This is pretty amusing.

The Israeli Defense Forces will now be pushing the official Israeli line on Facebook and Twitter. I guess it understands that its unofficial defenders (often trolls) on the web run heavily toward bigots and ethnic triumphalists who do Israel's cause infinitely more harm than good.

But Israel needs to understand one thing. Thinking folks -- especially the young and especially on the web -- do not trust official sources and especially official military sources. Perhaps before Vietnam, Americans believed the Pentagon. But who does now?

Two words: Pat Tillman. And that is one of a million examples. I mean, imagine winning an argument about Afghanistan or Iraq by quoting the Pentagon! It's laughable.

So, if we don't trust our own official military sources, why would we trust Israel's. Answer: we won't.

The IDF is wasting its money. Better it should spend its resources not on defending its modus operandi, but in changing it.

The Israeli government understands that the blogosophere (with the exception of the crazy right and a tiny army of trolls and Israel firsters) does not buy its line. And that is a good thing. After all, not many Israelis do either.

Next up: an IDF bureaucracy to counter Jon Stewart?

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