The New GM: Maker Of Mobile Devices
Wilmot, New Hampshire. It is hard to think of a more wrong-headed take on the new GM than today's Times report on how a new muscle car will save the company. Imagine someone writing that a new Bee Gees will save Warner Music; imagine a government stupid enough to be 2/3 owner in such a venture, especially a government committed to reducing global warming and greening the economy.
In fact, the government gets one real prize with the new GM and that's Voltec, the working name for the electric power-train that is being integrated into the Chevy Volt, Cadillac Converj, and other vehicles scheduled for release over the next couple of years; a power-train whose 40-mile range will be extended by a 1.4 liter engine, acting as a dynamo when the battery pack runs down. (The tough little engine, by the way, was snared from Opel before its sale, a good example of finding components from within the global GM group, something the company will have to be great at in the future.
I'll be saying a lot more about this electric vehicle and its commercial "ecosystem" in the weeks ahead (I'm writing a feature for Inc., and will be blogging about it with the magazine's permission). Suffice it to say for now that Voltec has a fighting chance to remake GM the way cell phones remade Motorola in the 1980s (a failing consumer electronics company in the early 1970s). Indeed, GM has a chance to be the first to reconceive the car as a the ultimate mobile device, embedded in both a rich information network and a smart electric grid; the first, that is, to set standards for the operating system that will manage the battery pack, and the communications protocols that will allow millions of electric vehicles to syndicate information and communicate their requirements to smarter (hence, greener) public utilities.
In short, GM has a chance to become the software powerhouse of the newest new economy, not just a manufacturing and assembling company (margins from these activities will drop to near zero, as with the manufacture of laptops and cell phone handsets), but primarily a design hub and anchor for hundreds of new software solutions companies that will focus on the tiers of communication the electric car portends: battery-pack to vehicle, vehicle to electric utility, and utility to sources of renewable energy. (Think of GM's OnStar's global positioning platform migrating to a communications platform that collects and interprets information about the timing of recharging of vehicles for power companies; think of, say, Accenture working with a half dozen start-ups to smarten Duke Energy's grid in a way that communicates with OnStar.) This would mean tens of thousands of new economy jobs, and little companies going global, much like Qualcomm did. It means utterly transforming what GM means by a supply-chain.
Of course, GM could blow it. Apple was hardly the leading contender to launch a digital music player and, hence, come to dominate new generation mobile PDAs. For GM to win, it will have to think of the car in the context of its various networks, much like Apple did with the iPod. The fact that the government both owns GM and also has the capacity to create convergent standards for environmental and safety reasons should give GM a great initial advantage. But none of this will happen if GM management, and the business press aiming to keep it honest, thinks about (or with) muscle.


















I think GM needs both -- it needs an ultra-advanced Voltec for people who want that and it needs a cool sports car for people who would otherwise prefer a Mustang. Though for my money there's never been a Camaro that's been as good as the Mustang of that same year. Diversity's a good thing. I'm thinking we need a world with Camaros and Volts. Some Corvettes too.
Remember, cars need to still have some sex appeal. Apple understood that. The iPod wasn't the first MP3 player, or the best. But it was the coolest.
July 10, 2009 12:34 PM | Reply | Permalink
Boy, on a second reading it does look like a cool car...
July 10, 2009 12:36 PM | Reply | Permalink
DMV mobile
July 10, 2009 12:46 PM | Reply | Permalink
Your BeeGees analogy is off base. The NYT article highlights that the Camero is SELLING LIKE HOTCAKES. Good on GM. I'm glad they have a winner this year. Considering we own so much of the company, it's nice to see they can still sell some cars.
IMO the real analogy would be to imagine Warner Music releasing a best-selling album and then being called on to remove it from the market because a new investor hates rock music. Or maybe like Nintendo pulling the Wii after the first 6 months of selling off the shelves because it isn't "next gen" enough for the "hardcore" gamers.
Maybe it bugs you that Americans love their sports cars, but refusing to accommodate excited buyers will just cause them to purchase the class of vehicle they want from a different manufacturer. It's not like a person in the market for a Camero is going to walk in to a show room exclaiming "ooooh! Look at that plastic microturd that runs on a battery. Fuck getting my new sports car - I've gotta have THAT!"
When new technologies can provide equivalent performance plus the enhancements that currently exist only in people's dreams .... it will be time to upgrade the popular brands. But that can't occur until the technologies are proven and get FAR better than they are today. The idea that GM's financial woes were due to a lack of hybrids and e-cars is an unsustainable fallacy. Don't get me wrong, they need to come into the future - but they also need to sell cars in the present American market.
July 10, 2009 1:12 PM | Reply | Permalink
Yeah, too separate types of car buyers, I think. Some will love their hybrids and alternacars and some will love their internal combustion muscle cars.
