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Beating McCain: The "Grandpa Simpson" Method

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The mainstream media pretty openly hearts McCain. We can attack that particular bias directly, but we won't make too much headway. The whole "maverick" narrative is so entrenched in the coverage of the campaign as to have become a postulate.
It's what I call a Pop-Truth: Once a characterization of someone has become the base assumption of their identity in the minds of the public-at-large and the media, it cannot be changed.

Thus Gore the Serial Exaggerator. Thus Kerry, the pedantic flip-flopper... And thus Bob Dole, the curmudgeon in 1996.
So it's safe to assume that from now until November, it will be impossible to change these three perceptions of McCain:

1. He speaks his mind.2. He's politically unpredictable.3. He's old. 

To me, this means one thing: It's time for some aikido. Attacking McCain's Pop-Truth effectively doesn't mean trying to change these perceptions. It means using these perceptions against him. It means giving the media a narrative that extends rather than defies their perceptions of him and letting them repeat it enough that it becomes assumed rather than debated.

I think we need to show him to be the Grandpa Simpson of American politics: An ornery, forgetful man flummoxed by modern America. In other words, a man quick to both confusion and anger.

The opening for this lies in the Iran/Sunni/Shiite/Al Qaeda gaffe he made a couple of weeks back. We know that it's not so much a gaffe as a scary misunderstanding he actually held, but that's beside the point. Viewed through the lensing of Grandpa Simpson, a simple gaffe is as damaging as  being consistently and entirely wrong.
Then there's the great condom stumble. This is even more damaging because unlike the political alliances of various Iraqi factions, everyone knows condoms prevent HIV. Everyone. Including McCain unless I'm massively overestimating him.

This wasn't so much a lack of knowledge on a commonsense issue, as it was political unpreparedness, a sign that he's not a maverick. But it's useless to use this to prove his non-maverick-ness, that's his Pop-Truth. Instead, go Grandpa Simpson on him: He admits to being stumped on whether condoms prevent HIV, needs someone to literally dig up his stated position on it (which isn't even his), and tentatively defers to Bush's position on it despite admitting not actually knowing for sure what that position was. 

All this on an issue that pretty much everyone knows: Condoms prevent HIV.

Then there's his "you little jerk" comment at someone who asked if he was too old. Personally, I thought that was funny, and I think for the most part, that's how he meant it to be. But it could also be read as cantankerous, ala Grandpa Simpson.

Start digging through YouTube and coverage of press events, I'm sure we'd find plenty more examples of where his maverick straight-talk can be read as the rantings of a grouchy, poorly informed old man. That goes doubly for the various flip-flops he's made to gain the nomination. Paint them as "political expediency" and we won't make any headway. Paint them as "makes stuff up so people will listen to him", you've got Grandpa Simpson.

Beating McCain means not attacking his strengths head-on, but turning them against him. For anyone who is justifiably concerned that this would be too undignified, remember why I'm advocating it: The media refuses to give McCain the critical eye they've set on every other candidate, Republican and Democrat, in this campaign. This is the best way I can see to get them to focus on his flip-flops, his poor understanding of world affairs, his very conservative social views and his outrageously hawkish foreign policy. It's the best way to show America the real John McCain.


Comments (31)

Has he ever worn an onion on his belt?

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No, but in the 2000 South Carolina Primary, Rove ran a push poll that implied he did.

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Ha! Back in McCain's day, nickels had pictures of bumblebees on ‘em. ‘Give me five bees for a quarter,’ you’d say.
Now where were we? Oh yeah - the important thing was I had an onion on my belt, which was the style at the time.

This does sound like it could actually be one of McCain's tactics: "We can’t bust heads like we used to, but we have our ways. One trick is to tell ‘em stories that don’t go anywhere..."

How do I feel about contraceptive education in sex ed classes? Well, this one time in Vietnam.....

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Some of the best political advice I've read all year. Excellent.

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Thanks! Feel free to hit the "Recommend" link if you haven't!

I like this article. Not just snark, but USEFUL, insightful snark.

Senility is a very real problem. I respect my elders, but lets face it, my sweet elderly grandma is in a nursing home for a good reason even she will admit it.

