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Against the Fantasy of a Self-Aerating Media System

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Two must-read posts here and here by James Fallows, on the question of how the wingnuts have got so much mileage out of blatantly false claims about the Obama-Will-Kill-Grandma and other not-so-funny insanities of the month.

One of Fallows' readers asked:

does the new media ecosystem have a greater ability to stop charlatans? Clearly yes.

I beg to differ. What has to be faced, people, is that in the new media ecosystem, anything goes. Anything goes, and goes. In the world of the blogosphere, cable TV, and talk radio, nothing stops. This is Newton (Gingrich)'s new law: Charlatans eat charlatans to nourish themselves, as in the impressive new horror/sci-fi/parable movie "District 9."

The liars and garbage-hounds cannot be blotted out. They can be opposed, and defeated. But to think the media system is self-aerating is delusional.


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That is not quite true. Anything goes only as long as you are a rightwinger. Even moderate and sane leftwing voices struggle to be heard in this new media environment. Nor can we blame this solely on media fears of being accused of "liberal bias" since they are impervious to counter charges from the left. This clearly represents a deliberate policy by the corporations which dominate our news media.

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If "anything goes" into the hopper of 24-hour corporate "news", why is it the "charlatans" at CNN will promote militia spokesmen and "death-panel" fearmongers but not the testimony of "charlatans" like Barry Jennings?

http://michaelfury.wordpress.com/2008/09/17/barry-jennings-speaks/

Why not give air time to these "charlatans"?

http://michaelfury.wordpress.com/2009/07/09/make-it-happen-on-purpose/

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Until its fixed don't watch. Crooks and Liars.com has short clips of the most inane and insane stuff from CNN and FOX if you really need to see it. Do not subscribe to the cable news package or just never watch it, MSM national news included. Colbert can be seen on the web if you want the humorous angle on it all.

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The media isn't a filter. It's not even a sieve. It's an active promoter of the absurd. Why? They know we're addicted and it appears we're incurable.
www.MDWhistleblower.blogspot.com

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Charlatans eat charlatans to nourish themselves...

...And the rest of us are confused canapes. Excellent post.

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that in the new media ecosystem, anything goes. Anything goes, and goes. In the world of the blogosphere, cable TV, and talk radio, nothing stops. This is Newton (Gingrich)'s new law: Charlatans eat charlatans to nourish themselves, as in the impressive new horror/sci-fi/parable movie "District 9."

Why blame the existence of blogs for the right wing nuttery at FOX news? Do you remember when The Mail published the "Zinoviev letter" hoax, which derailed the first Labour government in the UK? There were no blogs, no internet then.

Do you remember the Dearborn Independent, which Serialized the Protocols of the Elders of Zion? That was in the "old media" establishment. It isn't true that everything goes. It was never true. What goes is what the owners of the media believe advances their class interests. Always has, always will. We will have better media when we change that class ownership.

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Your point is well taken but for the last sentence. By definition, the owners of media are wealthy. Equally by definition, "we" cannot change the ownership system without a Constitutional upheaval--and a good thing too. So the dream of a different system comes out of a pipe.

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Your point is well taken but for the last sentence. By definition, the owners of media are wealthy. Equally by definition, "we" cannot change the ownership system without a Constitutional upheaval--and a good thing too. So the dream of a different system comes out of a pipe.

Thank you for replying. First a quibble, by the rules of logic, mt last statement is true even if the set of worlds with a different media ownership is empty.

But more seriously, I disagree. First, constitutional amendments are legitimate. We are so beaten down that fundamental positive change is to us almost unthinkable. That is self-defeating. Part of moving towards change is having serious pipe dreams, as long as one understands the difference between immediate needs and these dreams.

Second, there are many ways to change the make up of media ownership that do not depend and a full blown revolution, without constitutional amendment, some requiring executive fiat, other require legislation, and still other might require a more pro-people supreme court. We can go from re-appropriating or taxing the airwaves, defending and promoting law power community radio and TV, to the government "bailing out" dying newspapers and selling them to the workers as was done to GM. etc etc.

But we must begin with agreeing on the problem, not a proliferation of low cost outlets ("new media") but a media oligopoly.

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I think you make a good point my bearded friend...

