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Good Cop Bad Cop and the Clinton Campaign Turning Point

Can Clinton really believe that replacing Penn will help her campaign turn things around?

Giving Penn the boot might have helped her campaign back in January, or even February.  But given how disruptive any departure is, the Clinton campaign simply doesn't have the time or resources to retool its strategies at this late date.  As the saying goes, you don't change horses in mid-stream.  At least, you don't change horses if you still want to make it to the other side.

And therein lies the rub: Clinton is not changing strategies because she thinks it will help her secure the nomination.  She's changing strategies because her goals have changed.  

She's now running for vice-president.

Clinton and her staff know that, as things stand, she makes a poor choice for VP.  She's said things that have hurt and alienated Obama supporters, and if she's going to get the vice-president slot she needs to rebuild some bridges.  Merely conceding the race to Obama at this point is poor strategy: she needs to change her attitude while it still counts--i.e., while she's still in the race.  That is what the Penn firing is all about.  Sacking Penn (while not "really" sacking him) is an olive-branch of sorts to the Obama campaign, who sees Penn as the symbol and cause of Clinton's negative campaign.  Clinton is following this up with a change in tone for her campaign: less about Obama's negatives, and more about Clinton's positives.  It's a dual purpose strategy: "Look how qualified I am to be president, and by the way, it's also why I'm qualified to be vice-president."

Of course, Clinton is not just taking the dodge ball "choose me! choose me!" strategy of vice president selection.  She knows that if she keeps the race close, the Democratic power base will put pressure on Obama to choose her.  All she has to do is make nice in a plausible way before the race is over.  

This is where Penn comes in: he is the bad cop to Garin's good cop.  Clinton can plausibly blame the negative campaigning on Penn, and even though the Obama people won't completely buy it, it will be enough to let them justify a shared ticket.

We already see this narrative shaping up.  The Clinton campaign has let it be known that Mark Penn wanted to go even more negative against Obama with the 3 a.m. ad, but the noble Hillary and her good campaign members fought the good fight and kept the ad from being worse.

Expect more revelations like this in the near future.  Expect more praise of Obama from Hillary.  Expect more moments of mutual admiration and respect, like that moment in a past debate when Hillary said it was an honor to share the stage with Barack.

And this can be no scheming plot on Hillary's part.  I'd suspect that Obama is in on it.  There may have already been some back room conversations between the candidates and the DNC on how this should all go down.

It may even be the case that it's all been planned out by Mark Penn.


Comments (8)

Hillary didn't sack Penn. He's still on the campaign. Look at Greg's recent post in TPMElectionCentral.

That's kind of why I wrote:

Sacking Penn (while not "really" sacking him) is an olive-branch of sorts to the Obama campaign

Or maybe, just maybe, she's now thinking about what's good for the party. Perhaps she's pulling a Huckabee.

Well, moments after I posted this, I saw that the Obama campaign wants Penn fired completely, and the Clinton campaign is refusing.

So maybe that shoots a hole into my theory.

Discuss amongst yourselves...

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Hmm - I didn't see the thing about Obama's camp wanting Penn completely out, but I DID see the thing about RENDELL wanting Penn completely out.

Maybe Rendell and Obama are in cahoots?

This is too complicated. My thought (before seeing this post) is that Garin's new role is to let Hillary bow out with her dignity intact, but not to actually try for a VP spot.

Now I don't know what to think.

In my opinion, which does change from time to time, the prospect of her being offered the number 2 slot should be dead unless she come out and states clearly, before North Carolina, that:

"I am running to become the democratic Nominee; however, I must revisit something that I said in the past. Barack Obama has shown, clearly and unequivocally, that he has passed the commander-in-chief threshold. Either of us would make a better president than John McCain, who is a dangerously flawed man."

Additionally, Bill must be forced to say something on this issue as well. It must reflect the spirit of the above statement.

Only at this point should her name get put back on the list. Even then, not at as number one choice.

It's safe to say Clinton won't endorse Obama as CinC.

This joint-ticket notion should be nipped in the bud, as Pelosi tried to do. It's impossible that Obama would pick Clinton as his VP, and the superDs can see that. Clinton desperately (oh, so desperately, as we've seen) wants to be President. Presumably that desire wouldn't just dissolve once she was appointed his running mate.

So, it's January 2009. Here's Vice-President Clinton. Of course it wouldn't occur to her that, if some devastating scandal or abject failure forced the President to step down, she herself would have to step in and serve as President. (It really would be her turn.) President Obama could trust her, oh yes ...

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I don't think she has enough leverage to be VP. She's lost, the supers and donors will flee. And she would lose any manuevers to steal it. Bascially, she's through.

On top of that, she has run a very nasty and ugly campaign that was deeply disrespectful of Obama.

So, sorry, she blew it. The "pretend to be nice" thing only works once. She's flipflipped between nice and mean so much that it's just tiresome at this point.

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