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Why are Americans fascinated by Sarah Palin?

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The meteoric ascent of Sarah Palin as a celebrity puzzles many Americans. Why, her detractors ask, did a presidential candidate choose an inexperienced and inarticulate former beauty queen who had governed the state of Alaska for two years as his vice-presidential running mate? Why were right-wing Americans not disillusioned when Palin simply decided to quit her position as Governor after only two years of service? Why is Sarah Palin on the cover of Newsweek in the United States this week, in short shorts, and athletic gear, holding several Blackberry phones, as she prepares to exercise her rather amazing body in a gym? Is this the image she intends to use as she pursues her ambition to run for president?

If the rest of the world finds this bizarre celebrity puzzling, so do many Americans who know there is little beneath her alluring exterior. This week, Sarah Palin is everywhere, on dozens of talk shows, flogging her new book, Going Rogue, and quite frankly, she's a huge embarrassment to many people in this country. And yet, her new book is already a best seller in the states.

Sarah Palin knows almost nothing about domestic or foreign policy. During the presidential campaign, Katie Couric, a news anchor, asked her what magazines she routinely read. Palin hedged, became evasive and, in the end, could not describe any journal at all. More recently, on the right-wing cable network Fox News, Sean Hannity, one of the well-known conservative blowhards, asked Palin what can be done to prevent Iran from getting nuclear weapons. Palin's answer revealed her confusion between Iraq and Iran:

:Cutting off the imports into Iraq, of their refined petroleum products. They're reliant -- 40 to 45 percent of their energy supply is reliant on those imports. We have some control over there. And some of the beneficial international monetary deals that Iraq benefits from -- we can start implementing some sanctions there and start really shaking things up, and telling Ahmadinejad, nobody is going to stand for this."

This is the same person who argued she was well-equipped to deal with foreign policy because she could see Russia from her home.

To really understand the rise of Sarah Palin, you have to know something about gender politics, as well as American political culture. Sarah Palin projects a paradoxical image to the American public which many religious conservatives nevertheless find comforting. On the one hand, she appears on the cover of Newsweek as a sexy siren who, as the mother of five, is still a rather stunning and glamorous former beauty queen. At the same time, she tells listeners that she is a simple, ordinary hockey mom , married to a wonderful man, and the mother of five, including a child with Down syndrome. Complicating that image, however, is that fact that she has spent much of the last year away from her family, pursuing her ambition to run as president in 2012. And somehow these contradictions work and don't unravel the careful image she had chosen to embody--the sexy siren who's greatest strength is that she's just an ordinary housewife.

Why has she been so successful? Because right-wing populism is a strong strain in American political history. Politicians pretend to be just ordinary folk, raising hell about intellectual elites. Sometimes they have also attacked economic elites, but that has certainly not been the case since 1980. Instead, their current mantra is lowering taxes, fighting against health care reform, using the government only for wars, and embracing "traditional values," which includes opposing abortion, Darwinian evolution, and gay marriage. Their attacks are not against the wealthy, but against government spending for the ordinary people and cultural and intellectual elites.

If Palin knew any American history, she'd know that right-wing populism invites great anger and sensationalism, but has not yet resulted in electoral success. For a conservative to win the presidency in the United States, he or she must have the warm genial quality that made Ronald Reagan so popular. Even George W. Bush ran as a "compassionate conservative," a friendly frat boy who would buy you a beer, not someone who would try to incite the fury of angry mobs.

Palin, on the other hand, does try to stir up anger among her admirers. She is snarky and sarcastic. She lies and tells the public that health care reform would create "death panels" that would decide which elders could receive medical treatment. With great authority, she accuses President Obama of hanging out with terrorists. Part of her appeal is that she is a maverick who can seemingly "go rogue" without suffering any consequences. This image appeals to those who see themselves as outside of modern society, alienated by the cultural life and tastes of the East and West Coasts, left behind by history, wedded to her belief that the "end days" are coming within our lifetimes. Faith, she says, is what keeps her going.

