This week at book club, Greg Mitchell editor of Editor & Publisher and author of So Wrong for So Long joins us for a discussion of his latest, Why Obama Won: The Making of a President 2008.

As he remarks in his opening post (up shortly):

But more than anything the book explores the profound influence of what we'll call, in shorthand, "new media" in propelling Obama to victory. Obama, with the help of an unprecedented grassroots funding and organizing effort, battled the Clinton machine to a standstill, then knocked out McCain a few months later. This was the first national campaign profoundly shaped -- even, at times, dominated -- by the new media, from viral videos and blog rumors that went "mainstream" to startling online fundraising techniques.

You might call it Campaign 2.008.

Joining him are Randall Wray, economics professor at the University of Missouri-Kansas City; David Shorr, expert in national security strategy and the US role in the world at the Stanley Foundation; Michael Cohen, Senior Research Fellow at the New America Foundation; Nick Katzenbach, Attorney General under President Lyndon Johnson; and D.D. Guttenplan, writer for The Nation. Come by and weigh in.