Back in the early 1980's -- before I recovered my senses -- I worked at AIPAC. At that time, twenty-five years after its founding, it would have killed to have a story about it in the Sunday New York Times magazine.

In fact, I don't think AIPAC has gotten this kind of coverage to this day.

J Street deserves this. And Jeremy Ben Ami puts Don Draper to shame. He knows how to sell.. But, as Don Draper would tell you, "you have to have a product." (AIPAC has a very effective and talented spokesperson; but he is selling last year's -- no, the last century's -- line).

Supporting the peace process and opposing the occupation sells. Supporting the status quo? That is like selling a Hummer.

Time is on the side of the good guys. This article heralds a new day.

Those of us at Israel Policy Forum, Americans for Peace Now, Brit Tsedek v' Shalom and our non-Jewish allies (Churches For Middle East Peace, The American Task Force on Palestine and the Arab-American Institute) all share in this moment. But the moment is J Street's.

PS Read an article by J Street's latest hire an IDF combat vet I look forward to the day one of AIPAC's armchair warriors calls out this guy for being a coward and a self-hating Jew!