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NY Times: 3AM Ad Contains Racist Undertones

Harvard Sociologist Orlando Paterson argues that Clinton's 3AM red-phone ad contained subtle racist undertones.

He presents an interesting argumnet that I hadn't noticed upon first view, but I think he has a valid point.  What do you think?


Comments (37)

That's just flat out stupid.

Seriously, the guy is trying to see something racist and because he has credentials he gets space in the Times to spew his nonsense.

That article is interesting. Too bad, its a bunch of BS. Its the kind of critique that insults our intelligence. It is painful to read as he tries so hard to prove a point that simply is not there. Silly stuff!!!

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I don't know. I didn't see it that way, but the arcane art of ad-men is a language I don't claim to speak.

I can say this: People who literally change their minds about a candidate based on 1 TV ad are poor stuff for the obligations of democracy. If I may do a quick plug (sorry), I raised somewhat this same issue in my post "Shadows on the Wall".

one_wilson,

I would not look down on other voters in that way. Shows poor sportsmanship.

There were a lot of factors that went into Hillary winning Texas. The ad may be just one of them.

I wonder if you can stop blaming others for Hillary winning. May be there are lots of people out there who think that Hillary is a better candidate then Obama.

Obama won Texas.

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airwon,

I know there are lots of people who think Sen. Clinton is a better candidate. I'm one of them.

Regardless, I will make a stand on my statement. It is not a good sign in ANY democracy, no matter who you support, if voters are overtly swayed by ads.

I actually think that Sen. Clinton can more than hold her own against anyone in the race by the criteria of pure substance, but that's a debate for another post.

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Read the article.

The idea that this ad is somehow like "Birth of a Nation" is beyond ridiculous.

How about a little fact check?

http://www.factcheck.org/elections-2008/did_clinton_darken_obamas_skin.html

Why would someone allege racism even when it's unsubstantiated? Doesn't sound like new politics to me.

Funniest thing I have read today. I thought I was linked to the Onion.

Personally, when I first saw the spot I honestly had some of the same vague disquieting thoughts at the subtle racial tones that the feel of the home security footage generated in Clinton's ad. So I get where this piece is coming from. At the time, I decided that it wasn't worth pursuing that line of reasoning, and dismissed it.

I still feel the same way today.

If every potential subtlety that may contain racial or misogynistic overtones is leaped at, then there is no room for a legitimate exchange of ideas, as and language that could conceivably offend becomes taboo, and preemptively avoided. There are degrees which can and should be responded to. There's a big difference between Geraldine Ferraro making a semi-open appeal to bigots while trying to explain Obama's appeal to voters, and trying to discern the true intent of some stock footage shown in a campaign ad.

Even taking in the very real context that no advertising (especially political advertising) goes out without every single overt and suptextual aspect of the ad, it's often wise to choose your battles. I don't think anything productive can be gained from working over whether the 3 a.m. ad was subtly racist. Just be aware of it, so that if something similar pops up later, the response to voters will be that much more effective.

What do I think? I think Paterson's article will push voters Hillary's way.

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That a guy like this has a job at Harvard is amazing. It doesn't pass any basic logic test.
If the ad had African American kids, he would have said THAT was racist.

I don't think Obama thinks this way-- you have to have some serious paranoia and be a seriously head up your butt academic insulated from reality to write like this.
Why the NY Times published it I have no idea.

I agree with him. When I first saw the ad, it struck me as a set up for a crime scene, a menacing presence looming somewhere in the dark threatening the lives of the vulnerable. It's the CRIME element inherent in the ad that would make racially divisive associations among a certain group of white demographic voters. As we well know, acts of terrorism seldom occur in the night as they are targeted at busy populous sites during daylight hours. I've studied media and communications and I know why people set up the ambience of the ads they do, and this is a Willy Horton ad.