Robert Scheer would not be publishing to a wide audience today without internet technology and blog access.

Same with Amy Goodman, A. Cockburn and many others able to access large numbers of the American public outside of the propaganda message and control of the corporate news media. Many financial blogs are embarrassing the worthless CNBC, Bloomberg and the Murdoch Journal...

Hopefully some of the consolidated media trash like networks, cable crap and the highly fascist WaPost will implode from irrelevance and the opportunity of the public to find alternative sources free of mind control.

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I think you make a good point my bearded friend...

Robert Scheer would not be publishing to a wide audience today without internet technology and blog access.

Same with Amy Goodman, A. Cockburn and many others able to access large numbers of the American public outside of the propaganda message and control of the corporate news media. Many financial blogs are embarrassing the worthless CNBC, Bloomberg and the Murdoch Journal...

Hopefully some of the consolidated media trash like networks, cable crap and the highly fascist WaPost will implode from irrelevance and the opportunity of the public to find alternative sources free of mind control.

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Business model business shmodel! Forget that crap. Hope that some eyeballs will fall on their content and motivate the brain behind the eyeballs to buy the product is the best they can do. The literal meaning of selling eyeballs to advertisers IS (as I said) a vulgar misrepresentation. On any given day, I don't even look at ads. So it is literally Untrue that my eyeballs are sold to the businessman insofar as I am forced to view the advertiser’s content. In the MSM you have the mute button, which requires a little more diligence but again puts the lie to the myth that they are selling eyeballs to businessmen.
Sure statistically speaking there are some people who will look at the ad content and of those there is a smaller fraction that will be motivated to go buy the product. That's far from selling eyeballs to business.

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The mass media are, collectively, public theater. A freak show is theater. See the lady with the beard, the man with two heads and so on. So is a circus with clowns. And professional "wrestling." In all these forms of theater, the object is to assemble as many paying customers as possible. The high-minded notion that the media are supposed to be a responsible, truth-seeking fourth estate of the realm is a delusion. Can anything be done? Not that I can think of except maybe to set aside liberal notions of being civilized and get right down there in the mud and blood and spit and let the father-effers have it.

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On a point of fact, this image is incorrect.

Freak shows depend on paying customers. The media doesn't sell news to people. It sells eyeballs to advertisers. That is at least the leading business model. There is also a not insubstantial component of mogul philanthropy, with utlra rich people buying media and running it wither at a loss or at a substantially lower return on investment because of the value of the media as a source of power.

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The media doesn't sell news to people. It sells eyeballs to advertisers,/i>

Which comes first, the choice of content and the slant of content (chicken) or the eyeballs (egg)?

Frontline interviews Josh Marshall about Talking Points Memo, Feb., 2007:

(Frontline:) This is a profit-making organization?

(Josh Marshall:) Yes, it is. Yes, it is.

The (Josh) Marshall Plan
by David Glenn, Columbia Journalism Review, Sept./Oct. 2007:

...At this point, Marshall says, roughly a third of the site’s normal monthly revenue comes from Copeland’s Blogads (which currently charges $10,000 for a “premium sidebar” ad at TPM); another third comes from banner advertising brokered by other companies (recent banners at TPM have pitched cell-phone horoscope services and the film National Lampoon’s Dorm Daze 2); and the final third comes from NextNewNetworks, a start-up Web-video firm that pays TPM to create short daily video segments....
(Note: my quote is from the full article, now only available by subscription.)

continued with one more link citation in my reply below:

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Once again, ponder the relationship between content and eyeballs, you all can be the judge:

TPM sees room for growth through geotargeted advertising
By Zachary M. Seward, Dec. 2, 2008, Nieman Journalism Lab:

....Talking Points Memo has ambitious plans to expand its base of advertisers in 2009, hoping to capitalize on the popularity of its campaign coverage at a time when analysts are predicting a decline in online advertising sales. The scrappy political news site has a number of strategies to weather the downturn, but the most intriguing move is this: selling ad space to lobbyists and other influence-seekers who want to reach the site’s large audience in Washington.....

“There’s a huge advertising market that is trying to reach D.C. eyeballs right now,” Andrew Golis, deputy publisher of TPM Media, told me in a phone interview. “And certainly we can charge a premium to reach those eyeballs.”....