Rumors are flying that the Associated Press is currently fact checking her book, which will undoubtedly reveal some whoppers. But that won't matter to her admirers. She speaks for those who love to look at her, who don't mind that her knowledge is thin, that her sentences are mangled, and that her ordinary mother routine is a ruse, or that she simply quit her job as Governor because she was bored.

Does she have a chance to run for president? I don't think so, but the Republican Party has become the home for ideological purists like Sarah Palin. They are market and religious fundamentalists. "Moderate" Republicans have become political oxymorons. They are targeted by right -wing purists and then replaced by more conservative candidates. While it is true that America is a centrist-right society, ideological purists have never won national office. Still, in primaries, where the conservative base is very strong, it is conceivable that that Republic party would self-destruct by annointing someone for their ideological purity. Sarah Palin fits that bill.

But President Obama would have to do everything wrong to lose to Sarah Palin. Unfortunately, there is a great deal that can go wrong in four years--two disastrous wars and a broken economy, for starters. What she does possess is celebrity and name recognition. She's famous for being famous. My best guess is that she will become a talk show host on the conservative cable network Fox News. But, eventually, she would lose that gig because even those ideological right-wing talk show hosts are quick on their feet and speak in semi-coherent sentences.

Right-wing populism is strongest in American when there is social anxiety, economic panic, and a sense of personal desperation. As the dollar weakens, and America ebbs as the world's greatest superpower, there is plenty of this alienation among people whose jobs have been outsourced, who have been laid off and lost their homes, and blame intellectual and cultural elites, rather than the extraordinary greed of the financial industry and the government's lack of strong regulation.

I don't think Sarah Palin has any chance to become a serious presidential candidate. But, I could be wrong. In 1970, I predicted that the first female president in the U.S. would be a right-wing conservative. I really hope I was wrong.

(First published in www.OpenDemocracy.net in Endland,11/23/09)
Ruth Rosen, a former columnist for the Los Angeles Times and San Francisco Chronicle, is professor emerita of history,teaches at the University of California, Berkeley and is the author of The World Split Open: How the Modern Women's Movement Changed America (Penguin, 2006) www.ruthrosen.org


43 Comments

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So Palin is not qualified because she misspoke and said Iraq instead of Iran? Funny, because I saw Biden do the exact same thing on a Sunday press show. Then again, you can't even spell her name right in your title, so I guess that shows what your opinion is worth.

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It's always dangerous to call somebody an idot in print, isn't it?

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Yeah, unfortunately I have done it too in replies with typos in them, and there is no way to fix it. I blame my deteriorating eyesight!

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I disagree with you a lot bulldog, but I do like that you're friendly and have a great sense of humor.

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Yeah, he's a great pal! He calls people idiots, morons and fools. Why do you think he has a sense of humor? Because he was forced to admit he made mistakes?

Bulldog is a misanthrope. If I were of his stripe I would not come here because I think it is more interesting to read the ideas of those who actually think. He likes to come here and call names, but never puts any facts out.

If you think he is legitimate, then I personally think the joke is on you.

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I've always responded in kind, except that I typically don't use the profanity that people like Old Grouch seem to favor. About the harshest thing I've called people is moron or idiot, and in my opinion they deserved it. If you want to talk issues I am happy to do so, if you want to trade personal attacks, that's fine also.

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I've been having nice conversations with the ol dog lately Cville!

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I heard Palins' interview and agree that it wasn't spoken in ignorance. It would be easy for anyone to slip in an Iran when they meant Iraq. I watched all of the gotchas on prime-time talk shows last night and the talking heads just confirmed what childish pissing contests these debates have turned into. As far as Palins' book is concerned, it's typical of most right-wing titles. Purchase the first printing with GOP cash, do the book tour for a couple of weeks (Draws the tea bag cretins) and what they can't sell goes to the 75%-off bin or they get given away. This is a very short cycle but does drive the title up the best seller lists. Wait six months and search the total sales lists.

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Palin's 'misspeaks' etc. actually put her in good standing with her followers - the manichean, radical, paranoid, ideologied, anti-intellectual Right.

And they, in turn, represent nothing more than that historical phenomenon which has occurred for eons and is now occurring in this country - prosperous nations inevitably drift into (materialism) and anti-intellectualism (unfortunately with almost predictable disastrous results.)

