The Extraordinary Power Of Political Stereotype

First of all, I want to thank Lila Shapiro at TPM as well as Matt Dallek, Todd Gitlin and Andrei Cherny for their posts this week. It's been a great discussion.
I wanted to sum up with one of my big takeaways from working on Live from the Campaign Trail - the extraordinarily powerful role of political stereotype in our campaign discourse. "Liberal tax-and spenders," "GOP isolationists," "blame America-firsters" and "extremists;" these are just a few of the overarching political caricatures that have come to define American politics in the 20th century. We've become so inured to these short-hand characterizations that many of our political debates on the campaign trail are spent either inoculating politicians from them - or perpetuating them. To be sure, flippant political characterizations are nothing new in American politics. In the forty years after the Civil War, there was hardly a Republican politician who missed an opportunity to wave the so-called "bloody shirt," of Democratic rebellion. In the 30s, 40s and 50s Democratic politicians pretty much ran against the ghost of Herbert Hoover and the perception of Republican heartlessness and isolationism that Franklin Roosevelt helped perpetuate.
In 1948, the deeply unpopular Harry Truman got re-elected running not against Thomas Dewey, but instead a caricature of GOP iniquity. He derided his opponents as reactionaries, compared them to fascists, said they had "a calculating machine" where their heart should be, warned that their victory would lead to a return of "the Wall Street economic dictatorship" and on and on it went. Of course, as we all know: it worked. Truman's shocking victory led Walter Lippman to joke that of all of FDR's campaign win, 1948 was certainly the most impressive!
To this day, so much of how we think about politics is caught up in stereotype.
I was reminded of this fact recently when I did one of my initial book events. It was at a bar in New York called Retreat. When I sent out an e-mail about the event, several of my Republican friends wrote back to say how fitting it was that I was having my book talk at a bar named for the Democratic approach to foreign policy and national security over the past 40 years. (Unfortunately it seems Wave the White Flag and Surrender were not available!)
Of course, my friends were joking, but there is something obviously to this.. The notion of Democratic "weakness" on national security is so ingrained in our national discourse that the perception has become more powerful than the reality. Even though most Americans favor withdrawal from Iraq and oppose the war, they continue to think John McCain will be better on Iraq and national security in general.
To contradict slightly what Matt Dallek wrote earlier, I think much of this perception began in 1968 and the growing influence of the anti-war wing of the party.
Both Gene McCarthy and Bobby Kennedy ran on an anti-war platform moving the party further to the left and even though Hubert Humphrey won the Democratic nomination ("was given" might seem more accurate since the Vice President never actually entered a single primary) it wasn't until he called for a bombing halt in Vietnam in a September 30th speech in Salt Lake City that the liberal wing of the party began to coalesce behind his candidacy.
Of course, in the end Humphrey lost, but from a political perspective the doves in the Democratic Party were in the ascendancy and it was little surprise when their superior organizing skills and grassroots efforts led liberal Senator George McGovern to the Democratic nomination in 1972.
Of course, the speech he gave at the 1972 Democratic convention and his subsequent call for American troops to be home 90 days after his election as President solidified the image of the Democratic Party as "weak" on national security. This is not to say that McGovern may not have been correct (although his views were not shared by the majority of voters) but the perception die was cast - and Democrats have been battling against it for 40 years.
In the late 60s, Democrats were "dirty hippies;" in the 1970s, they were peacenik McGovernites, in 1984, they were "blame America-firsters;" in recent years, "cut and runners." The words may have changed, but the argument has not - Republicans are tough, Democrats are not.
It's small wonder that in May 2004, as the presidential campaign was beginning to gather steam, an unnamed senior Bush Administration official was asked to comment on the dilemma John Kerry faced in criticizing the handling of the war in Iraq. His response, "It's never stopped being 1968" for Democrats. A more telling description of Democratic vulnerability on national security issues is difficult to imagine. And of course, George Bush ran against 1968 as much as he did John Kerry.
But increasingly, the tide is shifting as Democrats are demonstrating a new assertiveness on a host of national security issues from Iraq to fighting terrorism. The extent to which Democrats can battle Republicans on the issue of national security will be a telling sign of how significantly the political ground has shifted on the campaign trail.
In American politics when one political party is able to shift the narrative on a politically vulnerable issue it can often signal a true realignment. When Republicans were able to cast themselves as populists in the 60s and 70s it took away the Democrat's huge advantage with working class Americans. No longer were Republicans seen as being out-of-touch and heartless. Spurred by the white backlash and the growing conservatism of American politics, Democrats were tarred as the party of big government, "tax and spend" the "coddling of criminals" and devotion to liberal special interest groups. It wasn't until the 1992 campaign and Clinton's brilliant convention speech (as well as his incredibly effective Sister Souljah speech) that allowed the party to begin neutralizing this damning political caricature. But of course the retreat meme continues.