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Have no idea what blogads are.

Firefox + addblock plus

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Which comes first, the choice of content and the slant of content (chicken) or the eyeballs (egg)?

I would say that without content there are no eyeballs but it is conceivable (in some possible world) for there to be content with no eyeballs. This latter case would amount to pointless content, but content nonetheless. (It gets trick since the syntax itself has to be content to somebody even if it is only content to the creator of the content itself; something that someone like Wittgenstein might deny is possible).

There is something vulgar about the dictum that media sells eyeballs to advertisers and I think it is an oversimplification. At least in the web environment, people have choices. They can choose to read this that or the other blogger, they can track this or that commenter. They can skip and they can insert content. That is IMPORTANT to remember here at TPM. We (the eyeballs) create content which is a wonderfully satisfying thing.

I don't begrudge TPM trying to make a profit.

Take some of these Book Club events. They don't seem to get as much traction from the denizens as regular blogs by the likes of Reich and MJ do. Does Reich and MJ slant content? Why of course!! The myth of the unvarnished neutral content is just that: myth.

I make it a point to check out the ads at TPM because I want TPM to continue to flourish and plus I might buy something too. I subscribed to Credo by reading an ad from them here at the Cafe. Do I feel exploited? Used? Not at all.

I just love the opportunity TPM gives me to interact with a lot of interesting people that are able to provide content just as I do. There is a synergy to it all. I have no complaints.

BTW on the chicken and egg thing the answer is the chicken. Think about it from an evolutionary point of view and from an embryological point of view. The ancestor of the chicken produced the first chicken (this has to be so) and the first chicken was an embryo before it got encased in an eggshell. Peace

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There is something vulgar about the dictum that media sells eyeballs to advertisers and I think it is an oversimplification.
You make no sense, vulgar or not, business models are objective economic facts. Media sells eyeballs to advertisers.
We (the eyeballs) create content which is a wonderfully satisfying thing.

I don't begrudge TPM trying to make a profit.

It's great that you enjoy working without pay. I do to. That is why I am answering. But here is the economics of it.

The stuff of TPM works, creating content X, which is given freely to us. We work, creating content Y. We also consume both contents, X + Y. The advertisers pay TPM stuff, not for X (their content), which has no exchange value, but for the by-product of X+Y, that is the by-product of both their (paid) and our (unpaid) work, eyeballs.

Whether you begrudge it or not, that is the model.

Do I feel exploited? Used? Not at all.
Whether you feel exploited or not, both your work and your leisure make money for somebody else. That's an objective fact. Now, it's great that you do not feel bad about it. Money isn't everything in life and people do a lot of things for other reasons. At least some do. But some, those who make the money, don't.
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Business model business shmodel! Forget that crap. Hope that some eyeballs will fall on their content and motivate the brain behind the eyeballs to buy the product is the best they can do. The literal meaning of selling eyeballs to advertisers IS (as I said) a vulgar misrepresentation. On any given day, I don't even look at ads. So it is literally Untrue that my eyeballs are sold to the businessman insofar as I am forced to view the advertiser’s content. In the MSM you have the mute button, which requires a little more diligence but again puts the lie to the myth that they are selling eyeballs to businessmen.
Sure statistically speaking there are some people who will look at the ad content and of those there is a smaller fraction that will be motivated to go buy the product. That's far from selling eyeballs to business.

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What I object to more than anything else is business creating demand for products that have marginal to negative value for the individual buyer and for society as a whole. That is done primarily through advertising and other promotional vehicles. It leads to mindless consumerism and stupefaction of the citizenry.

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Well, I share you're dislike of consumerism. But not your mental confusion. Slow down, read carefully, and learn to distinguish between statements of fact and statements of value.

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When you make an accusation that someone is confusing fact from value you should at least have the courtesy to point out where that in fact occurred.

Selling eyeballs to advertisers is just a slogan. It packs a punch, it evokes a vivid image, but it is a flawed slogan that does not represents what is really going on. There is no value judgment in this; it is a statement of purported FACT.
Please be so kind as to enlighten us where I confuse factual statements with value statements in all of this.