Of course, we mustn't forget what one of her early supporters, Adam Brickley, said of her, "The hand of God" played a role in choosing Palin, "...something else was at work." Perhaps she's not merely a 'drift' but instead a 'chosen' - wasn't Bush one of those?

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I think the "can Sarah be president?" question misses the mark with her. That's not what she's really about.

Like Glenn Beck she serves as a focal point for right wing anger. Why are we out power? Because they, our own party's intellectual elites, abandoned us. They turned their backs on the real spine of the party. They cost us by not being Republican enough and by Republican we mean the real red state variety of gun lovers and heterosexual marry-ers.

Remember when HW Bush lost to Clinton? The Republicans blamed HW for not being Republican enough. He raised taxes, they said, and created an opening for Ross Perot and Clinton stole the election. You see the same thing now. They say that W "wasn't a conservative -- why just look at all the government spending he did!"

A Palin or a Beck could never win a national election because, in their role as rilers of the base they have to say crazy things. But they can make a lot of money and do a lot of damage from the fringe and that's all that matters.

But we shouldn't dismiss populists from either the right or the left. Trust is, both parties do have elites who often ignore the masses. Witness what Democrats have done with health care reform which has largely been in direct defiance of the party's base. Or witness how the Democratic establishment failed to stand up to Joe Lieberman when he ran for office after losing his party's primary.

The two parties definitely create the conditions for populists on both sides to flourish. That they will always be too radical to win elections doesn't hurt them any, their adherents take that fact as confirmation of what they already believe: that the establishment will never allow anyone who speaks for them to get into a position of power anyway.

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I think Sarah Palin and Glenn Beck are simply engaging in community organizing. It's Lou Dobbs who's considering running for president.

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Shorter Ruth Rosen:

"Here's why I hate Sarah Palin"

That this was going to be a hit-piece that doesn't even pretend to be serious was clear after the first two sentences.

"Celebrity, inarticulate beauty queen, body" - just in the first paragraph.

But then Ms Rosen, "a pioneering historian of gender and society", knows the audience she's writing for and I'm sure all of them agree that Sarah Palin would never have a place in a brave new world that got split open by a modern women's movement. She don't fit the stereotype Ms Rosen has in mind.

A far more interesting phenomenon about Sarah Palin is not what she inspires in her followers (that's not new, look at the obsessed Obamabots for inspiration) - it is what she unleashes in the left-wingers, and that thing is nasty, unsavory, mean-spirited and has all the hallmarks of the golden age of Hillary the Nutcracker.

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Exactly how many Americans are "fascinated" by Sarah Palin. Why has TPM Cafe spent a week giving Sarah Palin free advertising? Why are there so many posts about Sarah Palin?

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"Why has TPM Cafe spent a week giving Sarah Palin..."

Because they are "fascinated" by her. That's what Ms Rosen's post is all about.

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except right now TPM is giving "Sara Pahlin" free advertising, whoever she turns out to be.

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The fascination with Sarah Palin is exactly the same as the fascination with Obama in 2008. The way you describe Palin, nothing below the alluring exterior, is also a perfect description of Obama. Both are neophyte politicians who rely exclusively on charisma and biography, as opposed to actual accomplishments. I am sure you had no problem with Americans' fascination with Obama, why then with Palin...aside from the fact that she is not a liberal Democrat?

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Why are the media (including TPM) so fascinated with SP is a better question

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Dead on! Every day they become closer to tabloid news. It is much ado about ratings, while news we should be getting goes missing. Very sad state of affairs.