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Leave Grandpa Simpson out of this......Remember he predicted that Homer would get the Spider Pig and dump the Pigshit into Lake Sprinfield thereby creating the situation that had Springfield quarantined by a fictional President Arnold......He is not to be taken lightly!

Course real credit goes to Marge for listening to the old geezer in the first place......Okley dokley?

Identify the speaker:

“Like most people, when I reflect on the adventures and joys of youth, I feel a longing for what is lost and cannot be restored. But though the happy pursuits of the young prove ephemeral, something better can endure, and endure until our last moment of life. And that is the honor we earn and the love we give when we work and sacrifice with others for a cause greater than our self-interest. For me that cause has long been our country. I am a lucky, lucky man to have found it, and am forever grateful to those who showed me the way. What they gave me was much more valuable and lasting than the tribute I once paid to vanity.”

I believe that's Jean-Jacques Rousseau. What do I win?

Top notch post. Love the "Pop-Truth" concept.

I know we're talking about a general portrait/caricature of McCain so maybe and this is probably over-analytical, but the one minor quibble I have is that Grampa Simpson, though quick to addle brained anger in frustration, is not generally thought of as dangerous. (Asleep at the wheel, maybe, but that's more Reagan than McCain.)

McCain is quick to anger and more than willing to act on that anger-- especially when acting against establishment/CW. This well established-- yet unacknowledged-- fact of his personality is the single biggest reason John McCain should never be elected President.

Here's a great post from Kos featuring a letter from a fellow Navy POW on McCain:

http://www.dailykos.com/storyonly/2008/3/30/15213/4901/936/487234

Yeah, you're going back to the logic angle. That don't work with the voters, though.

Yeah, you're right. How's this:

"Abortions for some, little plastic flags for others!"

Hey, stop making fun of Grandpa McSimpson!

Mr. Burns: so do u have a way to get rid of the protesters?
Grandpa: One way to get rid of them is to tell 'em stories that dont go anywhere. Like the time we went over to shelbyville during the war, I wore an onion on my belt....which was the style at the time...you couldnt get those white ones, you could only get those big yellow ones.................now where was I........oh yeah, the important thing was I was wearing an onion on my nelt, which was the style at the time, you couldnt get those... (trails off)

"My Homer is not a communist. He may be a liar, a pig, an idiot, a communist, but he is not a porn star."

Abe: That doll is EVIL, I tells ya. Evil! Eeeeeeviillll!!!
Marge: Grandpa, you said that about all the presents.
Abe: I just want attention.

"The last time the meteors came, we thought the sky was on fire. Naturally, we blamed the Irish. We hanged more 'n a few."

"Well, whenever I'm confused, I just check my underwear. It holds the answer to all the important questions."

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"Why'd ya wake me! I was dreamin' I was Queen of the Old West.

I kept a six-shooter in my garter, I did."

That's how he first got Cindy's attention.

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I am younger than John McCain. He would be in charge of the Nuclear Football.

My family feels that I am too old to be allowed to control the TV Remote.


Think about it.


Hillary has a huge Onion in her pantsuit.

wow, for some reason Liam, I thought you were college age.

Your posts can be brutal. (honest, but brutal).

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I think more scrutiny needs to be given to just how dishonest McCain really is.

He prides himself on his personal integrity yet admits he wasn't faithful to his first wife, Carol, who was injured in a horrific car accident while McCain was in Vietnam....

McCain needed a divorce from his wife of 14 years, Carol, who had been badly injured in a car accident while McCain languished in Hanoi.

The marriage had been strained by his years of absence, along with McCain's admitted affairs after returning from Vietnam.

http://www.motherjones.com/mojoblog/archives/2008/03/7811_john_mccain_fam.html

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I remember Ronald Reagan drawing a complete blank during one of his re-election debates with Walter Mondale. Much of the world saw it. Few in America understood it. After an excruciating interlude of silence, someone mangaged to jump-start the geezer-Gipper and return him to earth from wherever else he had wandered. Four years of Alzheimer's in the White House ensued.

So, as much as I think the "senior moment" thing has salience when it comes to debunking the dingbat John McBomb candidacy, Americans have proven themselves perfectly content with both stupidity and/or incurable memory-loss in their Presidents -- especially the Republican ones. No one seriously expects anything but Borrow-and-Squander larceny from the discredited Brand-"R". The Republican thieves make no apology for their wanton "crime in the suites" theft, and the Democrats agonize endlessly that the Republicans will call them mean-and-nasty names should any working-class person complain about getting robbed. So one should never expect too much rationality during an American presidential election.