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Don't be distracted by the right-wing sideshow. Work for universal government-sponsored healthcare.
FEHBA pays between 72% and 75% of 1.9 million government employees' healthcare premiums, including those of Democratic and Republican members of Congress who are working to deny Americans the same opportunity. A woman I spoke to in Baucus' office even characterized FEHBA as a "public option".

I ask the question "How can members of Congress accept our money for their healthcare and deny Americans the same deal?" Abolish the Federal Employees Health Benefits Program and watch how fast the monkey wrench pops out of the works.

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Thank god we got the mass weapons of destruction out of Iran.

Different tune, same whistle.

It's interesting this happens a few weeks after Walter Cronkite died.

When was the last time we had a media voice that the majority of Americans trusted?

Will we ever hear one again?

The media (including the blogosphere) is so fragmented, I doubt it.

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I see your doubt and raise it. The conditions for such a thing no longer exist.

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This morning, C-SPAN's Washington Journal had as a guest Brooks Jackson of FactCheck.org

Jackson disspelled some of the myths and BS about the health care issue now making the rounds in the media. I tried to get through to make the following comment;

'This guest, Brooks Jackson, should get the same amount of time on televison/radio/print that Sara Palin received with her ridiculous and false Death Panels comment. But that isn't the way the media works; sensationalism sells, inane charges like "Death Panels", and the more ridiculous the charge, the more your chance of having it presented all over the media.

All Brooks Jackson can offer is fact/truth, and we all know how dry, unemotional, and boring that can be. Who wants to broadcast or write about that?'


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disagree. the brooks jacksons of the world should not get the same amount of time as the sarah palins.

the truth, and the people who tell it, deserves more time than lies and the lying liars who tell them.

people with intelligent disagreements about policy should be on the news. people whow are crazy and completely divorced from reality should be on medication.

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What infuriates me the most is that the RW has so many of the sheep convinced that there is somekind of left-wing bias in the media. There isn't. The only bias in the media is a pro-corporate one.

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Libertine,

truly. I'm astounded that so many Americans believe some of the crap they believe.
I guess these people don't want information they want reinforcement of their unwarranted beliefs.

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I heard part of an NPR programs this morning during which a listener called and talked about the Rew-sevelt presidency and how his policies didn't help anybody at all. People weren't helped, she said, until the industrial revolution came along.

Seriously, that's what I heard. So you can stop wondering now, JohnW.

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Hey FDR,,

FDR was my Commander in Chief when I was in Europe. :-)


I must have seen 10 or 12 different videos of these town hall meetings and what I have yet to see is any of the wingnuts who get the microphone
express a grounded, informed opinion or question. All they do is mouth outrageous exaggerations, unfounded accusations, and jingoism.

here's what I think is priceless:

Wingnut at town hall: 'I don't want the fascist Obama to have a government takeover of my healthcare.' Then the rest of the babblers stand up and cheer and the lunatic speaker basks in his/her 15 minutes of fame.


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I heard part of an NPR programs this morning during which a listener called and talked about the Rew-sevelt presidency and how his policies didn't help anybody at all. People weren't helped, she said, until the industrial revolution came along.

hahahahahahahahahahahahahahahahahahahahahahaha

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fkaZ,

she was probably a tea bagger, or a birther, or a Limbaugh dittohead, or a Hannity fan....or maybe a Glenn Beck fan. She was, undoubtably, a mile wide and an inch deep.

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1.) Is there anyone here who can clarify the source--the text of the proposed legislation--from which the Palinates derived their misinformation?

2.) Perhaps a clearer explanation, beginning here and now, of advanced directives, or end-of-life counseling sessions, or whatever it is in the proposed health care plan that's being misconstrued, could begin to pierce the darkness with a beam or two of illuminating facts.

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Typo! Should be the news media echosystem.

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I think the controversy has taken a wrong turn. This isn't about end of life counseling (though it's great ghoulishness) it's about the committee, group, panel, whatever that is going to evaluate the cost effectiveness of giving a certain person a particular treatment. You know, rationing.

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you're too little and too late again, Shooster, with nothing true and nothing relevant.

the story of your life.

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Word.