Come the Fall one can expect "cut and run" attacks on Democrats to escalate (we've already seen John McCain make what are basically traitorous claims against Barack Obama) but this might be the first presidential campaign since the 60s in which national security could be a push, or even a net plus for Democrats. If Democrats can go into the Fall with the confidence to talk about foreign policy and national security issues without being afraid of GOP counterattacks we might truly be on the verge of a long-term political realignment.











Comments (5)
Excellent article! I wonder, do you have any thoughts about specific steps that we Dems can take now to change the incessant dirty hippy/peacenick/blame America/cut&run/big government/tax&spend narrative? It appears that McCain has decided pushing this narrative is his only hope, however provably false the stereotypes may be, and the media isn't sufficiently challenging him on it.
August 8, 2008 3:25 PM | Reply | Permalink
Well, I live in Denver, I went to caucus, and I am very excited about the next few weeks. I also have a few strategies relating to national security I hope the party solidifies during the convention.
You can win the battle but loose the war. Obama has to make people focus on the mountainous region on the border of Afghanistan and Pakistan. It is not as glamorous as Baghdad. There are far fewer people and they are dispersed in remote tribal areas. But this is where we can find al-Qaeda and they are the terrorists who attacked us. Starting a war in Iraq was not a correct Strategy. Now, you can have different sorts of Tactics for the short term in Iraq. Everyone wants to see these Tactics result in safer streets and fewer deaths. But among the different sorts of Tactics, some that assume invading Iraq was a correct Strategy for preventing radical Islamist terrorism, and some Tactics assume it was an incorrect Strategy. There is no better way for Obama to show he is tough than to stick to his guns that the old administrations Strategy McCain wants to continue has always been wrong.
If we really want to have an economy that is not feeling pressure from the energy sector we need to think about the energy sector as a very real element of National Security. Make the Persian Gulf region as less violent as possible. While doing that, decrease the amount of oil we actually purchase coming through the strait of Hormuz. Accomplish this by having strong Federal policies for diversifying the types of Energy we use, not simply diversifying the sources of oil.
August 8, 2008 4:18 PM | Reply | Permalink
Great article! The question: Who gives a flying f*** where any of our leaders are sticking their sausages. In my humble opinion, stick you sausage wherever you want... just don't f*** me in the process without lube in the GOP style.... The central theme of the McSame campaign has been: I'm gonna f*** you long, hard, and without any lube and you're gonna love it because I'm an old man living in the 1950s. Please, please, please... send this old piece of sh*T to the junkyard unless you want your children living in the mid 1900s instead of the cutting edge of the 2000s... there is no f**cking excuse for not being capable of sending an e-mail... my 87 yr old father sends e-mails... please, we've had an idiot in the White House for 8 years... how could any sane American want another idiot in the WH for another 4 years? Please explain this to me as tho' I'm a 4 yr old.
August 8, 2008 4:51 PM | Reply | Permalink
Better yet, let us be honest: McSame is the candidate of the ignorant... the GOP has been telling Americans that it is OK to be ignorant, to be uneducated, to be unemployed... Reagan built an entire political career explointing the ignorant as did Daddy Bush, Dubya, the Clintons, along with the entire DLC. Fortunately, Americans have choosen to leave the dinosaurs behind and to embrace the 21st century with Senator Obama. This is what the primary process was about and it is what the general election process is about: cutting off the old and sending it to the graveyard where it belongs. I must say I am looking forward the the farwell addresses of Bill and Hillary Clinton in Denver. At 50, I am looking forward to having a candidate who lives in the present instead of the 1960s which are long past and, unfortunately, the 60s sh*t is the only appropriate fertilizer that the Clintons have to eat. Very good fertilizer for growing geraniums around political gravestones.
August 8, 2008 5:04 PM | Reply | Permalink
One way the Democrats and Obama could change the traditional stereotype is by stressing how his foreign policy goes back to the American tradition of pragmatism while McCain's policy seems to radical or even Jacobian. Obama needs to use American history by stating that his policy of restraint and negotiation goes back to John Adams rejecting Alexander Hamilton's plan to go to war against France, Kennedy's refusal to bomb Soviet missile sites in Cuba, and finally Reagan, ignoring the advice of neo-conservtatives,began talking to Gorbachev. McCain's foreign policy resembles overly idealistic true believers such as General MacArthur, who wanted to nuke China, those who advocated bombing Soviet missile sites in 1962, and the neo-cons who wanted Reagan to avoid talking to Gorbachev. Then Obama should ask the American public on whose foreign policy really makes us safer? Obama's policy which prudent and tied to the past or McCain's postition which is related to the most irrational strains of American foreign policy thought.
August 10, 2008 9:26 PM | Reply | Permalink