what codewords will be used?
One example I've already noticed is that Pat Buchanan constantly refers to Obama as a "community organizer." Nothing wrong with being a community organizer. To progressives, this is an honorable badge--to be worn proudly. But it means something else to the Repugs. It's a code for ultra liberal, utopianist, neosocialist, etc.
What else have you noticed being used?
Comments (1)
a good question - and I know darn well I have noticed the same in the past - but my brain is exhausting rapidly and none are jumping to mind.
I do notice quite a few not so obscure rantings - during the Wright dust-up, the conservatives like Buchanan and Tucker couldn't help but push the 'effect on the white voter' or to chastise Obama for '20 years'.
April 4, 2008 1:44 AM | Reply | Permalink
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