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The discouraging part first: An Obama video called "Still" makes the case that the world has changed (computers! e-mail!) since McCain first went to Washington, but McCain hasn't changed: he doesn't know how to use stuff; his tax policy is still regressive; and so on. This is supposed to show that he's old, out of touch; unhip. (If you're going to say he's unchanged, at least still say that he never had the temperament to be president and he still doesn't.) I imagine it's supposed to get to the young. In any case, I hope no serious money's being spent to send "Still" out to general audiences. The main thing the campaign needs to be saying right now is that McCain is mercurial, unsteady, unreliable; he's worse than a flip-flopper, he's rudderless, a man with no ballast, a poseur; there was once a McCain with a claim to honor but that McCain has changed--into a mendacious, unscrupulous Republican like a certain current resident of the White House.

Now for a morning bonus, my favorite wingnut reaction to Charlie Gibson: "Gibson is a tool. This will only help the GOP ticket. It never ceases to amaze me just how dumb these intellectuals are." In the eyes of the Base, the Devils who run The Media, along with anyone who knows anything, are (gasp) Intellectuals, and enough said about them.


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This 'anti-intellectual' posturing has long been a central attribute of Fascists. 'I think with blood and earth!' 'When I hear the word culture I reach for my gun' and so forth. They always seem to imply that 'analysts' who approach problem solving by decomposing the problem through a process of divergence, are ineffectual and misguided, and that only 'men of action', bullfighters, gladiators, warriors, can lead. But where would we be without the microscope, the electric light, penicillin, integrated circuits? Were the intellectuals who developed these ideas not also men and women of action? The knee jerk reactionary contempt for 'intellectuals' is another example of their inability to think things through, to substitute 'staw men' for reality, simplistic views of complex situations, and to be too stupid to ever permit self doubt or self reflection.

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"There was once a McCain with a claim to honor"

Was that the McCain who came back from Vietnam to abandon the wife who had stuck with him through his whole ordeal because that wife had been disfigured in a car accident and was no longer the swimsuit model he thought he had married? Or was that the McCain who helped Charles Keating bring down the savings and loan industry at a cost of billions to the American tax payer?

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The facts are that he signed a confession and declared himself a "black criminal who performed deeds of an air pirate." This statement and other interviews he gave to the Communist press were used as propaganda to fan the flames of the antiwar movement. David Hackworth 1/25/2000

Can we please not begin every criticism of John McCain by repeating what David Hackworth has rightly called "a very slick publicity campaign that plays on flag, duty, honor and country."

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Ellen, my guess is that it makes zero difference whether or not criticism of McCain is preceded by an acknowledgement of his POW experience. That narrative is firmly established

Further ,I find personally distasteful the attacks on him for any collaboration he was forced into since I'm convinced I would not have peformed any better, most likely worse. And think we would be shooting ourselves in the foot if that because a campaign tactic- which you did not suggest but might seem to have implied.

I'm of two minds about his divorce. Divorces happen and there's a silent compact under which outsiders look away rather than trying to take sides. Certainly Reagan's divorce seemed to have no effect on his image. But I think it's useful for the story of McCain's divorce to be out there as a sort of counterpoint to the heroism narrative.

Nevertheless, it seems to me there's an unspoken statue of limitations on personal misbehavior. E.g.Chappaquidick doesn't affect Ted Kennedy any more. So any attempt to make an issue of either McCain's capitulation under torture or his abandonment of his wife will be greeted with the response "Why are you bringing this old stuff up?"

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I think you misunderstand the issue, flavius>

It is not whether any one of us would have stood up to whatever level of torture McCain experienced. It is whether his opponents ought to be regularly, positively, and loudly repeating and reinforcing the fantasy of McCain's heroism.

As an aside I strongly object to the self-interested media's forcing those who experienced bad luck while doing their jobs (getting shot or captured, for example; the Jessica Lynch syndrome) to become heroes.

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Ellen, I agree with your point here. I've been thinking the same thing.