As a Vietnam Veteran myself, I have no illusions about Great-grandpa McBomb's life-long desire to get back to personally blitzing third-world countries that never attacked America. He never felt bad about committing war crimes forty-years ago in Southeast Asia and he certainly feels no compunction about committing even more of them now. Great-grandpa McBomb did feel bad about getting caught and punished by those Vietnamese he had abused, of course, but not about what he had done to them.

In spite of past public subservience to "senior experience" in "American government," I don't think "old" will find many buyers in this year's general election. The young, vigorous, and cogent Barack Obama has the most popular appeal across generations and will win because of his party's Brand-"D"-for-change and his own many genuine qualities. The Republicans had a really bad, if not bizarre, rat-pack to pick from this year. The least dysfunctional of the reactionary rodents won the rat race through underfunded attrition among the "candidates" and sheer indifference among the voters. Despite what the press will try to make of the "contest," a Black Stallion Democrat should have no trouble in a "horse race" against an angry, aged war-agitator (not even born in America) fronting for that over-the-hill disco band: the Geriatric Old Poops.

"(not even born in America)"

Huh?

Here's my beef with Micsane:

What is it about getting captured by the enemy that makes you a "War Hero."

My uncle was in Vietnam and didn't get captured. Does that mean he is more or less 'heroic.'

When someone wants to have 'war hero' connected to their name, I expect it like this:

"I managed to sneak to the right of the enemy's machine gun nest. I captured the nest, then directed fire against the entire front line. I ended up capturing 500 prisoners singlehandedly."

Audie Murphy, Sergeant York were "war heroes."

John McCain isn't.

Just suffering torture doesn't make you a 'war hero.' How about all the people tortured by the Chicago Police? Are they 'war heroes?'

Another version of the Sgt. Alvin York story.

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When JFK was asked by a school child how he became a war hero. JFK replied: "It was involuntary; they sank my boat".

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Let's be fair here, the dude spent years in a Vietcong POW camp, was tortured, beaten, injured, malnourished. At one point the Vietcong offered to release him due to his father's position as the top Admiral. McCain turned refused the offer unless they offered to release the other POWs as well. He wound up spending 5 years in a POW camp.

Now, none of this makes him presidential material. None of this makes him a more qualified person than Obama or Clinton to lead this country. None of this makes me believe his foreign policy won't be more war, more death.

But yes, KingElvis, this does make him a hero.

I heard a guy on the radio today who went to military school with McCain and had already been a POW for a couple years when McCain showed up. All sorts of scary stories. McCain was a dumb, deranged, loose cannon with a raging temper long before he got to Vietnam.

Here's a link:

http://www.military.com/opinion/0,15202,164859_1,00.html

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DOH!

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Whatever Karma McCain has earned as a POW has surely been spent by his overseeing and promoting this disastrous war.

4000 dead and 60000 injured > 5 years POW

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this is great -

Republicans do this all the time -- ridicule
They hit Al Gore so hard on the stiff robot who invented the internet that even Al Gore made jokes about it.

Kerry was ridiculed as northern rich yalie who windsurfs (even though GWB was northern yale who fakes being a good ole boy)

I for one will be pushing the McCain = Grampa Simpson meme until election day

Beating McCain means not attacking his strengths head-on, but turning them against him.

This is a an absolutely brilliant diary.

Unfortunately, the best-suited guy to implement the strategy, Jon Stewart, has a huge man-crush on McCain and his "lovely family". We need to get Conan O'Brien to go over there and slap him upside the head again.

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Yeah, a TDS-style montage of ol' McCain will probably not be in the works in the near future. However, you can gauge whether any reframing of him works by whether TDS runs a montage of 24-hour news talking heads repeating the same line.

Anyhow, we got us the internets and a series of YouTubes at our disposal, I think a few creative types could edit a highlight reel of his least glamorous moments together rather effectively.

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Timba, man... you totally called it!

http://tpmcafe.talkingpointsmemo.com/talk/2008/04/the-daily-show-totally-onionbe.php

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Ha! Cindy McCain is no Jacqueline Bouvier.

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