You guys have no idea what is involved when ads are put out. There is a lot of scoffing at "subliminal" messages, etc., but those who have studied media and communications know all the TACTICS out there to achieve their objectives, and they parse through every word, every nuance, every possible association, and the truly smart ones do not leave their fingerprints. There was one course on political communications I took, and it was replete with examples shockingly nefarious, no detail is unattended to, including fixing the lights in a televised debate so that the heat is literally turned on the unsuspecting candidate in order to induce discomfort and sweating. I'm glad I'm now completely out of the media business, no offense meant to those who are.

I don't know why I keep getting rejectd for this follow-up post, hope this gets through:

You guys have no idea what is involved when ads are put out. There is a lot of scoffing at "subliminal" messages, etc., but those who have studied media and communications know all the TACTICS out there to achieve their objectives, and they parse through every word, every nuance, every possible association, and the truly smart ones do not leave their fingerprints. They study the effects of ads on focus groups, they look at facial expressions and body language to get at the underlying reaction of the psyche. Ads are expensive, and you want to get the maximum effect out of one spot. There was one course on political communications I took, and it was replete with examples shockingly nefarious, no detail is unattended to, including fixing the lights in a televised debate so that the heat is literally turned on the unsuspecting candidate in order to induce discomfort and sweating. I'm glad I'm now completely out of the media business, no offense meant to those who are.

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Many white people can't see the subtle racism in an ad like this. They find the charge ridiculous. However, the polling data from Texas and the fact that Clinton ran the ad in Texas but not Ohio are telling. When you add this to Bill's comments in South Carolina and Hillary's "not as far as I know" comment, it becomes clear what the kitchen sink strategy is about. Hillary is running a Republican campaign. From her promotion of the idea that Saddam was connected to Al Qaida and 9-11 justified the invasion of Iraq to "not as far as I know" and the 3 am ad, her corruption is now complete.

Orlando Patterson certainly has a lot more credibility than love-struck Hillary supporters that are busy standing up to defend their candidates racist tactics by simply dismissing them. The Clintons are expert at this sort of thing and everything that they or their surrogates do is incredibly calculated and well thought out.

As in the Bob Kerrey "Hussein"/Muslim veiled attack and Bill Clinton's turning point South Carolina "Jesse Jackson" rant, they were quick to backtrack, but had succeeded in what they really wanted to do which was to plant a seed: a seed that he was a scary black man with a scary name who had an estranged father with a scary religion-boo! Be scared.

From the beginning, it was (and still is) agreed that the Clinton Machine would do anything to win and could never be counted out. This is why. They are willing to do anything

Just as Bill Clinton knew that his wife and most of us would come back to him after he disgraced the Democratic Party with the Monica Lewinsky fiasco and other things, they run with that central mindset that they can alienate African-Americans and disgust many Democrats because they think that if they win that we will all come back like they always have. That's wrong and won't work this time.

The "I Will Survive" song that Hillary is playing on her campaign stops is for us-the formerly love-struck ex-Clinton supporters who are over Bill. Just like the heroine in a movie that gets burned time and time again by a non-deserving cheating, abusive boyfriend only to find Mr. Right and can move on and not look back, ex-Clinton supporters can look at Hillary and Bill with a clear head.

While this ad isn't as blatant as Mandy Grunwald's doctored ad that used Photoshop to stretch Obama's face and darken his skin for a more sinister effect or the escalating Geraldine Ferraro racist attacks, it goes along with the Clintons' overall "kitchen sink" plan. While I don't think either Hillary or Bill are racists (my opinion is quickly changing about Ferraro), I do see that they are willing to do anything-even use race and xenophobio-to win with an assumption that we would all come back if she was somehow able to steal the delegates.

Maggie Williams is the ultimate love-struck Clintonite, and may never be able to see clearly.


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Can we get one thing straight - the NYT did not see racism in ad, an op-ed contributor did. They do not endorse the views of their op-ed contributors. Only their own editorials can be construed as speaking for the paper.

