Reader Posts

« previous | TPM CAFÉ READER POSTS HOME | next »

More Mall Than Coffee House

I'm running on empty but this last gasp of writing is to suggest that we have lost a coffeehouse but gained a Wal-Mart. Yes, there is coffee, yes, there are tables, and yes, there are customers. But you don't go there for the coffee, or the people.

And the purpose of the Wal-Mart coffee shop is not coffee or conversation, but keeping the customers in the store longer. That is the purpose of TPM Cafe. It's a reversal of an old media model, that of providing a good read to earn income, into the modern, TV version, that of providing an audience for the advertiser.

Even though newspapers earn most of their income from ads, the product got started with the older model, and it still carries some of the original emphasis. TV and radio, by comparison, got started with an understanding that only advertising could pay the bills, without a purchase needed to hear programs.

So now we have the abomination of TV programming that is designed only to render up an audience for advertisers, delivered by a subscription service that promised to free programming from that, and yet insults us with advertisements that we have paid to see. And blogs are discovering the power of this business model.

TPM is now another audience-delivery system. It's a living, I guess.


Comments (29)

I'm sorry, Tom, but this is ridiculous.

Once the recommended system is up and working again you all will have an opportunity to consistently promote threads and writers that you can follow every day. You'll be able to reward good writers with audience and a better conversation which will improve the community here by keeping thoughtful folks around.

To make our attempt to give readers more of a say about what does and doesn't get read here, and more of an ability to have real conversations on sites other than Cafe, into some sort of callous financial calculation is really pretty offensive.

If you don't like the new design, that's completely within your rights (it's not fully working so I'd ask folks to reserve judgment, but that's up to you). But there's a difference between disagreeing with our conception of how to make a better community for all of you and slandering us as greedy ad whores. I'd think after all this time you'd think better of us than that.

I wish I could recommend this comment... I still find the new site unpleasant, mostly because my profile "tracker" shows only my posts from 2005, so I'm unable to engage in conversations spread out over days or weeks. But the TPM people have shown considerable integrity over the years. Give 'em a break.

Tom, I'm not going to be offended or not offended. But as the person who pays the bills and signs off on all the decisions at TPMCafe, your point might work well as the basis for an undergraduate cultural studies essay. But as a representation of what thinking went into the redesign of TPMCafe, it falls wildly off the mark. TPM is supported by advertising -- has been ever since I started expanding it from a one person blog. Nothing's changed about that. If you're under the impression that TPMCafe is or ever will be some sort of cash cow, you are sadly mistaken. It has always been something that's subsidized by the main site. Which is fine, I always intended it that way.

The prime reason behind the redesign of TPMCafe is twofold. First, it ran on a different software platform than the rest of our sites. That meant constant headaches for us in trying to keep it running and making it fit together with our other sites. Second, very few people could figure out how it worked. There some great things about it. And there was a core audience that had figured it out. But overwhelmingly our audience could not.

I personally wanted the opinion pieces that run at TPMCafe to be more on the front page of TPM, in our news section. And I also wanted to find ways for the material that readers posted in their blogs to be more prominent, for them to get on the front page of TPM as well as on the front page of our other sites.

We also thought it would expand the breadth of TPMCafe's discussions and community if cafe denizens could comment, using their same stable identities on TPM material from other sites too.

As Andrew notes, there are still a couple levels of functionality such as threaded comments that aren't working correctly. And a few of the kinds of functionality that were lost -- such as ability to track threads, we're going to try to work back in as funds make it possible.

But these are the actual reasons for the redesign of TPMCafe and its closer integration into the rest of the TPM network. It definitely changes things. And I accept and expect that some won't like the changes, though I'd ask that people be open-minded about the changes and how they shake out. The fact that all our sites require advertising to stay afloat is no more than to state the obvious. We don't charge for the site; we don't take foundation grants. So that's where the money comes from. And believe me, it takes a lot of money to run all these sites. But nothing has changed in what we're doing or how we're doing it. And the dime store publishing history hokum you're trying to fit us into is just silly.