To me, heroism implies an act of courage. And courage means overcoming fear to take necessary action. A typical example would be risking one's own life to save another.

One could argue that McCain was a "hero" simply because he joined the armed forces (risking his own life to serve his country)*. But to call him a "hero" just because he got shot down and endured torture at the hands of his captors -- the word doesn't really fit. But, of course, you can't say that in polite company. (And, as a political argument, it's a non-starter.)

-- ARG

* And if one made this argument, one would have to somehow account for the deplorable treatment given to all those many other "heros" upon their return from the Vietnam war.

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I agree. Courage is putting yourself in jeopardy in order to achieve a worthy objective. Running into a burning building to rescue a child. Blowing the whistle on a corrupt boss. Yes their is courage on the battlefield. But I know guys who served in Nam cause they were drafted and spent two years someplace in Nam they could not point out to me on a map working in a supply warehouse walking around with a clipboard. And now I am supposed to treat this guy like a hero? Not every person in the military is automatically a hero. And not every military adventure is 'fighting over there so we can sleep safely at night.' Telling a new recruit that they are going to Iraq to keep America safe is a LIE. A big lie. But, in those infamous words, some people 'can't handle the truth.'

I think, in terms of basic social contract with one another, that the first order of business, after we agree to not steal each others stuff or slit each others throat--is to negotiate to agree that we will try to identify the real world rather than a mythical phantasy world--and try to live in the real world instead of a mythical phantasy world. If we cannot agree to a shared definition of reality--where does that leave us? In armed conflict?

You may be right. Simply being a POW may not make a hero. Do you think that when he tries to lift his arms to salute the flag, and he can't because of the pain, that he thinks about being a hero? How about not being able to type, do you think he thinks he's a hero because he can't type? How about holding a child? Do you think he thinks he's a hero because he can no longer hold a child in his arms? How about wiping a tear from his eye when they lay another friend of his on Arlington? Does he feel like a hero then?

There have been enough tears shed at Arlington since Bush lied the country into his bullshit unnecessary bloodbath in Iraq, and the tears aren't coming from asshole politicians like McCain.

Bush doesn't allow coverage of troops burial (even if the family allows it) and Bush and McCain are too busy celebrating at golf courses to care.

There have been enough tears shed at Arlington since Bush lied the country into his bullshit unnecessary bloodbath in Iraq, and the tears aren't coming from asshole politicians like McCain. McCain still think we could have, and should have, won in Vietnam if we just killed more or them and they killed more of us.

Bush doesn't allow coverage of troops burial (even if the family allows it) and Bush and McCain are too busy celebrating at golf courses to care.

There have been enough tears shed at Arlington since Bush lied the country into his unnecessary bloodbath in Iraq, and the tears aren't coming from politicians like John Sidney McCain III.

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I think McCain put his treatment of his first wife and divorce in play by the story he told during his convention speech. He told us that before his POW experience he was a selfish jerk, but after it he wasn't. He had become a man for others. Nevertheless as soon as he comes home--he acts like a selfish jerk. Where's the evidence that he really changed? Seems to me there's a lot of evidence he remained very much the selfish jerk.

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I knew a Vietnam POW and his wife - she was very active in the POW wives organization during the War. I was told that statistically there was a high divorce rate after the POWs returned. The couple I knew got a divorce after the husband's return, he liked to physically abuse his wife.

There once was a McCain with principles, who stood up to the evangelical wing of his party and denounced them. Even as recently as three weeks ago, there was a vestige of this McCain, because he wanted Joe Lieberman to run alongside him, and Lieberman for all his faults is a social moderate.
But McCain was ordered to take Palin, and he obediently submitted.
George W. Bush also ran as a 'moderate' in the mold of his father. The difference between McCain and Bush is that McCain had actually given evidence of possessing principles before openly abandoning them.
McCain is a victim of his party. He will be used and discarded. Is it possible to get a "Faust" theme into this campaign?

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Charlie Gibson is an intellectual?