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To be fair, Ms. Palin did not pick the semi- cheescakey cover photo for Newsweek. But she did pose for it for I believe Sports Illustrated.
And to Nudnik, it's true. Obama's star power did seem a bit ahead of his accompishments.
However, Obama is a graduate of Columbia University and Harvard Law School, where he was the president of the Harvard Law Review. He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney in Chicago and taught constitutional law at the University of Chicago Law School from 1992 to 2004. He served three terms in the Illinois Senate from 1997 to 2004 (without for instance quitting halfway through any of the three terms). Following an unsuccessful bid for a seat in the U.S. House of Representatives in 2000, Obama ran for United States Senate in 2004. During the campaign, several events brought him to national attention, such as his victory in the March 2004 Democratic primary election for the United States Senator from Illinois as well as his prime-time televised keynote address at the Democratic National Convention in July 2004. He won election to the U.S. Senate in November 2004. He wrote two books (without ghost writers), none of which contain lots of episodes and claims disputed by others in a position to know. Palin, on the other hand.....

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Great post.

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Some of us are decidedly NOT fascinated by Sarah Palin. In fact, with due respect but also pure frankness, some of us (or one at least) are (am) downright disgusted that someone of your intelligence and perceptiveness, Dr. Rosen, would waste time on such a waste of time. She is clearly too stupid to be Governor of a remote state let alone to hold high national office, let alone speak intelligently on any major national issue. John McCain may be border line senile, but he has enough marbles left to realize what a mistake he made associating his first and last presidential nomination with her.

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I don't think a significant number of Americans give a rat's ass about Sarah Palin.

Unfortuantely, lots of people in the journalism biz can find nothing else of importance to write about despite two disasterous wars that are going on, the nearly total collapse of the economy and lack of a recovery, breathtaking corruption througnout the federal government over the past 9 years, a government giveaway to the criminals who run Wall Street that has sucked up all the nation's ability to combat the depression we find outselves in, extensive and numerous war crimes planned at the highest levels of government and carried out during the Bush years that the current administration is helping to cover up in violation of international and domestic laws, vast spying against the American people being conducted by the government, and much, much more.

But let's just focus on the nitwit Sarah Palin because gossip and being catty about her is a whole lot more fun than trying to make sense of the things that matter.

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Marlin Perkins again...

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This whole pseudo-phenomenon is ridiculous. Journalists are commanded by their bosses to run dumb stories at the same time to coincide with a HarperCollins book release, taking a bet that there is going to be some kind media buzz on which to capitalize, and then they convince themselves that people must be "fascinated" by Sarah Palin. Why? Because we are all running stories about her at the same time! Somebody must be fascinated!

Who's fascinated? The media work groping themselves in their own virtual reality hall of mirrors.

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There's something off in the logic here. A post about Sarah Palin that asks about itself. Not fascinating. Just convoluted.

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Uh, TPM Editors? Ruth made a typo, but... shouldn't some one be here to fix it?

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The meteoric ascent of Barack Obama as a celebrity puzzles many Americans. Why, his detractors ask, did Democrats choose an inexperienced and inarticulate former community organizer who never had governed anything.

If the rest of the world finds this bizarre celebrity puzzling, so do many Americans who know there is little beneath his alluring exterior. This week, Barack Obama is everywhere, quite frankly,he's a huge embarrassment to many people in this country.

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Oh, sheesh. Come on. Community organizer in Chicago is a bigger job than mayor of Nowhere, Alaska. And Senator from Illinois is way bigger than governor of Alaska. :)

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It's my hope that Anna is being snarky, here.

Then again....who the hell knows?

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"inarticulate"

That alone made the parody worthless.

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"inarticulate ?"
Barack Obama's Teleprompter is articulate. he is not.

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Why?

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No one is more of an embarrassment to america than you AnnaA.

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Sarah who?

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Who ca say when it was really born, but the Pop Culture is the reason someone like Palin can parley a political moment into a lifetime in Pop Culture.

Pop culture is the reason Michael Jackson sold more records than the Beatle, it is the reaons Bono could reverse Palin's trajectory by turning his Pop Culture life into a political influence. Pop Culture, and the internet that is such a huge part of it all, is the reason a garage band in Omaha can go viral and become world famous and unbelievably wealthy in short order.

And it is a GOOD THING! Pop Culture is the true international community, it lives in every corner of the globe, and is the essence of what the Taliban wants to purge from their own victims.

When you consider that now China has of late added over a billion new consumers to that Pop Culture, there is literally nothing short of world disaster that can replace is as the closest thing to international solidarity.