Oh please. I'm not a Clinton supporter and I am a black woman and anyone who's saying that ad was racist is a fuckwit, pure and simple. I wouldn't be surprised if that op-ed was written by a Clinton supporter--that's how much sense it made.

With due respect, it is precisely because you are not the target audience that the ad has no effect on you. You are innoculated to it because you don't make the same emotional associations, but you have no idea what the ad might mean to a blue-collar white voter in Texas. You are not him/her. A lot of people perceive issues of race differently, and media people are not so stupid they'll show a KKK or Swastika image or something equally crude. In fact, something like that wouldn't work on the Texas white voters. The test of the pudding is in the tasting, if the results match the objectives of the ad, it works as intended.

Oh. It's a white thing. I wouldn't understand?

Please also do not insult the intelligence of others by calling them "fuckwits" when it involves something you don't see or seem to agree with.

I kinda like the term fuckwit.

Other than that, it seems that the author knows that the connection is thin.

It is possible that what I saw in the ad is different from what Mrs. Clinton and her operatives saw and intended. But as I watched it again and again I could not help but think of the sorry pass to which we may have come — that someone could be trading on the darkened memories of a twisted past that Mr. Obama has struggled to transcend.

Sure, one can parse everything to death. Yet we forget that this IS politics and the medium is television. Of course the thing was designed to death (beware being over-generous in ascribing genius to your opponent and team). At the same time I sense a lot of people latching on to this as if they are the next Scoobie-Doo cast. Welcome to the Minority Report folks. What part of targeted advertising did you not understand?

Lets cut the whining.

President Obama 2008-16

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I kinda like the term fuckwit.

Yeah. Charming. :-(

Betcha the perfessor is also one of those "social construct" dimwits.

Always been a lot of racism against all us Irish but we can handle it.

Might be better if the professor concentrated on the wee people. A few belts and even an Englishman can see leprechauns.

Best, Terry

12quarts, Insult all you want, I have every right to speak out. It is a genuine profession and the media is a multi-billion $ industry. Yeah, if none of it works, why are big corporations sinking $$$ and reaping $$$$ in return?? Scoff at it at your own peril.


elliotness,

His take is so obtuse, it does detracts from his thesis. I puzzled over the ad for a while - the first thing that struck me was the incongruous CRIME vs. National Security "set-up"/"build-up". There are more effective ways of triggering National Security fears, more devastating and appropriate images (9/11 anyone??), but no, this isn't about that. This is about some night-prowling menace in the dark straight out of a crime scene of the CSI variety. Sleeping children with sinister encroaching dangers lurking in the shadows, this is NOT something that would cause the WH phone to ring, it isn't a National Security matter. If you understand how the Republicans have always played the race card obliquely in political campaigns, they pander to fears of "black" crimes and violence. Either Penn is so inept he couldn't get his national security metaphors right or he is cunningly appealing instead to some other national *insecurities*.

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Qwerty,

Sleeping children with sinister encroaching dangers lurking in the shadows, this is NOT something that would cause the WH phone to ring, it isn't a National Security matter. If you understand how the Republicans have always played the race card obliquely in political campaigns, they pander to fears of "black" crimes and violence.

You make a much more compelling case than the professor did.

But dammitall, I refuse to admit I could be wrong. :-)

Best, Terry

If it is a doctor is holding up an X-ray explaining why some tiny innocuous specks are lethal to your body, you suspend your own skepticism because you trust his professional credentials.

When it is a "doctor" of the mind, of the inner psyche deconstructing how certain images, sounds and words condition perception, thoughts, prejudices, etc., and trigger reactions in specific audiences (different demographic groups react differently of course to different stimulus), they're usually booed off as hacks as we think we know better what we "ourselves" can see and feel.

However much you loathe him, Penn didn't get to be head of Burson-Marstellar by churning out ads that flop. He is himself a specialist of the mind and emotions.