As for the "Still" spot, I think you're right -- the real focus should be that after 8 years McCain still wants us to follow George Bush's lead and that he'll lie to us in order to make it happen.

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McCain has made several statements in the campaign, like the repeated mistake about "Czechoslovakia", that suggest his basic mental habits and intuitive sense of the world are still trapped in a Cold War framework. Some of his comments during the Georgia crisis, and his seeming hatred of Putin as a former KGB man, suggest to me that in certain ways McCain is still trapped in that Vietnam prison camp, being tortured by KGB-trained interrogators, and can't get beyond his bitterness and hatred of US Cold War adversaries to respond realistically to the world order of 2008 rather than the world order of 1970. Many older people have alert and constantly growing minds, but others get stuck at particular times in the past. In my view, McCain is one of them. I think this is perfectly appropriate and legitimate concern, though probably more a concern for some audiences than others.

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I agree with you Dan. Just wondering how effective it is. Particularly with older voters.

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I am also wondering how it will play with older voters. There are a lot of them who can't use a computer or send an e-mail. They might feel that Obama is calling them dumb.

Saying or insinuating that voters are dumb guarantees a loss. Read "Nixonland," particularly the sections on how Spiro Agnew, attacked by Dems as an anti-intellectual laughingstock, was taken up by all the anti-elitists in the world- by definition, an "anti-elitist" was someone who didn't laugh at Spiro Agnew, which turned out to be, unsurprisingly, most of America.
But this principle is really painfully obvious. "The customer is always right."

It is hard for Democrats to understand this when they are getting insults thrown their way constantly. They get defensive, and the game is over, they lose.

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I agree, destor, that there is a big risk that the ad will offend some older voters. So I wonder where and how the ad is being run.

But I think there is also a possibility that after a few days of being irked, some older people will also say, "You know, Obama's right."

My parents are both older than McCain, but they are both very handy with computers and the internet. People McCain's age might indeed be the ones best positioned to recognize a stubborn old fart who won't adapt to changing times. The ad doesn't say, "older people shouldn't be president." It says "older people who refuse to change with the times and work to understand the world they currently live in shouldn't be president."

There is also an issue of fairness here. If it is appropriate for one campaign to harp constantly on the message that their opponent might be too young and inexperienced, why is it not appropriate for the other campaign to advance the argument that their opponent might be too old and out of touch? Why does only one campaign get to play the age card?

Finally, we have to think about how the age issue dovetails with the Pailn issue. Given his age, McCain has seriously exposed the country to risk by choosing the not-ready-for-prime-time Sarah Palin as his VP. Now that Palin is exposing herself through interviews, it is a good time to remind people that John McCain won't live forever.

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My parents are both older than McCain, but they are both very handy with computers and the internet.

But do they know how to use VoxGirl?

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With all the ammunition available to use against Republicans and McCain, this new ad called "Still" is a frikkin joke. If the Obama camp can't hit back harder than that, if their attacks are going to be this weak they're in serious trouble.

McCain and Palin have been incessantly lying, dissembling and exaggerating and this is what we get, "Still"?

McCain is going to end the tax deduction for Employer provided health care and give people an insufficient tax credit to buy their own. Does Obama know this?

Obama's opposition research team sucks.

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I could say volumes more and much more strongly than you do but what's the use. You are entirely right. This is abysmal. (but I do not think it is the research that sucks; it is the conscious strategy; Kerry was blindsided; what is the excuse of the Obama campaign?)

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who knew this ("Still") was what Obama was promising when he said if they bring a knife to a fight, he'd bring a gun.?

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But Obama is running on the platform of "no personal destruction" politics.

Saying he is out of touch is easy to prove, we have him on video for godsake saying that his wife does everything on the computer for him.

Even though we know he is unstable and potentially mentally challenged - Obama cannot say that or prove it. That is personal destruction politics.

Will all the bullshit they are giving him over the Palin crap - like it is some sort of witchhunt - he cannot go there with McCain.