Anyone who saw "Slumdog Mill'naire" saw the effect on India's people,

It was born

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palins appeal to her supporters is that she is a hater.
I dismiss any argument about what she believes in because she only believes one thing, that she can fool enough people to fulfill her ambition.
She has never felt the need to learn anything and has no intention to ever learn anything.


And make no mistake about it, she is very good at fooling people.
But, she can't fool enough to ever come close to national office.
And she wouldn't get the money to run under any circumstances because she creates many enemies with her deceit.

You think the "inside" people of the republican party like this woman?
They all despise her.
She is bizarre even at their low standards and who among them with ambition are willing to step aside for her?
None.

The media has found its newest distraction.
The fascination of palin is what she exposes of the people that "love" her.

palin has no intention of going away and she is vindictive and petty because she sees herself as beyond critique.
The mindless fools she gives identity to wont go quietly into the night either.

Future circumstances impossible to foresee will dictate palins actions.
I believe she is a train wreck in progress.

The only question is how will she try to take as many people with her as she can.

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Your question makes an obvious mistaken presumption.
Americans are not fascinated by Sarah Palin; American media is fascinated by Sarah Palin.

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Put simply, Sarah Palin is the product of a fickle and revenue-driven media. The reason the media covers her is the same reason the media only covers young, blond, female, and Caucasian kidnapping victims. Ratings, not true newsworthiness, is what drives the business.

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"If the rest of the world finds this bizarre celebrity puzzling.."

And probably frightening, too, in that someday she could be wielding American power in Christian crusade mode against evil.

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Sarah Palin's great advantage to the Republican Party is as far-Right stalking horse - she epitomizes the bizarre extreme of the party's fringe element. Anyone else running looks moderate by comparison, even if he or she supports chaining women in kitchens and legalizing labor-camp sweatshops. She's the perfect diversion, and that's why America's media - Rightwing in wraps - won't stop shoving her down our throats.

And as far as American anger at cultural elites rather than financial greed, where is the line drawn? Americans are angry at a system that has looted them and holds them openly in contempt, be it "vampire banks" or the intellectual/cultural establishment. How much does one complement the other? The big foundations - Ford, Carnegie - are enthralled with their clueless, wine-bar radicalism; you'll see few conservative projects funded by them. Yet they follow the ebb and flow of the markets as closely as any Wall Street titan, utterly blind to their own hypocrisy.

This elite hates the idea of populism because it entails the active participation of this nation's much-maligned, viciously put-upon peasantry. It will take someone far more gifted to speak their language, turn their anger to action. There's a thin line between a raving mob and a revolutionary army.

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Define fascination, please. In this case, I'd say it's a superficial PR campaign, similar to America's 'fascination' with the Octomom or Jon and Kate, ie. it's a manufactured phenomenon which most people don't really give a rat's ass, they just get annoyed when they see said people in the headlines or on tv every day.

A more accurate headline would be, 'Why are 20% of Americans infatuated with Sarah Palin?' This would be related to the right-wing authoritarian love of image vs. substance; authoritarians love projections of power and competence coupled with ideology. George Bush's infamous carrier stunt is a prime example.

The other factor is well-known in business, where a certain personality will not hire anybody smarter than they are, for fear of having their own incompetence unmasked. George Bush and Sarah Palin strenuously project anti-intellectualism, and this disdain makes the 20%ers more comfortable with their own shortcomings and prejudices, masking them with defiance and the trappings of material success.

This superficiality extends even to someone like Ruth Rosen, who can't help but keep remarking about Palin's appearance; it's a physical totem that substitutes for accomplishment in other areas. In other words, nobody raves about Hillary Clinton's body, but she's a magnitude smarter and more accomplished than the Alaskan ingenue. Due to ideology, Palin's supporters simply have to pretend that this doesn't matter, and focus instead on what a bright and shiny turd they've polished up in their own minds.

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Another great post.

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"While it is true that America is a centrist-right society,"

The right would have you believe that, but the left wing proved in the last 2 elections that America is more left than right, but they're just not obnoxious as the right wing and don't make pushing their policies through talking points on a right wing FAUX news channel 24/7.

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