Reader Posts
« previous | TPM CAFÉ READER POSTS HOME | next »
THE Campaign Narrative: MSM (Money Sweet Money)
There's been a lot of talk about campaign narratives this year. Who's up, who's down, what's going on, how is this speech or that late breaking event affecting my candidate? The networks are loving it! 9 million viewers to watch a political debate! Do you know how much advertising revenue that translates to?
The mainstream media know they're sitting on a cash cow and it's not McCain vs. the Democrat. The main event this year is overshadowed by the opening fight and what a fight it is.
Two Epic Contestants!
History in the Making!
Tune in to see the Contest of the Century!
I've got a narrative for you - commercial media sees dollar signs in extending the Democratic nominating process all the way to Denver. I'm not claiming any vast conspiracy to game the system - that would be too expensive (it's about the bottom line, remember.) But I will claim that reporting the contest as a dead-heat horse race and running all the late-breaking tit-for-tat is keeping viewers glued to their seats and the revenue keeps rolling in.
Until one delegate reaches the magic number, there's money to be had in these candidates and they're going to turn them upside down and shake them until every last nickel, dime and penny is wrung from their pockets. Of course there's no talk about insurmountable delegate leads! Of course Reverend Wright is playing ad nauseum (and Ferraro was invited to every talk show around.) Controversy sells and people are interested.
Let's face it, McCain gets a pass because no one is interested. It doesn't attract the eyeballs, people! You have to think like the networks. You might want journalists to dig in about Hagee or lobbyists, but the Republican race is over and there's just no money to be had from McCain right now.
We can complain all we want about the MSM, but as long as we keep tuning in, they'll keep churning it out. I'm afraid the only way to make a difference is go cold turkey, kick the habit, do what the bumper says: kill your television. You'll be better for it. Trust me.













Comments (3)
It's actually astounding how once you start to really become knowledgable about something, how frequently you find the MSM to be wrong or at the very least distorted. But as my dad says, everyone is coming from somewhere and the MSM is out to milk this for all it's worth and make $$.
I do read my news and not watch it. The only exceptions are KO, Jon Stewart and MSNBC on election nights.
March 17, 2008 4:37 PM | Reply | Permalink
I'm an NPR person myself (KOPB Portland - which is an excellent public radio station.) I got rid of my television a long time ago and have never regretted it. It's amazing how many other things I have to do...
March 17, 2008 5:04 PM | Reply | Permalink
Yes, well, as much as I try to limit my kids' TV viewing, I don't think I could keep my sanity without Playhouse Disney.
March 17, 2008 6:45 PM | Reply | Permalink
Post a Comment