Better he stay above the fray. There are many, many more things to hit him on.

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Stay above the fray? Wasn't that the Kerry tactic in '04? Wasn't the thinking that the ads wouldn't be effective because no one would buy into such outrageous lies? How'd that work out?

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Obama is caught in the McCain-Feingold ("I'm ____ and I approve this ad") Catch-22.

On the one hand he must appear to be serious, judicious, and mollifyingly above-it-all and on the other hand a knife fighter or worse ("I'll bring a gun"). But you can't go fully negative (the only ads that work with the apathetic independent voter) when you have to vouch for your ads, personally -- and in your own voice.

What's a fella to do?

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What's a fella to do? Well, when in Rome...


...or be fed to the lions.

OBAMA/BIDEN = STEADY CHANGE

McCain is "mercurial, unsteady, unreliable" and.......

--Erratic
--Risky
--Dangerous
--Inconsistent
--Uncertain
--Unpredictable
--Unstable
--Volatile
--Angry
--Wild-eyed (Yes, I know Saracudda has a lazy eye. I don't care if it's mean. We're playing for keeps, remember?)
--Annoyed
--Enraged
--Exasperated
--Furious
--Grim
--Heated
--Huffy
--Incensed
--Inflamed
--Infuriated
--Not rational
--In high dudgeon
--Irate
--Ireful
--Livid
--Mad
--Outraged
--Provoked (i.e. - McCain exploded disproportionately when provoked today...)
--Wrathful
--Vindictive (Sarahcudda vs. Librarians, Troopers, Reality, etc...)

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All Obama needs to do is show that he is willing to fight and fight hard. Honestly, the best I ever felt about him was when he went on the attack during the convention speech.

If he's not willing to fight McCain, how will he fight Wall Street, the insurance industry, Al Qaeda and so on. He's got to stand up and show he's tough and not going to bend under pressure.

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If Obama wants to pursue this concept, I think he should make something that might go viral online (e.g., a parody of the Mac/PC ads, but without growing stubble).

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It's fair and even helpful to attack John McCain on his voting record in the U.S. Senate. That he has "no ballast" as you say is indeed extraordinarily important when measuring a man's ability to lead the nation.

But if the history of presidential elections has taught us anything it is that a party's nominee will undoubtedly move their rhetoric closer to the base during campaign season. It's a matter of necessity; call it Beltway Darwinism if you will. Wagering criticisms at John McCain for this apparent shift to the right could just as easily be thrown back at Candidate Obama (just look at his tax proposals...).

Point is, which of these candidates, if elected, would have the moxie to defy their party stalwarts and shift back to the center once comfortably seated in the Oval Office? Bill Clinton, for one, did this to an appreciable extent. Throughout his two presidential elections he shifted noticeably to the left in terms of rhetoric and promises. But once elected, he went back to being a successful and progressive moderate.

With that being said, I think there are certain key issues like immigration, social security, and the outsourcing of American jobs that no first term president will touch. The reason being that whichever side they come down on, there will be a sizable opposition. Therefore, these three issues (and more) would practically require a second term president with "nothing left to lose."

But let's not attack either candidate for pandering to their respective bases. Every presidential nominee in the history of the United States is guilty of that crime.

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It's fair and even helpful to attack John McCain on his voting record in the U.S. Senate. That he has "no ballast" as you say is indeed extraordinarily important when measuring a man's ability to lead the nation.

But if the history of presidential elections has taught us anything it is that a party's nominee will undoubtedly move their rhetoric closer to the base during campaign season. It's a matter of necessity; call it Beltway Darwinism if you will. Wagering criticisms at John McCain for this apparent shift to the right could just as easily be thrown back at Candidate Obama (just look at his tax proposals...).

Point is, which of these candidates, if elected, would have the moxie to defy their party stalwarts and shift back to the center once comfortably seated in the Oval Office? Bill Clinton, for one, did this to an appreciable extent. Throughout his two presidential elections he shifted noticeably to the left in terms of rhetoric and promises. But once elected, he went back to being a successful and progressive moderate.