It is also much easier to go "negative", it is basic Darwinian human nature to elevate fear, anxiety and the survival instincts over others. Positives are so rare in this business, it is almost a priceless "commodity," to put it crudely.

Which is why many of the HRC supporters have no idea how stupid it is to denigrate the amazing "gift" of charisma, hope and inspiration Obama possesses. It isn't what the CIC can do, but what he can motivate the population to do, and that produces unusual, tangible results. I'm as cynical as they come about empty rhetoric, but I also know how visionaries can bring about a genuine dynamic for change from the grassroots, Ghandi, JFK, etc. It's a RARE quality, and if harnessed right, it might get us through some extremely treacherous times ahead.

I wonder if I should blog about this separately to help people understand why these matter so much.

Are you talking about the Doctor Freud? Because that is a great example of such Doctors.

Half of this magnificent specialization you revere is ca ca. The rest is a good guess based on human nature. Hell - the human cultural cycle is based on the same story over and over again. and over again.

Which is not to say I disagree with the drift of your poetic waxing, but that the weight you are putting on the "deconstructing how certain images, sounds and words condition perception, thoughts, prejudices, etc., and trigger reactions in specific audiences" obscures the simple fact:

People want a hero they can internalize. We all need to feel like a hero and when someone gives us the mirror that speaks to us this way, we get all fired up.

That is also why McCain might beat HRC. HRC does not instill a Hero in anyone. Now McCain only really stills rather than instills, as movement, excitement, and emotion are no longer something he has energy for. But a media narrative can change everything. As Qwerty points to repeatedly.

Exactly. The horrible flipside of this is ,um, Hitler. A charismatic leader can electrify a nation, for better or worse. It sounds manipulative and sinister, but then when you consider the good that can come out of this, Martin Luther King, Ghandi,etc., you'd be struck by how epochal an inspiring candidacy can POTENTIALLY be. I know all the arguments of "experience" and what not against Obama, but it struck me when McKinnon, McCain's own Penn, said he wouldn't do the attack ads if Obama is the nominee as "he is a walking, talking hope machine". McKinnon is not doing this because he's defecting to the Democratic party - his political beliefs haven't changed. This is about as close to apostasy as you'd get from a staunch Republican operative, but then he's in this business and he can spot these incredible rare qualities in Obama. Pity Penn isn't in possession of the same qualms.

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Qwerty, PLEASE blog separately. You are so far out there the cosmic microwave background hasn't reached you yet.

Why do I keep spelling "Gandhi", "Ghandi"?? Sorry, I'm so predisposed to a certain way of conjugation.

Why did 9 people recommend this piece? It's hard to get a thoughtful story to stay up on TPM with the utter crap that floats to the top.

No, no, no. Think about it.

When I saw that ad, I immediately thought about D. W. Griffith's "Birth of a Nation." I'm sure millions of Texans also caught that 90-year cinematic throwback.

NY Times is more a joke than Daily KOS. Political Correctness rules, pro-Obama articles only for NYT, NY Post, KOS, Obama(Huff)Post, MSNBC, Move-on, ACLU, etc.!

Now I'm glad this weirdo piece got recommended. View the Ferraro flap in light of this and you see clearly how cynical David Axelrod's ploy is. They will try to find racism whereever they can, which is difficult because their opponents aren't racists. So try a bit of pop sociology on the 3 AM ad. Oops, everyone thinks it's ridiculous. Call Geraldine Ferraro a racist... yep, that one seems to have taken hold.

If at first tyou don't succeed...

this criticism is NOT coming from the obama campaign. i haven't seen a single statement from them on the issue.

Oh, then Obama should call the guy a nitwit or lay off Ferrarro who doesn't speak for the Clinton campaign.

just so everything is out there, the clinton campaign says there was an african american child in the ad (and showed a picture of said child). i think TPM posted the response from clinton's folks yesterday.

i guess it was a biracial family. after all, wasn't the mother white?

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