And what shooter refuses to acknowledge, of course, is that somewhere between 18,000 and 22,000 people die each year right now because of the death panels run by the for-profit "health insurance" industry. Remember their basic business model: Collect premiums and deny claims. It's the dirty secret that shooter won't admit.

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corporate death panels good.

government bad.

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it's about the committee, group, panel, whatever that is going to evaluate the cost effectiveness of giving a certain person a particular treatment.

doesn't exist.

not even if you understood the difference between 'comparative effectiveness' and 'cost effectiveness'.

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there already is defacto rationing; 47 million Americans are not insured. Millions of others are denied benefits by private insurers or are trapped in plans with uncontrollable escalating premiums because of "pre-existing conditions".

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The media is almost purely user (and, in turn, audience) driven.

And by "media" I mean television and radio. Those media still have the strongest influence, most cohesive audience, and, hence, it's where the money is. So it all goes around. (Doubt it? Check what our own TPM uses to portray the "Day in 100 Minutes" -- it's all television.)

The right wing knows how to push things (user).

And they have a never-tiring (gullible) audience to drive demand.

The left (True Left) is hopeless on packaging and audience participation. They aren't providing valuable eyeballs. Too many liberals (me) find the Left just about as irritating as the Right. And "left of center" has a much, much larger moderate/liberal component than the corresponding "right of center." The Right wing is much more Manichean than the highly graduated Left wing.

And, meanwhile, Liberals are their own worst enemies at packaging and pushing. Our very sense of shading and fairness keeps us from making strong, audience-grabbing messages. Similarly, we are terrible audiences. We don't stick to the same diatribe repeated over and over, and we're skeptical of most advertising. So we're unvaluable eyeballs.

Liberals always expect to be invited and be heard, always wondering why "the media isn't doing its job."

So the only thing I'm amazed at is that we somehow convinced 53% of the electorate and 365 electors to put someone as subtle and expansive as Barack Obama in the White House.

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It's time to stop writing and time to hit the streets. This can be in the form of boycotts ie. Glenn Beck or actually organizing protests or shows of unity in marches and write in campaign and anything else to drown out the wingnuts. I feel as many do that Obama doesn't fight hard enough but this is a little like ignoring your child's education and expecting the teacher to do it all. He need our help now!

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Todd,
As a reader of The Whole World is Watching in college, I must say I have had the book in mind a lot lately, most recently for your portrayal of Novak as the sinister red-baiter (I thought maybe I would find your take on his passing in these pages). And also for the very "admirable" accomplishment of the right in getting their people out there right when the media decided to shine its "spotlight" on the health care issue. The book has stayed with me though I read it in the 1980s, thanks.

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Todd... you know Obama used to pal around with terrorists...

All those old SDS-ers...

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Just to toss something into the stew--maybe we need to rethink the idea of a "fair and balanced" press altogether. The idea of press neutrality is a relatively new one--maybe one hundred and 25 year old, give or take--the era of Joseph Pulitzer--the guy with name on all those prizes.

Go back 100 years before that and newspapers were proudly and blatantly political. The major parties were closely allied with publishers, and the resulting papers wore their affiliations proudly on their mastheads...Whig, Democrat, Republican, Federalist.

The public didn't expect balance. The public expected advocacy, and exercised its political muscle by reading broadly and deciding who was most convincing.

My best example is the Federalist Papers==first circulated anonymously in Papers around the country. The authors were Madison (kind of a "blue dog" in his day, Hamilton, and John Jan.

Far less well known (because they didn't win) were the AntiFederalists...circulating at the same time in their own coterie of newspapers. They were less organized (like today's Democrats) but the essays were no less well writtten and no less widely distributed.

Being an editor was a dangerous business--numbers of them were killed or wounded in duels. (I'm not suggesting bringing those back--except paintball might be fun to watch).

See the Federalist Papers here: http://www.foundingfathers.info/federalistpapers/

and the anti-Federalists here: http://www.iahushua.com/hist/AntiFED.html

It would be refreshing to pick up newspapers without a lot of he said/she said pap.

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Oops... proofreading becomes hazardous to one's health after 9:00 p.m. Only James Madison should have been likened to blue dogs, Alexander Hamilton, and John Jay were the authors. Not John Jan--as far as I know crossdressing was not in his particular bag of parlor tricks.

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