Let me just stress that tracking is crucial. Online conversations among busy people are slow, and must therefore be done in parallel and stretched over days and weeks. They only work if it is easy to get a list of one's latest conversations, with an indication of whether or not someone has responded. At least for regular and computer-savvy commenters like myself, this is the single most important feature to preserve on the site, and it's frustrating that it's the feature most broken by the upgrade.

We're definitely looking into how to get this feature back or another one that accomplishes the same purpose.

Not going to maintain customer loyalty by denigrating what was really only a personal gripe, anyway. (I'm a dropout.)

But is it OK to note your use of the term "breadth"?---

"We also thought it would expand the breadth of TPMCafe's discussions and community if cafe denizens could comment, using their same stable identities on TPM material from other sites too."

I liked the depth.

You can't win them all, and you may keep me, or lose me, but I don't imagine one grumpy guy will matter.

For me, it's the "front paging" of the immigrant blogspotters who are dumping their formerly unread logorrhea at the new Cafe which is offputting. Would that more might take a lesson from Matthew Hammond.

Perhaps, if promotion to the front page required a certain number of recommendations or the votes of "trusted readers," there would be less complaining.

as the recommending system kicks in I think this will largely resolve itself.

How "Invisible Hand" of you, Josh. I thought progressive opposed that.

:)

How "Invisible Hand" of you, Josh. I thought progressive opposed that along with trickle-down economics.

:)

Well, my plea is for patience, I dunno, maybe even a bit of compassion, bigger-picture gratitude, and loyalty. Our side needs to do a better job, I feel, of helping support and sustain people who are making valuable reporting, analysis, advocacy, and other contributions as Josh does.

Movement conservatives, who admittedly have a huge advantage because of their far greater access to the money of rich individuals and corporations, made a conscious decision to support people committed to their movement, who they felt made valuable contributions, with options for them to make a living over the longer haul. They have benefited with strong, durable institutional support that has enabled them to have much success and staying power marketing their brand, whose contents are not especially popular when you strip away the packaging.

I don't begrudge Josh or Andy or any of the other staff a living. To the contrary. I am grateful for all the extra stuff Josh has taken on when he never needed to do that. It comes with a lot of risk and aggravation. Being on the side they are on they typically have to be creative and scrappy figuring out how to do as much good as they can and survive at the same time.

Not casting aspersions on denizens or management. There is lots of competition for our time and attention. If folks like Tom or nascardaughter, among some of the others who are making rumblings, leave, they're big people and know what they want. I'll miss their contributions if that does happen.

I'm not leaving this place any time soon.

Today appears to be the first day that I'm actually able to blog and comment. Perhaps it is a Blog Zen koan that given the use of avatars, I want to delete my image from my bio, but there is no file shown.

One ulterior motive: I've been considering using Movable Type for some of my own sites, and can't say that I'm impressed so far, for the kind of content that I want: mostly technical things. That isn't a reflection on TPMcafe as much as on the software, and perhaps the software release team. Obviously, I'm used to mission-critical software, but the two major changes in software base that I've undergone here have been very painful.

Incidentally, clearing cookies, unless one has third-party software that lets one control single cookies, is just not a viable software fix. Things change, I suppose; no one is asking me to reinstall my operating system. I miss some obedient dinosaurs like OS/MVT/HASP/TSO, when I was in real control.

A quick search of the browser's bookmarks database -- "tpm" as the filter -- ? But then, which bookmarks to delete? Will I lose my avatar? :'-(

Oops! I meant cookies database. But then, you knew what I meant.

clearing cookies, unless one has third-party software that lets one control single cookies, is just not a viable software fix.

Thank you for saying this. I find it outrageous to expect this of users in this day and age. Maybe 5 years ago it was acceptable. MHO: if you can't handle that, you really shouldn't be changing software. I've seen a switch on sooo many other sites where there were no such problems, everything transferring over easy. Businesses have too much at stake to aggravate customers. I don't blame TPM Cafe management, btw, I blame whoever is helping them, I think TPM Cafe management should be angry. Look at all the time Andrew is spending on this, for example.