With that being said, I think there are certain key issues like immigration, social security, and the outsourcing of American jobs that no first term president will touch. The reason being that whichever side they come down on, there will be a sizable opposition. Therefore, these three issues (and more) would practically require a second term president with "nothing left to lose."

But let's not attack either candidate for pandering to their respective bases. Every presidential nominee in the history of the United States is guilty of that crime.

I agree with Todd. "change" has to be clearly elaborated into the streets, in the lengthening of the slogans after the C word. it has to be blunt, it has to be honest and unfearfull.

I think an important essence of creating a justfully reliable feeling of real change is to stop underestimating the public's intelligence. certainly not all are aware of it, even the ones who are not (aware of this lack) will find relief in meeting a different assumption about them as people (and not only as stupid consumers), that will be talking to them. (suddenly)

I don't know whats going on on the streets, in the cities and suburbs and just about anywhere. the country has to be flooded be the acute widening of meaning, on car-stickers, on signes hanging from home windows etc.

the assault on McCain's incompetence should have begun already.
ONE MORE IMPORTANT FACTOR IS THIS QUESTION:
http://www.mediachannel.org/wordpress/2008/08/08/did-media-analysis-predict-obama-fatigue/

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I'll take a pass on the degree to which Obama should attack McCain/Palin. But on the question of how Obama should present himself I was certainly convinced by the following


http://www.huffingtonpost.com/george-lakoff/dont-think-of-a-maverick_b_125850.html?view=screen

You may be right. Simply being a POW may not make a hero. Do you think that when he tries to lift his arms to salute the flag, and he can't because of the pain, that he thinks about being a hero? How about not being able to type, do you think he thinks he's a hero because he can't type? How about holding a child? Do you think he thinks he's a hero because he can no longer hold a child in his arms? How about wiping a tear from his eye when they lay another friend of his on Arlington? Does he feel like a hero then?

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Nah. He probably feels like a misunderstood victim.

Personally, I think he should have sued Douglas Aircraft and Martin Baker for breach of warranty. That ejection seat was definitely defective.

On the other hand he is a Republican and they're averse to suing corporations -- so maybe not.

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The main thing the campaign needs to be saying right now is that McCain is mercurial, unsteady, unreliable; he's worse than a flip-flopper, he's rudderless, a man with no ballast, a poseur; there was once a McCain with a claim to honor but that McCain has changed--into a mendacious, unscrupulous Republican like a certain current resident of the White House.

I think McCain is doing a fine job of saying that himself. Obama can afford to step back and let McCain do all the work. By the time November rolls around, the hole McCain is digging for his reputation will be all filled in and there will be daisies growing on the gravesite. The headstone will read: "Here lies John McCain. Forty years to build a reputation. A few short months to destroy it."

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One other point: any good pool player knows that you've always got to be working to set up your next shot. This ad follows McCain's statement at the service forum at Columbia University, where he admitted to being "somewhat divorced from the day-to-day challenges people have". It's only part of the setup. The Democrats are building a frame. Rahm Emmanuel hinted at the rest of it the other day when he said, "[John McCain] has admitted he doesn't know how to use a computer or the Internet. There's a whole economic revolution going on, and it has fundamentally changed the economy and people's lives and he is removed from it."

This ad will make more sense in context. And the context, I believe is forthcoming.

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Ah, the fine line between criticism and ridicule.

I agree that Obama should march to the "McCain is out of touch" beat, but he can't go too hard on the technologically challenged rift, or he risks alienating a lot of older voters.

Younger voters are the key to this election and the Obama campaign needs to recognize ways to use that demographic.

For example: Grandparents think a lot about their grand kids. Maybe more than their own grown-up kids. They may not relate to the grand kids but they at least want a good future for them, and I don't think they trust their own generation to lead that future.

I would love to see some ads of grandparents and grandkids talking about the future. Fertile ground.

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