Leadership, Organization, and Strategy in the California Farm Worker Movement
Why can the powerless sometimes challenge the powerful successfully? Why can resourcefulness sometimes compensate for lack of resources? Why can "David" sometimes defeat "Goliath"? In this book I respond to these questions, questions to which I've devoted a lifetime of practice, study, and teaching.
Based on an analysis of the struggle of California farm workers to organize a union - a struggle undertaken at four moments since 1900: prior to World War I, during the 1930s, in the late 1940s, and, finally in the 1960s. Each time immigrant associations, radical organizers, and the AFL tried, but until the 1960s, each effort failed when the growers used mobilization for war to suppress the organizing and import new workers. In the early 1960s, three groups took advantage of the end of the Bracero Program to try once again: the AFL-CIO, in 1959, the Teamsters, in 1961, and an independent farm worker association, later to become the United Farm Workers, led by Cesar Chavez, in 1962. But in 1966, when a breakthrough was achieved, victory belonged to neither established, well-financed, and well-connected union, but, rather, to the fledgling farm workers' association.
In this book I show that it was neither the "ripeness of the times" nor the "charisma" of the leaders that can explain this result. The explanation, rather, lies in how they devised strategy or their "strategic capacity." I show that their depth of motivation, appreciation of the value of their unique resources and commitment to learning from their experience - and the arrogance of their opponents - enabled the farm workers to devise better strategy and, as a result, prevail. In this they emulated David who committed to the fight motivated by outrage at injustice and hopefulness of calling; who recognized his unique skill, as a shepherd among soldiers, of slinging stones; who creatively re-imagined Goliath as a wolf threatening the flock; and who took advantage of the arrogance of his opponent.
The lessons this book teaches are meant for organizers as well as academics, for practitioners as well as students; and for leaders as well as readers -- and they remain as timely as ever. Over the last two years the insurgent campaign of a resourceful candidate "had no chance" to defeat the overwhelming resources of the establishment candidate. But, as the book shows, there was a logic to Obama's unlikely success. As the Medieval Jewish philosopher, Moses Maimonides, argued, "hope is belief in the plausibility of the possible, as opposed to the necessity of the probable." While it was probable Obama could not win, realism required recognition that the possible can sometimes happen. One reason it can happen is because, like David, and like the farm workers, we can learn to make it so. And that is what this book is about. The dedication sums it up:


















Welcome Marshall!
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June 2, 2009 11:41 AM | Reply | Permalink
Few can dispute that the UFW's strategic capacity was central to its success, and it is rather astounding how so many great organizers---Marshall, Fred Ross Sr., Cesar Chavez, Eliseo Medina, Jessica Govea, Fred Ross Jr and many more---were in the same organization at the same time. I'm not sure why Marshall denotes 1966 as the "breakthrough" year, as the ALRB was not enacted until 1975 and many of the great UFW strategies---including the international grape boycott, the Chavez 1968 fast, the 1972 No on 22 campaign, and many others---occurred later (as I discuss in my own book, Beyond the Fields: Cesar Chavez, the UFW and the Struggle for Justice in the 21st Century, in which Marshall is a leading figure).
June 2, 2009 3:05 PM | Reply | Permalink
Cesar Chavez, the UFW and the Struggle filme online for Justice in the 21st Century, in which Marshall filme online gratisis a leading figure).
February 4, 2011 11:32 AM | Reply | Permalink
Hi Randy,
The book stops in late 1967 by which time the UFW had (a) won multiple contracts in the wine grape industry, (b) affiliated with the AFL-CIO to form UFWOC, (c) defeated the Teamsters for the first time and (d) launched a movement. I argue these were threshold conditions for the survival of the union. The ups and downs that followed grew out of this foundation. Thanks for your comments.
Marshall
June 2, 2009 10:59 PM | Reply | Permalink
Weren't you with the CRLA, and/or the National Coalition for Land Reform, back in the day? Though it has been nigh onto 100 years I think I remember you from when I worked there in SFO.
I want people to know that was more than an exciting job but also a learning experience that continues to inform what I think and share with others. So I'm really glad to see you here, and look forward to the conversation!
June 3, 2009 11:20 AM | Reply | Permalink
Marshall,
Great to see the book is out! Looking forward to reading it and recommending. Que viva!
June 4, 2009 12:47 AM | Reply | Permalink
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