One thing I think no one can dispute is the title to your post
More Mall Than Coffee House
given that your post was published this morning, and it is already only accessible in something labeled an "archive" which many will not bother to click on.

When the recommend system is working, it won't help that situation much, because anyone who has enough time to bother to load a page ominously labeled as a whole week's archive, will find that the top of it has things they already read, and they will close it.

At bare minimum, the blog posts have to go in pages of like 10 per page.

And the software should enforce a break between introtext and main text so that long pieces don't hog lots of space.

If you continue to get this much volume and don't put it in smaller packets, it really will just be unread mail. People will not spend time to vote on all this stuff. People will be speaking to a void. Tom's right about that.

I don't mind the new bloggers too much. Some of them are quite good. The problems are 1) there are so many of them 2)posting about the same subjects 3) at close to the same time and their posts are 4) way too long.

Too bad the software doesn't limit front page displays to short opening paragraphs. It might help aspiring writers develop more concise theses.

I'm pleased to have Josh and Andrew explain in more detail the reasons for the changeover. I am not unhappy you are making a living. But absent the inside story, I saw only a trend I didn't like. Am I in the minority?

You know how much I admire this site, I hope, since I have always thanked everyone that offered personal attention to fix the problems associated with other changeovers. I've always recommended it to others, and am glad to see your site growing in visibility.

As to the Cafe being different than the other pages, fixing that serves your convenience more than ours. Of course you owe us nothing, having provided a venue for us to use at will. But it just doesn't look like it will recover the other feeling.

First the Discussion Tables died, then we lost tracking, (and rating). I especially miss seeing three or four main-page items at the Cafe in one screen. The column list ain't the same.

What this really means is that I had some great times here, and I'm growing old and curmudgeonly and get tired of the constant drift these days.

Don't dis undergrads, I'm a college dropout.

Emma: Agreed. Some of the volume may be a result of the "merging" of the different tpm audiences so that there are a whole more politico folks here right now, at absolute peak season of election chatter. If the volume doesn't slow down, or if some other way isn't found to let readers quickly see more posts then this could be a long-term problem.

In the meantime with a dead heat on the Democratic side and a live race going on I don't see a decline in the traffic any time soon and my concern is that some of the really good contributors who are writing on something other than Hillary/Barack will leave out of boredom, frustration, or both. That to me is one of the biggest short-term challenges the site faces right now, at least in terms of what I am hoping for from the site as things settle down, which is a mix of the politicos with folks who write on other stuff where neither completely drowns out the other. Just one person's preference, though. And I don't say it's easy, or necessarily even possible, to pull that off.

I don't know what might be worth trying as a way to address that short-term. Maybe a division of reader blogs into two sections, one "Election 2008" and the other Everything Else or some name with a positive valence? Does this merely re-create the division between the cafe and Election Central audiences which management wishes to collapse?

I rated this a 5. :-)

Final kvetch. A long time ago (Kate C era) there was an overhaul, which involved setting up a mirror site we took for a test drive. Not this time. It happened realtime, on the fly. Reasons to do that might include confidence in the other pages' system, and saving money, of course.

Since the other overhaul involved asking us to evaluate the new system before it went operational, that my explain why I feel so left out this time. But it's the aggregate traffic that's paying those bills, so this is a very private complaint. And I know that traffic is money.

Numbers for the Numerate!

From 00:01a.m. 2/6/2008 -- 7:09p.m. 2/7/2008

Total number of reader blog entries = 76
Total number of comments = 213
Average comment per entry = 3*

I excluded five blog entries which dealt solely with discussions of the style of the new TPMCafe (2 by Tom Wright; 2 by cscs; and 1 by nascardaughter)

Excellent work, Ellen. Thank you.

Maybe not a bad definition of Drive-By Blogging.

It has occurred to me that I should have identified the particular page from which I developed the figures. It was only one, but it's the reader blog page (I call it the "talk" page) which I suspect is most complete.

Here it is.

Well, I do hope the various changes to TPM since I first discovered it (via Al Franken) have ensured its future. We can always use the honest reporting. But every change has made the Cafe worse, from my view.