One solution: build an affordable alternamuscle car. If you want performance enthusiasts to buy hybrids and electrics you have to give them the performance.
July 10, 2009 1:19 PM | Reply | Permalink
Not affordable but alternamuscle exists in the Tesla. But it's only expensive because of the lack of large-scale battery market that would have led to cheap appropriate batteries by now.
July 10, 2009 1:40 PM | Reply | Permalink
My Stepbrother used to own a Camaro, a kick-ass IROC.
He got alot of chicks with that car, and gas was only .90 or so...
Good times.
July 10, 2009 2:19 PM | Reply | Permalink
Hey, kgb999, I've loved every sports car I ever met. But the planet has to stop smoking. Anyway, if you think that GM will build performance cars better and cheaper than the Germans and the Japanese, I don't have to wonder if you are smoking--or what.
July 10, 2009 7:13 PM | Reply | Permalink
Well yes, both Germany and Japan subsidize their automakers (without first forcing bankruptcy) which does build in some inherent advantages. But at the same time, the 9,300 purchasers of Cameros in June clearly had the option of "cheaper, better" sports cars from Germany or Japan, and selected a Camero. A quick google also shows Germans were pretty excited at the idea it might be available in Europe. (Curiosity question: What is the German sports car you are thinking is cheaper and better than the Camero this year?)
My only point was there is no need to put down GM for having a successful product - even if that product epitomizes what you view to be wrong with Americans in general. The goal for GM is to make cars that America wants today while it designs the cars they will want tomorrow. In this case GM seems to have a hit on it's hands. As new owners, I don't see why we should disparage our employees over their apparent success.
Really, I got a bit in the weeds on the point about the Camero and missed giving the rest of your post the credit it deserves. There is some excellent stuff here. Really forward thinking. I'm looking forward to your upcoming blogs on the subject.
As more of the things you discuss come online, I think there will be an opportunity to both accommodate the production sports car enthusiasts *and* integrate the newest greenest technologies. We're just not there yet. As Tom points out, the Tesla is the first serious attempt at this but it's priced out of most people's range and isn't really up to mass production yet. Once the technologies are scaled they will become less expensive and we'll start to see the greenMuscle class really start to emerge.
Again, nice post and thanks for responding.
July 11, 2009 2:56 AM | Reply | Permalink
GM will miss an important bet if they fail to take full advantage of the series-hybrid Volt design and make the fuel-burning engine multifuel. Since it won't have to provide enthusiastic throttle response it should be easy to switch it from liquid to gaseous fuel, and make it possible to run on gasoline, alcohol, methane, or hydrogen.
When an internal-combustion engine is set to run purely as a generator its efficiency can be something like twice that of direct-drive motor. When people can gas up conveniently, but also can fill up with their home-brewed alcohol we'll have a revolution in thinking about fuel. People don't have to eat only one kind of food; most of the living world takes energy where it finds it. The one-fuel specialists are very rare, like the panda and its bamboo.
When cars can use what is available, we move away from centralized mega-corporations keeping us tied to their company-supplied IV. And when the car can use either fuel or straight electricity the owner will start finding reasons to make his own fuel or capture his own power.
July 10, 2009 1:48 PM | Reply | Permalink
As well as conserve those supplies as a matter of course. Great comment.
July 10, 2009 1:56 PM | Reply | Permalink
The Voltec system is designed to accept any new kind of engine--biofuel, or even fuel cell--when alternatives become practical.
July 10, 2009 7:07 PM | Reply | Permalink
But is it fast? How's the acceleration?
July 11, 2009 1:37 AM | Reply | Permalink
I find it to be a pretty frightening thought that GM could be in charge of setting the OS standards for the electric car.
Having a company so resistant to innovation in charge of something like that would set the world back.
I'd rather just hope that they quietly dwindle into nothing.
July 10, 2009 8:39 PM | Reply | Permalink
How to save GM (and help save the environment)? I would like to see GM get into the electric lawn mower business. Not only would this help re-brand GM as green and responsible, it would also help Americans become more familiar with electric-powered machines.
And as an important side benefit, just imagine how much more peaceful our lives would be, absent the annoying sounds made everyday by all of the very noisy, fuel-guzzling, grass-cutters in use today.
July 13, 2009 11:59 AM | Reply | Permalink
I had read some loud announcements from Apple guys that they plan to make some environment friendly devices in the future. In fact it will be the same iPhones and iPods but made from peaceful materials, not from those ones which make harm for our environment. Of course it is hard to believe in those actions but Greanpeace is making some pressure on them so maybe one day we will see those devices available. Thanks for the interesting article for sure and I will be waiting for more nice ones from you in the nearest future.
Sincerely,
Brad Tollson from mobile application development
December 13, 2009 2:05 PM | Reply | Permalink