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If I were Plouffe: A Post 3/4 Strategy Memo

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It's a tough moment for the Obama campaign. Fortunately, there are plenty of things he can do to turn this around.


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1. It's high time that the national security heavyweights who support Obama come out, en masse, to squash the ridiculous notion that he is somehow less qualified to be commander in chief than Hillary Clinton or John McCain. Zinni, Rockefeller, Dodd, Kerry, McPeak, and others ought to be making the case, not once, but repeatedly, that they are supporting Obama precisely BECAUSE he has the experience and judgement necessary to lead this country in perilous times.

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2. The second misperception that now dogs the Obama campaign is the notion that his appeal is limited to the high-brow, latte-drinking progressive 'elite' and that ordinary folks feel more comfortable with Hillary. Polls and primaries are bearing out this divide and so the perception is sticking. The Obama team has to find a way to turn the tables on Clinton, stressing her WalMart board years, her $100,000 cattle futures, her husband's wheeling and dealing with domestic and foreign fat cats. They also have to find ways of showcasing Obama as an ordinary guy, a guy's guy. I wouldn't presume to say how they do that but do it they must.

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