Reply to cscs: (in case this gets inserted somewhere else):
Thanks! As a kind of experiment, I posted my second blog entry since the new site came online. It was an effort to do all the things I normally do not do in my posts: a) be brief b) ask a question or do something inviting actual discussion instead of just pontificating c) contain content not about, or at least wholly about, politics. It invited readers to give their view on what cultural change(s) in the US might carry the greatest implications for political change.

Mind you, this was not a "politics-free" entry. It led with culture, inviting folks to link it with politics. So it wasn't asking anyone to go cold turkey all at once and give up saying anything about politics. :

But it invited them to do so. I just wanted to see if anyone would reply. I wanted to just ask an honest-to- goodness question, one I find interesting, with no point I am trying to "prove", and sit back and listen as others...well, pontificate or whatever.

Last time I checked a couple of minutes ago, that blog entry is just about to scroll off the most recent 10 reader posts. It's been up maybe 5 or 6 hours so far, longer frankly than I thought it might be. One reply so far, a good one I thought, which the person replying subsequently posted as a new blog entry, thereby helping hasten the deposit of my entry into the Great Black Hole in the Electronic Beyond.

'tis the season in politics, right now. Tough competition for other topics for the time being.

Not to read too much into this one little experiment. But believe me, I get what you, Tom and quite a few others among the longer-termers are saying.

I tried searching through blog posts at TPM by using Election Central as source. It appears that any blog post that went up there, or at Muckraker I guess, showed up at the Cafe. Interestingly, there is more than one Cafe. When you go to "all reader posts" at EC you get a page with the Cafe heading, but it's a different list of blog posts. That is, EC posts are there but not some original Cafe posts. In particular, one of mine, "Why Not a Subscription Cafe?" shows up in the Cafe rolls but not in the EC/Cafe rolls.

That may be because my identity is not working right, but the explanation for the instant increse is simply cross-linking into one site.

Another question I had was whether any notice was given to any sector at TPM that detailed what was coming. I searched at TPM, Election Central, and Muckraker, using "site upgrade" both with and without quotes. Nothing at Muck, EC returns an error message, but TPM returned this from the departed Kate Cambor, back when Josh did include us: http://tpmcafe.talkingpointsmemo.com/2005/09/29/home_improvements/


Following up on Josh's recent post about some upgrades at the site, we want to get further imput from you about what you'd like to see done at TPMCafe. We narrowed down your suggestions to these four, but we'd like more suggestions from you over at the Cafe Management discussion table. Thanks for your help!

First, I appreciate the TPM sites very much. I find the sites to be the most reliable and even handed source of information relative to the election campaigns.

I also appreciate very much the prompt attention that Andrew has paid to reported problems.

I had been registered, under a different user name, with TPM Cafe for 2 and 1/2 years and found lots of useful information and fascinating discussions there.

I like the new format, though I agree that there must be a better means of indexing the reader posts.

I suspect that over time, the reader marketplace, utilizing, or not, the recommend function and by withholding comments, thus denying the attention often sought, will discourage the frothers, provocateurs, wordy, and those tending toward social networking.

I have already determined to not bother reading the contributions of a number of posters whose offerings are of no interest to me, and have noticed a couple of frothers have apparently already departed.

I'm going to hang around, and will try to exercise restraint in contributing to the problems.

Post a Comment

Advertisement
Please disable your adblocker!
Ads are how we pay the bills!

Subscribe

The Coffee House
TPMCafe's regulars

House Brew
From Your Cafe Editor

Special Guests
Big names and big brains

Special Features
Pressing topics and trends

Table for One
An expert's week-long talk.

All Reader Posts
TPM readers discuss.

Book Club Calendar

Coming Soon



January 12-16



« Book Club ArchiveFull calendar »

Recent Reader Posts

All Reader Posts »





Masthead

Editor-in-Chief
Josh Marshall



Subscribe to TPMCafe's feed.
Subscribe to TPMCafe's reader blog feed.

Advertise Liberally
Share
Close Social Web Email

"To" Email Address

Your Name

Your Email Address